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RealTrending: eXp’s Glenn Sanford

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.

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Homesnap Pro Ads to Advertise Their Listings and Sales on Google

Agents can now use Homesnap Pro Ads to advertise their listings and sales on Google

Real estate agents have used Homesnap Pro Ads to run more than 150,000 ad campaigns on Facebook, Instagram and Waze. Now with the addition of Google, the expanded suite of services reaches the Internet’s most popular apps and websites.

Homesnap Pro Ads on Google promote agents and their listings — and are proven to generate high-intent leads — with carefully targeted Google search keywords as well as Gmail and interactive web ads.

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Homesnap takes care of all the heavy lifting, so agents don’t have to create their ads from scratch or understand AdWords, Google’s advertising platform. Homesnap will make personalized, professional Google ads, and also employ their AdWords expertise to manage budget and bidding, audience targeting and more.

While the ads are running, agents can go into their Homesnap account at any time to adjust campaign settings, add budget, monitor performance, generate a seller’s report and more.

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