BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Brokerage

Former Coldwell Banker CEO Charlie Young’s latest move supports salaried agent model

After cutting his teeth as CEO of a traditional brokerage model, former Coldwell Banker CEO Charlie Young joins board of Houwzer, a flat-fee listing model with salaried agents.

Charlie Young, the former President and Chief Executive Officer of Coldwell Banker, is joining the board of directors at Houwzer – the all-in-one real estate company that’s re-defining the industry with proprietary technology, a flat-fee listing model, and salaried real estate agents.

Young joins industry veteran Austin Allison, Co-Founder and CEO of Pacaso (and previously Dotloop which sold to Zillow), which recently raised its Series B round achieving venerable unicorn status. Rounding out the Board is pet-insurance veteran Natasha Ashton (former Co-Founder of PetPlan) and Michael Kopelman, General Partner and FinTech lead at Edison Partners, the Princeton-based growth equity firm that led Houwzer’s Series A funding round just over a year ago.

“There’s been a lot of attention paid to the iBuyer model, but not enough focus on next-gen brokerage models like Houwzer,” said Young. “Houwzer truly offers the consumer all the benefits you get from a technology company but coupled with experienced, well-trained, full-service real estate agents. With increased commission compression and growing scrutiny of the 1099 independent contractor model, Houwzer’s flat-fee, salaried agent model is the future of real estate brokerage.”

A veteran of both the mortgage and real estate industries, Charlie Young joined Coldwell Banker – one of the world’s leading real estate brokerage franchises –  in 2004, first as SVP, Marketing and was ultimately promoted to President and CEO in 2016. Young stepped down from his role in 2020, but continues to be a prominent voice in the industry.

Houwzer claims that it is “exposing industry flaws and flipping the traditional brokerage model on its head, so adding a heavyweight from one of the oldest and most established traditional real estate brands validates its differentiation.” Houwzer offers a flat $5,000 listing fee and provides agents a base salary with benefits. Like many other brokerages, they offer technology to streamline the transaction, and have mortgage and title in-house.

“I’ve never seen agent productivity numbers this high – and especially at the level of customer service they’re delivering,” said Charlie Young. “Their mortgage and title attach rates are also the best I’ve seen over my career and across the industry.”

“Traditional brokerages put the agent first, but there’s no real connection to the customer,” said Young. “Other models attempt to put the customer first but intentionally cut out the real estate agent. Houwzer puts both the agent and the customer first. It’s the first model I’ve seen that elegantly restructures the relationship between the broker, the agent, and the customer — so everyone wins. I’m truly excited to work with this emerging brand that has the chance to fundamentally change the way people buy and sell homes.”

Most Popular Articles

Where is the housing market headed?

Rising incomes, low interest rates and all other factors, including the balance between families looking for housing and the availability of housing, point towards a continuation of the strong housing market of the last 15 to 18 months.

Oct 18, 2021 By