Alex Lange

President and CEO, UpstreamRE

The Branding Boss

This member-driven, national data management company was created by a coalition of real estate industry brokerage firms and national brand companies. They recently chose to part ways with the National Association of Realtors® and will be working with a new, unnamed vendor to power the brokerage data platform. This year will be Lange’s year to make this project work. With his background in technology, start-ups and venture funding, Lange has the experience to see this through in this make-or-break year.