BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

@properties leaders poised for strategic growth

Mike Golden and Thad Wong, co-founders of @properties talk growth through franchising.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

New Leaders New Perspectives

There are big leadership changes at many of the large franchises. How will this change their companies?

We wrote last year that there were big changes coming to our industry caused by a new generation of leaders taking the reins at Realogy, RE/MAX and Leading RE. While we didn’t mention Keller Williams, it should be noted that CEO John Davis has only been in his role for a few years.

In each case, we can expect significant changes in the direction these organizations take given their new leadership. Whether or not the new leaders came from outside the industry; they are younger, have different backgrounds and many different perspectives compared to those of us who have called this industry home for 25 to 40 years.

REAL Trends has had the privilege to meet with all four of these new leaders in the past few months, and we know that while each will preserve many of the traditions of their organizations, they will remake not only the operational investments but will also be remaking and strengthening the cultures. Much of this is already visible, yet much won’t be seen for months or years.

We do believe that each of the big five (including Berkshire Hathaway HomeServices) will be investing in technology and data like never before while also strengthening the service delivered to the global affiliates.

It will be an interesting next 10 years.

Most Popular Articles

Real estate leaders: Keep close eye on proposed legislation

In this edition of RealTrending, Steve Murray, senior advisor to RealTrends, talks about private property rights and how a case in Berlin, Germany, tells a story of what could happen here in the U.S.

Sep 20, 2021 By