BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

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The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

HomeSmart Announces Expansion into Florida

HomeSmart LLC., has announced its entry into Florida, the 29th state in which it operates. The Sunshine State will be the fourth state in which the brokerage operates company-owned locations, including California, Colorado and Arizona, where it holds the No. 1 market share.

Florida will be HomeSmart’s first virtual platform state, which means agents will be empowered to work anywhere while supported by the company’s robust tech offerings. Using RealSmart Agent, a proprietary technology platform developed by HomeSmart, agents are able to manage every aspect of their brand and business via mobile and desktop applications. Agents will also have access to 76 statewide office workspaces, business growth tools, a marketing design center, training and readily accessible broker support.

“The combination of our proprietary technology and our 100-percent commission offering is ideal for the Florida market,” said HomeSmart founder and CEO Matt Widdows. “The HomeSmart model provides agents more time and money to focus on developing their business by equipping them with technology tools and support.”

“We are excited to serve Florida agents. A shifting market makes now the ideal time for agents to evaluate their brokerage affiliation and align their business and brand with a company like HomeSmart that can guide them through a changing business climate,” said HomeSmart COO Wendy Forsythe. “Expanding HomeSmart’s footprint across the country is a top priority.”

Led by Vice President and broker Freddy Rodriguez, the Florida location will aggressively grow to serve agents and consumers across the state. To learn more visit www.homesmart.com/florida.

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