BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Real estate teams vs brokerages

Steve Murray and Tracey Velt discuss the profitability of real estate teams vs brokerages, based on the results of the 2021 RealTrends Team Profitability Study.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

AgentMarkets/Economy

Heavy Buyer Demand in October Despite Election, Surge in COVID-19

More than US 25 markets tracked by ShowingTime recorded unlikely increases in showing activity in October, when fewer buyers are typically looking at homes

ShowingTime, the residential real estate industry’s leading showing management and market stats technology provider, found that October’s normal seasonal slowdown was upended, with year-over-year showing activity continuing to surge across the U.S.  More than 25 markets, especially in the West, Northeast and the South, were indicative of these showing trends.

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“Buyers looking for homes typically slow down searching at this time of year, but surprisingly, house hunting remained steady month-after-month as we head into winter, subverting all the usual trends,” said ShowingTime President Michael Lane. “Seeing markets throughout the country record twice as many showings per listing compared to the same time last year suggests pent-up demand hasn’t fully played out yet.”

Several markets in the West including Denver-Aurora, Colorado Springs, Reno-Sparks and Provo-Orem, recorded double-digit showings per listing, well above the current U.S. average of six showings per listing according to data from the ShowingTime Showing Index®. A lack of inventory continued to be a contributing factor as more buyers competed for fewer listings, with traffic up 60.9 percent year over year.

“Another unlikely pattern we spotted was showing activity increasing from September to October,” added Lane. “Pensacola and Naples, Fla., along with Huntsville, AL., and Gainesville, GA were examples where more buyers visited homes in October compared to the previous month.”

The Northeast Region again stood out this month, recording a year-over-year increase in buyer traffic of 65.5 percent in October, marking the fifth consecutive month the region recorded the largest gain in showing activity. Boston-Cambridge-Quincy and Bridgeport-Stamford-Norwalk are among the locations these trends. The West increased 64.7 percent over the prior year, while the Midwest was up 55.7 percent and the South recorded a 54.7 percent increase in showings
vs. October 2019.

“Due in part to continued low levels inventory and favorable interest rates,” said ShowingTime Chief Analytics Officer Daniil Cherkasskiy. “Showing activity is significantly outperforming last year, a trend we expect will continue.”

The ShowingTime Showing Index is compiled using data from more than six million property showings scheduled across the country each month on listings using ShowingTime products and services. The Showing Index tracks the average number of appointments received on active listings during the month.

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