RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.


The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Kentwood Real Estate Unveils Fresh Look for Iconic Brand 

Kentwood Real Estate Unveils Fresh Look for Iconic Brand 

Colorado’s Elite Luxury Real Estate Brokerage Caps off 2018 with New Modern Branding.

kentwood real estate

Kentwood Real Estate, Colorado’s elite luxury brokerage, is stronger than ever from its best-in-class top-producing REALTORS® to its Northern expansion recently announced. Taking the iconic brand a step further in today’s modern real estate landscape, Kentwood President and CEO Gretchen Rosenberg today revealed a refreshed Kentwood Real Estate brand to hundreds of REALTORS® at its all-company meeting.

kentwood real estate“Our new branding is a representation of our elite group of Colorado’s top-producing brokers, said Rosenberg.

All great brands, including Kentwood, must evolve and adapt. This new modern look takes the legacy of the Kentwood tree and color palette and brings it to the next level, which I have no doubt will give our brokers an advantage in today’s progressive digital real estate era.”

The iconic green Kentwood tree has been updated to be brighter and more modern, which appeals to Colorado’s current and future home buyers and sellers – while being instantly distinguishable as Kentwood. The Kentwood tree is the symbol of the brand’s roots in Colorado and of the commitment to the building blocks of home and the strength of the community.

“While companies naturally change over time, we will never lose sight of who we are and who we serve,” added Rosenberg. “Refreshing Kentwood’s legacy brand was an essential next step across our residential, luxury and commercial branches to offer our clients and brokers a visual representation of our evolution in the modern luxury space.”

According to Rosenberg, input from over 35 internal and external stakeholders factored into the initial steps of the new brand statement and meaning. From there, a focus group of Kentwood’s management and leadership team worked closely with the imaging agency, Studio Mast, to finalize the brand refresh, which is the second time in the 37-year history of the esteemed brokerage.

In the coming months, Coloradans will begin to see the new logo on yard signs, office fronts and in advertising materials. The fresh take on the iconic brand will also be displayed on and social media.

About Kentwood
Kentwood Real Estate is dedicated to building on its legacy of being “Colorado’s Premier Real Estate Company” through the highest producing, most knowledgeable, caring and experienced brokers in the country who offer the highest quality customer service experience. Kentwood produces more sales volume per agent than 99 percent of the real estate companies in the U.S.

Kentwood Real Estate is comprised of Kentwood Real Estate DTC, Kentwood Real Estate Cherry Creek, Kentwood City Properties in downtown Denver and Kentwood Northern Properties in Fort Collins.  For more information, visit Kentwood Real Estate online at

Most Popular Articles

Climate migration driving more buyers to Burlington, VT

An influx of buyers from California, Colorado, Florida and the tristate area are looking to buy in Burlington, Vermont. There’s just one problem: there’s hardly any inventory.

Oct 23, 2021 By

Latest Articles

Home price growth remained at record pace in August

The Case Shiller index showed a 19.8% annual home price gain for the year ending in August 2021, flat from July. This remains the highest annual rate of price growth since the index began in 1987.

Oct 26, 2021 By