BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Real estate teams vs brokerages

Steve Murray and Tracey Velt discuss the profitability of real estate teams vs brokerages, based on the results of the 2021 RealTrends Team Profitability Study.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

Movers & Shakers: Realogy Franchise Names New CEO, LGBTQ+ Alliance

Realogy Names Longtime Franchise And Brokerage Leader Susan Yannaccone President And CEO Of Realogy Franchise Group

Realogy Holdings Corp (NYSE: RLGY), the largest full-service residential real estate services company in the United States, today announced the appointment of Susan Yannaccone as president and chief executive officer of Realogy Franchise Group LLC, effective November 30, 2020. Yannaccone will replace John W. Peyton, who today was announced as the new chief executive officer of Dine Brands Global, Inc.

Yannaccone joined Realogy in 2015, and in her new role, she will oversee the franchise operations of Better Homes and Gardens® Real Estate, CENTURY 21®, and ERA®, as well as the franchise and owned operations of Sotheby’s International Realty® and Corcoran®. Yannaccone will report to Ryan Schneider, Realogy’s chief executive officer and president.

“Sue is an exceptional leader who brings deep expertise running both franchise and brokerage businesses at Realogy and within the industry over the past 20 years,” said Schneider. “I am incredibly excited to work with Sue and our brand leaders to further grow our powerful brands for our franchise owners and affiliated agents.”

During her tenure at Realogy, Yannaccone has held senior franchise and owned brokerage leadership positions. Before joining the company, she had more than 15 years’ franchise experience in both commercial and residential real estate and has consistently been recognized as a leader within the industry. Yannaccone recently launched the “What Moves Her” campaign, focused on helping women in real estate develop their professional goals and leadership across the industry.

REALOGY JOINS NEW LGBTQ+ REAL ESTATE ALLIANCE AT THE HIGHEST PARTNERSHIP LEVEL

Realogy Holdings Corp. (NYSE: RLGY) has become the largest residential real estate partner with the new LGBTQ+ Real Estate Alliance at the highest “Champions” level, further solidifying its strong commitment to support all LGBTQ+ real estate professionals.  

For over a decade, Realogy, the leading and most integrated provider of U.S. residential real estate services and its well-known brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA® and Sotheby’s International Realty®, have helped lead the industry through various efforts to drive the message of equality in the real estate industry. For its efforts, Realogy has been recognized as the top residential real estate company on the Human Rights Campaign’s Corporate Equality Index and as Forbes’ Best Employers for Diversity.

Realogy and its brands are also proudly represented within the new LGBTQ+ Real Estate Alliance. John Thorpe, a Regional Vice President of Better Homes and Gardens® Real Estate, serves as President of the LGBTQ+ Real Estate Alliance and Coldwell Banker Realty Manager Associate Patrick Ruble serves as Secretary.

“Realogy has been incredible in its support of our community for years,” said LGBTQ+ Real Estate Alliance CEO Ryan Weyandt. “They were the first in our industry to fully empower an LGBTQ employee resource group and were the first to publicly support the Equality Act, a bill that when passed will prohibit housing and credit discrimination based on sexual orientation and gender identity. Realogy also provides full health benefits to transgender employees. The Alliance will benefit tremendously from having day-to-day interaction with leaders of Realogy who will share their expertise and ideas as we grow to make a difference in the lives of the LGBTQ+ community.”

This new partnership agreement calls for Realogy to have a seat on the LGBTQ+ Real Estate Alliance’s Sponsor Advisory Board that will focus on long term strategy, public policy and industry trends. It will participate on a variety of thought leadership programs while engaging Alliance members and LGBTQ+ consumers at the local level through involvement with the Alliance’s 50+ chapters. Realogy will also communicate its Alliance partnership with its nearly 200,000 affiliated sales professionals in the United States.

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