BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

AgentMovers & ShakersReal Estate

Movers & Shakers: LGBTQ+ Real Estate Alliance, RealSure, NAMMBA, Leading Edge

News about movers & shakers from around the real estate industry, including executive appointments, franchise initiatives and more.

Berkshire Hathaway Partners with LGBTQ+ Real Estate Alliance

The LGBTQ+ Real Estate Alliance and Berkshire Hathaway HomeServices and Real Living Real Estate recently signed a sponsorship agreement at the highest possible “Champions” level, according to a news release from the LGBTQ+ Real Estate Alliance.

As a Champion sponsor, Home Services of America CEO Gino Blefari will now participate in a variety of Alliance national events, and Teresa Palacios Smith, Chief Diversity, Equity and Inclusion Officer at HomeServices of America will serve on The Alliance’s sponsor advisory board.

The LGBTQ+ Real Estate Alliance was launched in June 2020 by leading members of the real estate industry. Influential real estate professionals and allies joined with other members of the LGBTQ+ community to create a new voice in real estate. You can learn more about The LGBTQ+ Real Estate Alliance on its website

RealSure Expands to Atlanta Area

Residential real estate leader Realogy earlier this month announced the company is expanding its RealSure program into the Atlanta-area market.

RealSure Sell launched in 2019 as a cash-offer service that guarantees sellers a sale at a certain price, combined with a standard for-sale listing with an agent. RealSure Buy began as RealSure Mortgage, and offers seller assurance they can close on and move into a home within a timeframe that works for their needs.   

You can learn more about RealSure here

Realogy Partners with National Association of Minority Mortgage Bankers of America

Realogy in March also announced a new industry partnership with the National Association of Minority Mortgage Bankers of America (NAMMBA), a purpose-driven organization that’s dedicated to the inclusion of minorities and women in the mortgage industry who are advocates for sustainable homeownership in local communities. 

The partnership is designed to attract and support real estate professionals from diverse communities with impactful careers in real estate. As part of the partnership, CENTURY 21® will bring the brand’s unique training opportunities to NAMMBA members across the industry on topics such as business planning. 

For more information on the partnership or to become a NAMMBA member, visit NAMMBA.org.

Florida RE/MAX Brokerage Adds 125 Agents Through Acquisition

RE/MAX Leading Edge out of St. Augustine, Florida in February purchased Magnolia Properties and acquired its 125 agents and staff members.

Former Magnolia Properties owner Eileen Blocker will join the Leading Edge team as a listing agent. Blocker founded Magnolia more than two decades ago. Molly Butler is the broker-owner of Leading Edge, which now has two offices and 180 agents, a big jump from the 40 agents it had prior to the purchase. 

You can learn more about the acquisition and company in this article.

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