CEO, Realogy Franchise Group
The Marketing Maven
John Peyton, who joined Realogy Franchise Group in 2016 and became President and CEO in 2017, recently introduced two new franchise brands to the Realogy family. Seeing the future of brokerage changing, Peyton looked to grow the company portfolio with niche brands Climb Real Estate and Corcoran Real Estate, both highly specific brands. Franchising will begin in 2019. Peyton’s experience defining Starwood’s brands gives him the marketing savvy to succeed.