Work with independent mortgage brokers

In a study conducted by United Wholesale Mortgage, 90% of real estate agents who worked with an independent mortgage broker would recommend one to their buyers in the future.

Gathering of Eagles

The Gathering of Eagles conference is the Trusted Source, offering brokers, managers and leaders valuable insider industry information on how to run a profitable business.

RealTrending: eXp’s Glenn Sanford

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.


The RealTrends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people and news shaping the real estate industry of tomorrow.

From Busboy to Elite Luxury Agent

pFrom Busboy to Elite Luxury Agent

The International Association of Real Estate Professionals’ (IARP) is featuring a global interview campaign called “Journey to the Top,” which takes an in-depth look at some of the top real estate professionals around the world. The most recent honoree is Los Angeles, California powerhouse Santiago Arana of The Agency.

Santiago Arana

Real Estate Agent Santiago Arana from The Agency – (Photo by Kaylin Mae Sigal)


Ranked no. 6 in the country on REAL Trends’ The Thousand in 2018, Arana is part of a power trio that includes Billy Rose and Mauricio Umansky. But before his rise to become a high-powered agent, Santiago struggled. Fresh out of school, he immigrated from Bolivia to the United States with $130 in his pocket. He didn’t know much English, and initially worked as a busboy in a Montecito restaurant, becoming a waiter as he became more fluent.

He told interviewers with IARP that he channeled the will power of a “conquistador” when he decided to get into real estate, but was nearly derailed by the housing crash in 2008. He was tempted to return to the steady income that waiting tables provided, but had a revelation, that led him door-to-door, cold-calling for business. “I was showing the universe that, you know what, I’m here to stay, and you’re not going to get rid of me that easily.”

He believes that because so many agents were quitting during the dark days of the housing crisis, it gave him more opportunities, helping him build his business.

Santiago joined The Agency in 2014 as principal and partner, specializing in high-end residential real estate and new construction in communities around Los Angeles–including Beverly Hills, Brentwood, Santa Monica and Malibu. He sometimes reflects on reality TV’s depiction of the industry. “You know, all these young kids want to be real estate agents because they watch these TV shows. They see agents riding around in their Ferraris and their Rolls Royces, and you know, half of that is not true. With every career or with any successful person, everybody only sees the success. What they don’t see is what happened before the success; what it took to get there.”

To read his full interview with IARP, and to watch the digital version, you can visit the blog post here:

Preorder A Marketing Package

Most Popular Articles

RealTrending: Tom Ferry reveals top ways for brokers to increase per-agent productivity

Tom Ferry, founder of Tom Ferry International, takes his years of coaching brokers and boils it down to the top things brokers need to do today to increase per-agent productivity, why he thinks some brokerages have rocket-ship growth and how to manage teams.

May 10, 2021 By

Latest Articles

Equity-rich homes outnumber underwater homes 7-to-1

Homeowners continued to see substantial home value and equity growth in the first quarter of 2021 as the real estate market remains pandemic-resistant, with equity-rich homes outnumbering “seriously underwater” ones by seven to one, according to a new report.

May 14, 2021 By