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Guru’s Launch Automates the Future of Brokerages


While technology has dramatically changed the real estate experience for brokers, agents, buyers and sellers over the past 20 years, the adaptation of automation at the brokerage level has been slow to the gate. Indeed, most brokerages employ some level of automation, but much of it is partial or disjointed. That’s all about to change.

guru solutionsAfter 10 years of operating a referral-based business assisting boutique brokers with back office management solutions, Guru Solutions is bringing the 8th Generation (G8) of its trusted product—GURU Enterprise®—to market for all to see.  G8 addresses previous roadblocks to full automation for all brokers, large and small. This is especially good news for brokerages that piecemeal tasks like document review and commissions in two separate third-party programs, which fall short on functionality. GURU Enterprise ® is the only end-to-end solution on the market that is 100% in the cloud and written on one code base.

“Guru is the best kept secret in real estate,” says Tom Carruthers Jr., former Broker/Owner of Prudential Carruthers turned BHHS PenFed.  Pairing with GURU in its early development, the brokerage was one of the earliest adopters and was on the “bleeding edge” of technology automation for real estate.   By lending his brokerage’s support to the Virginia-based Guru over the years, the firm had significant influence on the platform and its ability to support large, multi-organizational brokerages.


This is where the fun begins.  We’ve spent the past 17 years making sure we had the strongest engine and the most reliable tools, and now we are giving it a new paint job and adding the sizzle


Use of the Guru platform assisted Tom’s firm in expanding his footprint in four new states. The firm opened nine new offices, and expanded seven others without significantly increasing overhead, and in many areas were able to reduce operating costs.

Because Guru has been a long-time trusted provider to HFS Affiliates and BHHS for brokerage automation, the company will debut its new generation, G8, in San Antonio, Texas, at the Berkshire Hathaway HomeServices Sales Convention March 4-6, 2018. Guru welcomes all attendees to visit booth 412 for a free demo.

Guru Enterprise® allows brokers to manage a single application, eliminating the need to use multiple platforms.  G8 is a single-point entry application, meaning each member of the team views the same program, but are able to share role-based data. The platform reduces redundancies, eliminates errors in commission splits, provides analytical report generators, and creates fully organized, centralized and transparent communication access between all brokerage departments and sales associates.

“This is where the fun begins.  We’ve spent the past 17 years making sure we had the strongest engine and the most reliable tools, and now we are giving it a new paint job and adding the sizzle,” explains CEO Jennifer Theune.



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