BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

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Real estate brokerage strategies to create a diverse and inclusive company.

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Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

Emojis Designed For Real Estate Professionals? Yes, Please!

HomeSmart International has released text messaging stickers, available for iPhone and Android users, that adds real estate-themed icons to your smartphone keyboard. The colorful and inviting graphics create a simple and effective way of engaging clients through a means of communication consumers increasingly use as their primary channel for communication.

The NAR Real Estate in a Digital Age 2017 Report publish that nine out of 10 REALTORS® contact their clients via text message. Other sources state, text messaging is the most used data service in the world and, on average, Americans send text messages twice as much as they make phone calls.

“HomeSmart has been tech-forward since its founding in 2000,” said HomeSmart Chief Industry Officer Todd Sumney. “The technology and tools we build are focused on increasing agent productivity.

These text messaging stickers provide a fun way for agents to connect with home buyers and sellers throughout the transaction so that those interactions become more engaging.”

HomeSmart Stickers is a downloadable app from the App Store and Google Play that provides an emoji platform catered directly to real estate agents and their clients. Whether agents are increasing their sphere of influence or giving transaction updates to current buyers and sellers, HomeSmart Stickers offers a unique way to stay current amidst the constant stream of technology.

“We wanted to create an original way for agents to communicate with their prospective and current clients,” said HomeSmart Chief Marketing and Innovation Officer Matt Hensler. “Like all of our productivity-enhancing technologies, we’ve made this tool available to HomeSmart agents at no cost. In fact, agents from any brokerage can readily download and use them in their next client interaction.”

Download HomeSmart Stickers from the App Store or get it on Google Play.

About HomeSmart International: 
Founded in 2000 HomeSmart International quickly became the fastest growing real estate brokerage firm in Arizona. HomeSmart International is ranked in the top 10 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has more than 133 offices in 17 states and more than 14,500 agents nationwide. For more information on HomeSmart International and its franchise opportunities, visit http://www.homesmart.com

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