BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

The race to become real estate’s “Amazon”

Livian’s Adam Hergenrother on the race to become real estate’s “Amazon”

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

New Realtor Membership Leveling Off

New Realtor Membership Leveling Off

Indications are that the growth in new Realtor® membership may be leveling off. 

Recent informal discussions with leaders of some of the larger state and local associations of Realtors® revealed that the rapid growth of membership might be leveling off in many markets. This is just as total membership has recovered from the recession low in the 950,000 level to nearly 1.4 million.

One outcome of this could be intensified competition for those already in the business. With new, low-cost competition throughout the market, this can’t be good news for incumbent brokerage firms. It also reinforces the need for all brokerage firms to revisit their offerings so that they are more tailored to this new environment. According to our rankings, the highest producers in the industry appear to have captured nearly 25 percent of all housing sales volume in 2018.

With the emergence of the iBuyer companies and other forms of low-cost brokerage firms, the total market share of both agents and transactions is shrinking from where it was three to five years ago.

The ability to build a brokerage company in this environment remains bright, but it is not what it was in the past.

Latest Articles

Eureka, California: An oasis for climate (and equity) refugees

Californians who wish to remain in-state are descending on Eureka, the rare California town with relatively modest home prices, making it a haven for those who cash in on the equity gained through their previous abode.

Dec 08, 2021 By