Work with independent mortgage brokers

In a study conducted by United Wholesale Mortgage, 90% of real estate agents who worked with an independent mortgage broker would recommend one to their buyers in the future.

Gathering of Eagles

The Gathering of Eagles conference is the Trusted Source, offering brokers, managers and leaders valuable insider industry information on how to run a profitable business.

RealTrending: eXp’s Glenn Sanford

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.


The RealTrends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people and news shaping the real estate industry of tomorrow.

Dear Agents, Here’s Why You Must Talk to Gen Zers Now

As each new generation enters the market, you as a real estate professional must prepare yourself for the shift from working with Millennials to Gen Z.

90% of Gen Zers plan to purchase a home online. And because Zers live in an instant-gratification world, this certainly impacts how they shop for and buy a house from you as their potential real estate agent.

As a real estate agent, you must position yourself to take all the advantages of potential homebuyers by staying up-to-date with social media, clarifying your value proposition to appeal to this generation’s needs and desires and learn all you can about this demographic.

Here are some of the key points that Gen Zers focus on in real estate:

Market: Gen Zers value homeownership and sees it as an ultimate life goal. 97% of Generation Z believe they will own a home in the near future. 81% said they’ll use a real estate professional during the home-buying process.

Engage: Their most-used social media sites are Snapchat, Twitter, Tumblr, and Instagram. Gen Zers expect to purchase their first home before their thirtieth birthday.

Gen Zers want you, the agent to reach out to them on social media and not to email or call them. 50% of Zers use their phones to see if some of your listings home price has been updated giving you an incredible shot to not only engage with them but to promote your reactivity.

Zers are looking for ways to save money in the home buying process, perhaps opting for affordable, functional homes. 50% of Gen Z identifies themselves as deal seekers that’s why $275,000 it’s on average what they are willing to invest in a first home.

Zers prefer buying homes in culturally diverse neighborhoods, It’s the first generation in American history to show such a strong diversity preference.

Zers are the first generation that strives for impact first and foremost. They want to see an impact within the product they buy and empower the people they work with. Gen Zers are more multicultural than any other generation

Frontdoor is a technology-driven company tackling hard problems by developing relentlessly helpful and habit-forming products that realtors use to understand and be responsive to customers in seconds. if you thought this post was helpful.


Most Popular Articles

RealTrending: Tom Ferry reveals top ways for brokers to increase per-agent productivity

Tom Ferry, founder of Tom Ferry International, takes his years of coaching brokers and boils it down to the top things brokers need to do today to increase per-agent productivity, why he thinks some brokerages have rocket-ship growth and how to manage teams.

May 10, 2021 By

Latest Articles

Creating team goals from the bottom up

The advantages and disadvantages of teams in real estate have been an ongoing debate for decades. Success doesn’t have to be quantified solely on team goals. It’s important to track goals on a personal level, as well.

May 11, 2021 By