NAR Adds Two VPs to its Integrated Marketing Team
The National Association of Realtors announced two new additions to a newly integrated marketing communications team to increase member engagement and satisfaction and enhance relationships with consumers.
Mantill Williams was named NAR’s vice president of PR and communication strategy, and Susan Welter was named NAR’s vice president of creative and content strategy. Both report to Victoria Gillespie, NAR chief marketing and communications officer.
“Mantill and Susan bring more than 40 years’ combined experience developing and executing major marketing and communications campaigns both within the real estate industry and for other professional associations,” said Bob Goldberg, CEO of NAR. “They will elevate member communications and help us tell more creative and compelling stories about Realtors® and property owners.”
With more than 20 years of public and media relations outreach, speechwriting and advocacy communications experience, Williams will develop strategic communications campaigns for NAR. His public and media relations strategies have garnered extensive news coverage in top tier media.
Prior to joining NAR, Williams served as director of advocacy communications for the American Public Transportation Association, leading the public transit industry’s national advocacy program. He also previously led communications teams for AAA, the largest membership association.
“I am thrilled to begin this new role at NAR using my previous association experience to enhance the ways in which we reach and connect with our current and prospective members,” said Williams. “I look forward to promoting the value and services offered to our members and advancing NAR’s position as the leading voice in the real estate industry.”
Welter joins with the unique perspective of having worked alongside the REALTOR® Magazine, Expo, and REALTOR Benefits® Program teams as a partner for more than six years. Throughout her 25-year career in publishing and marketing, she has held prominent roles in every aspect of print, digital, video communications, and events.
She has enjoyed over a decade of success working with more than 50 regional, national, and international associations helping them enhance their communications and grow non-dues revenue. Most recently, Welter consulted with associations to develop multimedia content strategies and implement cross-organizational programs designed to increase member acquisition, engagement and retention.
“Having served the association market for most of my career, I’m excited to put that collective experience to use at NAR to better engage with our members and deepen our relationships with our industry partners, providing an exceptional experience for all,” said Welter.
The National Association of Realtors® is America’s largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.