BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Brokerage

HomeSmart Acquisition Pushes Agent Count to 22,000

HomeSmart Acquisition of PalmerHouse Properties brings multi-state deal and total agent count surpasses 22,000

HomeSmart announced the acquisition of Atlanta-based PalmerHouse Properties—its largest purchase to date and a pivotal step in its strategic expansion plan. The deal will add over 2,000 agents and six new markets to HomeSmart’s portfolio, growing the footprint to more than 22,000 total agents across 37 states. The move, according to Steve Murray, founder and partner with RTC Consulting and a senior advisor for HWMedia, “puts HomeSmart as one of the leaders of growth through acquisitions and one of the top-tier of companies in Atlanta area and the Southeast.”

“PalmerHouse Properties is a premier brokerage and great cultural fit with HomeSmart. We’re thrilled to have them join our team and are excited about the opportunities they will bring to all our agents and brokers, and their customers,” said Matt Widdows, HomeSmart’s founder and CEO. “This acquisition is another proof point that our plan to scale and accelerate growth is on track.”

RealTrends spoke with Bryan Brooks, senior vice president, franchise sales, for HomeSmart. “We’ve been taking our time to find the right company and cultural fit in areas where we strategically wanted to grow. PalmerHouse Properties is in the RealTrends 500 (No. 63 by transaction sides in 2020) and in a marketplace where we did not have a strong presence.” He notes that HomeSmart would like to make Atlanta a “hub for us, where we bring jobs to the Atlanta market and grow our footprint,” he says.

PalmerHouse Properties is headquartered in Atlanta with a large presence in key markets across the state and additional offices in Florida, Tennessee, Missouri, North Carolina and Alaska. With the acquisition, PalmerHouse headquarters will remain in Atlanta and each of its current office locations will keep the PalmerHouse Properties name and all HomeSmart offices will continue to operate as HomeSmart, but they will all be in the same family of companies.

“Joining the HomeSmart family offers our agents more buyers and sellers together,” said Kevin Palmer, CEO/Founder, PalmerHouse Properties. “Combining that synergy with HomeSmart’s 100% commission model, tech-forward approach to business and superior customer service creates an unmatched winning team.”

HomeSmart has grown rapidly in the past several years. The company’s strategic plan is focused on accelerating this growth by scaling to more markets nationally through acquisitions, launching HomeSmart-grown cutting-edge tech platforms and tools, a 100%-commission model, and advocating for needed changes and innovation that hold the real estate industry back. 

About HomeSmart 

Founded in 2000, HomeSmart is ranked in the top 10 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market and in Colorado. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has offices in 37 states and more than 22,000 agents nationwide. For more information on HomeSmart International and its franchise opportunities, visit https://www.homesmart.com. Follow HomeSmart International on Facebook at www.facebook.com/homesmartfranchise and on Twitter and Instagram @HomeSmartIntl.

Most Popular Articles

Where is the housing market headed?

Rising incomes, low interest rates and all other factors, including the balance between families looking for housing and the availability of housing, point towards a continuation of the strong housing market of the last 15 to 18 months.

Oct 18, 2021 By

Latest Articles

Abortion, marijuana laws play a role in relocation decisions

People take the politics of a place into consideration when deciding where to move, but other factors including housing affordability and access to jobs and schools take priority, Redfin study shows

Oct 19, 2021 By