While there are plenty of great tools out there, there may be just as many that are buggy or overpromising what they actually do.

We scoured the landscape of Ai tools — both those made specifically for real estate professionals and general ones — to compile a list of ones we think every real estate agent should check out. 

We’ll cover each tool’s key features relevant for agents and pricing so you can quickly decide if it’s worth testing in your business.

12 Ai Tools Specific to Real Estate

We researched real estate-specific Ai tools designed with the unique challenges and opportunities of the property market in mind. From lead generation and client management to property valuation and marketing, these tools leverage Ai to give you a competitive edge.

Here are 12 industry-tailored solutions that can transform your real estate practice, helping you close more deals and make more money while providing unparalleled service to your clients.

1. CINC (Commissions Inc)

CINC is a comprehensive lead generation and nurturing platform designed specifically for real estate professionals. It uses Ai to identify and engage potential clients, improving the lead conversion process.

Key features:

• Ai-powered lead scoring and prioritization to help you find your best and most engaged leads
• Automated follow-up and nurturing campaigns
• Personalized property recommendations for leads
• Integration with MLS listings to track insights during your leads’ searches
• Advanced analytics and performance tracking
• Mobile app for on-the-go lead management

Pricing

CINC offers custom pricing based on the size and needs of your real estate business. Contact their sales team for a personalized quote.

2. Top Producer

Top Producer is an Ai-enhanced CRM system that excels in farming tools, helping agents identify and nurture potential clients in specific geographic areas.

Key features:

• Ai-driven market insights and trends analysis to help spot opportunities
• Automated farming campaigns to grow your reputation in the neighborhood
• Personalized content recommendations tailored to engage your leads and clients
• Lead scoring and prioritization to focus on your most promising prospects
• Integration with MLS and social media platforms to streamline your listings and marketing
• Mobile app for managing clients and leads while on the go

Pricing

Top Producer offers tiered pricing plans starting at $179/month for individual agents, with team and brokerage plans available.

3. Lofty

Lofty is an Ai-enhanced CRM tailored for real estate professionals, focusing on client relationship management and pipeline optimization.

Key features:

• Ai-powered lead scoring and qualification to identify your top potential clients 
• Automated follow-up sequences to stay connected with leads 
• Smart task prioritization to focus on what matters most 
• Predictive analytics for client behavior to anticipate needs and close deals faster 
• Integration with popular real estate tools for seamless workflow management 
• Customizable reporting and dashboards to track performance and progress at a glance 

Pricing

Lofty offers a free demo so you can try it before you buy. Pricing details are available upon request from their sales team.

4. Saleswise

Saleswise is an Ai-powered tool designed to help streamline tasks like creating CMAs, writing emails, and visualizing room transformations, making it easier to serve clients and close deals.

Key features:

• Ai-driven CMAs to create accurate, data-backed comparisons for pricing homes 
• Email generation to quickly craft professional outreach and follow-ups 
• Virtual room remodels to help clients visualize updates and possibilities 
• Social media content designed to boost engagement and attract leads 
• Live market data integration to stay updated on trends and opportunities 
• Phone scripts and web content to streamline communication and marketing 
• Unlimited access to all tools for your business

Pricing

Saleswise is priced at $39/month after a 7-day free trial.

5. REimagineHome

REimagineHome is a virtual staging and property visualization Ai tool that helps agents showcase properties in their best light.

Key features:

• Ai-generated virtual staging for empty rooms to help buyers picture the potential 
• Style customization options to match buyer preferences and property themes 
• Virtual decluttering and depersonalization to make spaces feel clean and inviting 
• 3D room planners that allow clients to visualize layouts and designs 
• Before-and-after comparisons to showcase transformations and improvements 
• High-quality, realistic renderings to create stunning visual marketing material 

Pricing

REimagineHome offers pay-per-use pricing, starting at $14/month for 30 credits. Costs and credit use vary based on the number of rooms and complexity of the staging.

6. Wise Agent

Wise Agent is an Ai-enhanced real estate CRM and marketing automation platform designed to help agents manage their contacts, automate tasks, and streamline their marketing efforts.

Key features:

• Ai-powered lead scoring and prioritization to focus on high-value prospects 
• Automated drip campaigns and follow-ups to nurture leads and stay top-of-mind 
• Smart task management and reminders to keep organized 
• Social media integration and management to expand your online presence 
• Custom report generation to evaluate performance and growth 
• Mobile app for on-the-go access to all your tools and client information 

Pricing

Wise Agent offers a 14-day free trial. Their standard plan starts at $49/month, with discounts available for annual subscriptions.

7. Deal Machine’s Alma

Deal Machine’s Alma is an Ai-powered real estate investment tool that helps agents and investors identify potential off-market properties and analyze investment opportunities.

Key features:

• Ai-driven property identification and analysis to uncover potential opportunities 
• Automated outreach to property owners 
• Deal analysis and ROI calculations to make informed investment decisions 
• Integration with public records and MLS data for reliable, up-to-date insights 
• Customizable marketing campaigns to target and connect with prospects 
• Mobile app for on-the-go prospecting

Pricing

Deal Machine offers tiered pricing plans starting at $99/month for individual users, with team and enterprise plans available. Discounts are available for annual billing, and you can try it free for 7 days.

8. Sidekick

Sidekick is an Ai-powered virtual assistant designed specifically for real estate agents, helping them automate routine tasks, manage communications, and streamline their workflow.

Key features:

• Ai-driven email and text message management to streamline communication with clients 
• Automated follow-ups and appointment scheduling 
• Natural language processing for client inquiries to provide quick and accurate responses 
• Task prioritization and reminders to stay on top of your daily workload 
• Integration with popular real estate CRMs for seamless data synchronization 
• Customizable responses and scripts for consistent and personalized messaging 
• Analytics dashboard for performance tracking to evaluate and improve your strategies 

Pricing

Sidekick offers a 14-day free trial. Pricing plans start at $25/month for up to 5 individual agents, with team and brokerage plans available.

9. Scout

Real estate agents use Scout to find and engage with customers, using Ai—which can be up to 10 times faster.

Key features:

• Ai-generated email templates
• Email Integration with popular tools, such as Gmail
• Personalized outreach and automated follow-ups
• Pre-built outreach campaigns, minimizing time spent dreaming up flows and cadence
• Data accuracy and assurance to data compliance regulations
• Exclusive zip code claiming for agents so that you’re the only agent with Scout in your target market
• Data controls and privacy tools meant to keep your data safe 

Pricing

Scout offers a variety of pricing options including subscription-based and pay-per-use. A free trial is available.

10. RealGrader

RealGrader is Ai-powered social media and reputation management, created specifically for real estate agents.

Key features:

• Free Google audit of your online presence, scanning 181 critical data points
• Ai-powered social media management across major social media networks
• Real-time online reputation monitoring and management
• Access to an ever-growing social media content library to improve your online marketing game
• Ongoing training and education to keep ahead of social media trends

Pricing

RealGrader starts at $97 per month for their “Influencer Starter” Package.

11. Styldod

Styldod’s Ai Marketing Hub is a comprehensive Ai-powered platform, offering a suite of tools for property marketing, virtual staging, and content creation.

Key features:

• Ai-generated property descriptions and marketing copy to save time when showcasing listings
• Virtual staging and room visualization to increase property appeal and attract buyers 
• Automated social media content creation and scheduling to maintain a consistent online presence 
• Ai-powered image enhancement and photo editing for professional and eye-catching visuals 
• Customizable property flyers and brochures to promote listings 
• Virtual tour creation and 360-degree room views to provide immersive viewing experiences 
• Analytics dashboard for marketing performance tracking to refine strategies and drive results 

Pricing

Pricing details are available upon request from their sales team.

12. Write.homes

Write.homes is an Ai-powered content generation tool. It helps agents create compelling property descriptions, blog posts, and marketing materials quickly and efficiently.

Key features:

• Ai-generated property descriptions to zero in on the unique features of each property 
• Customizable tone and style options to connect with different buyer personas 
• Automated blog post creation 
• SEO optimization to improve the visibility of property listings and drive traffic 
• Integration with MLS data for seamless access to accurate and up-to-date property information 
• Multilingual content generation to reach a broader audience and diverse markets 
• Analytics dashboard to measure content performance and refine strategies 

Pricing

Write.homes offers a tiered pricing structure. Plans start at $8/month, and a free Freemium Plan with 1,500 credits for new users to test the platform.

8 General Ai Tools That Real Estate Agents Can Use

Now that we’ve explored the real estate-specific Ai tools, let’s shift gears and talk about some general Ai applications that can further revolutionize your business.

These may not be exclusive to real estate. But don’t let that fool you – they could easily become indispensable allies in your daily practice!

Canva

Canva is a design platform with Ai-powered features for creating professional-looking graphics, flyers, and social media posts. It’s a great tool for creating promotional images after you become a RealTrends Verified agent, as well.

Key features:

• Ai-powered design suggestions to create visually appealing property graphics 
• Extensive library of customizable templates for listings, brochures, and social media posts 
• Brand kit to maintain consistent branding across all marketing materials 
• Real-time collaboration tools to streamline approval and feedback with your team 
• Social media post scheduler to plan and manage your online presence 
• Photo editing and enhancement tools to showcase professional-quality property images 
• Canva Print for producing high-quality physical marketing materials like flyers and postcards 

Pricing

Canva offers a Free plan for basic use. Paid plans begin at $10/month, with a 16% discount available for annual billing.

Otter.ai

Otter is an Ai-powered transcription and note-taking tool that can help agents record and transcribe client meetings and property notes.

Key features:

• Real-time transcription to capture conversations during client calls or team meetings 
• Ai-powered meeting notes to save time and make sure you never miss key information 
• Automated summary generation to quickly review important points from lengthy discussions 
• Speaker identification 
• Custom vocabulary for real estate terms 
• Integration with video conferencing tools 
• Mobile app for on-the-go use to transcribe notes and meetings anytime, anywhere

Pricing

Otter.ai offers a free Basic plan, with paid plans starting at $16.99/month per user. Subscribers can save up to 51% with annual billing.

Grammarly

Grammarly is a writing tool that can help with grammar, spelling, and syntax checks. It’s good for writing listing descriptions, blog posts, emails, and more.

Key features:

• Real-time grammar and spelling checks to create polished property listings, emails, and marketing materials 
• Style and tone adjustments to align your communication with client expectations and brand voice 
• Plagiarism detection to verify your content is original and professional 
• Vocabulary enhancement suggestions to create engaging and persuasive property descriptions 
• Browser extension for extended functionality 
• Desktop app for offline editing 
• Personal dictionary for custom terms to include real estate-specific vocabulary

Pricing

Grammarly offers a Free plan for basic writing assistance. The Pro plan is $12/month per member billed annually for advanced writing features, with custom pricing for Enterprise solutions.

ChatGPT

One of the most well-known Ai tools on this list, ChatGPT is a conversational Ai model that can assist with writing tasks, including generating listing descriptions, emails, and online ads.

Key features:

• Natural language processing for creating human-like responses in client communications 
• Multi-turn conversations to handle complex queries about properties or market trends 
• Context retention for seamless ongoing discussions with clients 
• Customizable output styles to match your brand voice or professional tone 
• Integration capabilities with CRM or property management platforms for streamlined workflows 
• Constant learning and improvement to provide up-to-date, accurate information 
• Multilingual support to connect with clients in their preferred language 

Pricing

ChatGPT offers a Free plan to use for limited, everyday tasks. Paid plans range from $20/month for enhanced access, to the Pro plan at $200/month for the highest level of access. Team and Enterprise plans are also available.

Xara

Xara is a content marketing tool that can help with automating social media posts, print materials, and other content creation tasks.

Key features:

• Ai-powered design suggestions to create eye-catching property visuals with minimal effort 
• Brand asset management to keep logos, fonts, and color schemes consistent across all marketing materials 
• Real-time team collaboration for coordination on listings, brochures, and campaigns 
• Social media content creator to design and schedule posts for showcasing properties 
• Document and presentation templates for professional proposals and client-facing materials 
• Integration with stock image libraries to access high-quality visuals for property ads 
• Export in various file formats to suit digital platforms and print requirements

Pricing

Xara offers a variety of plans based on your design needs, including a Free plan. Paid plans begin at $9/month per user, with a 40% discount for annual billing.

Tidio

Tidio is a chatbot platform that can engage potential clients in real-time, providing immediate responses to their questions and scheduling showings.

Key features:

• Ai chatbot builder to automate responses and answer inquiries about property details and availability 
• Live chat functionality for real-time conversations with potential buyers or renters 
• Visitor tracking and analytics to identify and target high-interest prospects 
• Integration with CRM systems to manage leads and client data 
• Customizable chatbot templates to fit your agency’s style and address common client questions 
• Multi-language support to connect with a diverse client base 
• Mobile app for on-the-go management to handle chats and leads wherever you are 

Pricing

Tidio offers a tiered pricing structure, with the Starter plan at $29/month for small businesses, up to the Premium plan at $2999/month for complex businesses. Prices vary based on the number of handled conversations per month, ranging from 100 to unlimited, with additional options for Ai chatbot and automation features.

Midjourney

Midjourney is an Ai-powered image generation tool that can assist with editing photos, creating virtual staging, and generating 3D renderings.

Key features:

• Text-to-image generation to create stunning property visuals and virtual staging from simple descriptions 
• Style customization options to match your agency’s branding or client preferences 
• High-resolution output for professional-quality listings, brochures, and marketing materials 
• Rapid iteration capabilities to quickly refine images and adapt them to client feedback 
• Community-driven improvements to access creative ideas and solutions shared by other users 
• Discord integration for easy access and collaborative brainstorming on design projects 
• Regular model updates and improvements to access cutting-edge image generation for your real estate business 

Pricing

Midjourney offers tiered pricing, with plans ranging from $10/month to $120/month, with discounts available for annual subscriptions. Prices vary based on the amount of GPU hours used each month, and whether image generations are public or private.

DALL-E 2

DALL-E-2 is a text-to-image generation model that can help with creating custom images, such as property visuals or virtual staging.

Key features:

• Text-to-image generation to create unique property visuals and virtual staging from descriptions 
• Image editing and manipulation to improve property photos and adjust visual elements 
• High-resolution output for professional-quality listings, brochures, and advertisements 
• Style transfer capabilities to match property visuals with your agency’s branding or a specific theme 
• Inpainting for precise edits within image boundaries, such as updating room décor or layout 
• Outpainting to expand images for wide-angle property views or panoramic visuals 
• Variations generation to produce multiple design options based on existing property images 
• Commercial usage rights for generated images to be used freely in marketing and promotional materials 

Pricing

DALL-E 2 pricing is $0.020 per image at 1024×1024 resolution, with lower costs for smaller resolutions. Users receive 15 free prompts per month and can purchase 115 credit increments (approximately 460 images) for $15. Volume-based discounts are available for larger users.

The post 20 Ai tools for real estate agents to get a competitive edge appeared first on RealTrends Verified.

Unfortunately, realtor safety isn’t just a minor concern—it’s a real and growing problem for agents. A recent National Association of Realtors® (NAR) survey revealed that 34% of agents have felt unsafe at work, particularly during open houses or showings. And let’s face it: the nature of our job—meeting strangers, entering unfamiliar locations, and often working alone—creates risks we can’t afford to ignore.

This article isn’t about paranoia; it’s about preparation. We’ll share 10 ironclad real estate agent safety tips to help you take control, minimize risks, and confidently navigate your work. From smarter client screening to using tech tools and safety protocols, these tips can keep you safe while you help clients find their dream homes.

1. Maintain a Professional Image and Set Clear Boundaries

You probably know an agent in your office who meets prospective clients in overly casual clothing like blue jeans, an old polo shirt, and flip-flops. While it may seem more comfortable, this attire can negatively impact your safety by making you appear less professional and potentially vulnerable to scammers or predators.

On the other hand, a polished business casual look sends a clear message of confidence and professionalism while still being practical for your day-to-day work. By dressing for success, you put clients at ease and can discourage anyone with bad intentions.

Additionally, a professional image goes beyond clothing. Setting firm personal boundaries, like being clear about work hours or politely declining overly personal questions, establishes that you’re approachable without being overly familiar. 

Staying cautious on social media accounts is also important. Be sure to limit the amount of personal information you share and avoid revealing where you live.

2. Pre-Screen and Vet Your Clients

Realtor safety begins long before you’re at a property with a new client. Before agreeing to meet with a client, make sure to pre-screen them by asking detailed questions over the phone or email, such as:

• What specific features in a home are you looking for?
• What is your budget?
• Have you been pre-approved for a mortgage?
• Do you have any specific location preferences?

When first speaking with a potential client, stay alert for red flags. People who refuse to meet in public, provide incomplete or false information, or attempt to rush the process may warrant extra caution.

Establish a policy for first-time meetings in public locations like your office or a busy café. That allows you to assess potential clients before moving to private property showings. Verifying client information, such as requesting a copy of their ID or driver’s license, is another important step in protecting yourself.

The National Association of Realtors offers valuable safety guidelines, including tips for pre-screening clients, which can help you fine-tune your approach.

3. Stick to Showings During The Day and Stay Alert

Whenever possible, schedule showings during daylight hours. Clients might push for evening appointments, but you can explain that daylight showings offer a better view of the property. If evening is the only option, take extra precautions, like bringing a colleague or notifying someone you trust about your appointment.

Working in pairs is another solid safety practice. Having another agent or assistant with you helps deter potential threats and allows for a second perspective during the showing. If that’s not feasible, always inform your office manager or a trusted colleague of your schedule, including details like the client’s name and the property address. 

Finally, consider using the 10-second rule outlined by the National Association of Realtors. This strategy involves taking 2 seconds at key moments—such as when you exit your car or enter the property—to scan your surroundings and identify potential risks.

4. Inspect, Plan, and Stay Safe During Open Houses

An open house can be a great way to attract buyers, but it also has unique safety challenges. Before welcoming visitors, walk around and inspect the property, both inside and out. Look for any items that could be misused as a weapon, like knives or heavy objects, and make sure they are safely stored out of sight.

Plan escape routes ahead of time so you can act quickly if you feel threatened or uncomfortable. Identify exits and make sure they remain unobstructed during the open house. Try to stay close to an exit whenever possible. Greeting visitors at the door makes them feel welcome and also keeps you in a safe place.

Using a sign-in sheet is another key safety tool. By collecting names and contact information, you can track who enters the home while subtly discouraging anyone with ill intent.

5. Use Personal Safety Technology and Tools

There are a host of new tools and technology that can offer peace of mind and another layer of protection. Cell phone tools like mobile safety apps and GPS trackers can ensure someone always knows where you are.

Portable panic buttons are another smart choice, letting you discreetly call for help by simply pressing a button if something feels off. These devices are simple to use and can quickly connect you with the support you need without escalating the situation.

Scheduling apps with check-in reminders help others keep tabs on your schedule, while video calls or regular check-ins with colleagues create an added safety net. These non-confrontational tools allow you to focus on your work without the stress or unintended consequences that could come from using physical self-defense items like pepper spray.

6. Practice Situational Awareness and Strategic Positioning

While technology can be valuable, situational awareness is a skill you can develop that doesn’t require extra money, tools, or accessories. Having an awareness of your situation means constantly assessing your environment for potential risks and maintaining a heightened sense of your surroundings.

Use strategic positioning techniques when showing properties. For instance, always allow clients to enter rooms first, giving you control of the exit and a clear view of their actions. Avoid entering confined spaces like basements or attics with clients. Instead, direct them from the doorway, maintaining a safe distance and clear escape route. During property tours, position yourself near exits whenever possible.

You can also consider attending workshops on de-escalation techniques and “verbal judo,” a communication tactic that uses empathy and active listening to diffuse potentially volatile situations. Remember, the goal is to avoid confrontation altogether through preparation and awareness.

7. Communicate Confidently and Have an Emergency Plan

Your communication style as a real estate agent can be a powerful proactive safety measure. Clear, confident, and professional communication immediately sets the tone with prospective clients and can help deter potential threats.

When speaking with clients, use a friendly yet assertive tone that conveys your expertise and authority in the field. Establishing strong verbal boundaries from the outset can discourage those who might otherwise attempt to take advantage if they think you are vulnerable.

While the right communication style can prevent many risky situations, having a plan for emergencies is crucial. Establish a system of code words or phrases with your office, family, or trusted colleagues.

For instance, you might call for help by saying, “Need the red file for 123 Main Street,” to signal that you need immediate assistance. This discreet method allows you to signal you’re in danger without alerting a potential aggressor.

8. Avoid Driving Clients, but Take Precautions if You Must

Taking clients to view properties is often part of the job. However, this seemingly routine task can present significant safety risks. When you’re alone in a confined space with someone you’ve just met, you’re at risk. You want to balance providing excellent service with looking out for your safety.

One approach is to establish a policy of meeting clients at properties rather than driving them yourself, at least initially. That allows you to assess their behavior and build trust before sharing a vehicle.

For those times when driving clients is necessary, take precautions. Keep your vehicle well-maintained to avoid breakdowns in potentially unsafe areas. Always keep your phone charged and within reach.

Finally, don’t hesitate to change plans or end the showing early if a situation feels unsafe. 

9. Partner Up or Use Check-Ins

Real estate professionals are accustomed to working independently, but there’s undeniable safety in numbers. Partnering with a colleague, even occasionally, can increase your security without compromising your autonomy or commission structure. Consider teaming up with another agent for open houses or when showing properties in remote locations or at night.

You can implement a buddy system if working directly with a partner isn’t feasible. That could involve pairing up with a trusted colleague for check-ins before and after showings. You could also consider mentoring a new agent. Training a new hire contributes to their professional growth and offers an extra set of eyes during property visits.

For those who prefer solo work, virtual partnerships can be effective, too. Use technology to your advantage by sharing your real-time location with a trusted contact during showings. Establish a protocol where you send a quick text or use a safety app to check in at predetermined intervals.

10. Trust Your Instincts

Your intuition is often your best line of defense against potential dangers. That gut feeling or nagging sense of unease isn’t just nerves. It’s your subconscious processing subtle cues that your conscious mind might miss. Learning to trust and act on those instincts can be crucial for your safety.

Remember, it’s always better to err on the side of caution. If a situation feels unsafe, trust your instincts and remove yourself. Cancel a showing, end a house tour early, or decline a listing if something doesn’t feel right. Your safety is far more important than any potential commission.

Pay attention to your intuition. You’re not being paranoid or unprofessional. You’re using one of the best real estate agent safety tools you have.

The post 10 Ironclad Safety Tips for Real Estate Agents appeared first on RealTrends Verified.

Sign-in sheets are crucial for your business and for everyone’s safety. In fact, a recent survey by the National Association of REALTORS® (NAR) showed that 22% of real estate agents experienced situations where safety was a concern. Knowing who is coming and going at an open house can help address these concerns.

So, how can you create a sign-in process that visitors will use while still gathering the information you need?

That’s exactly what we’re going to tackle in this article. Plus, we’ll provide you with a free, customizable sign-in sheet template and proven strategies to encourage its use.

A Free Open House Sign-In Sheet Template

Here are two examples of a sign-in sheet for an open house. You can edit the fields and insert your brokerage logo or information at the top to personalize it.

[Insert Brokerage Logo or Information Here]

OPEN HOUSE SIGN-IN SHEET
Welcome to our open house! Please take a moment to complete this short registration form.

Your information will be kept confidential and will only be used for follow-up purposes related to this property.

Name: ____________________________________________
(First and Last)

Email Address: ____________________________________________

Phone Number: ____________________________________________

How interested are you in buying a home in this area? (Circle one)
1 (Low) – 2 – 3 – 4 – 5 (High)

Are you interested in a free home valuation?
[ ] Yes [ ] No

Are you currently working with a real estate agent?
[ ] Yes [ ] No

Download Your Free Open House Sign-In Sheet Template

We’ve made it easy for you to access, download, and customize two different templates for your own use. Claim your forms just below.

The Challenge with Sign-In Sheets (and How to Encourage Sign-Ins)

While sign-in sheets are crucial for open houses, getting visitors to fill them out can be a real challenge. Let’s explore some common obstacles you might face and strategies to overcome them.

Challenge #1: Visitors are concerned about privacy.

Solution: Be transparent about what you do with their information.

• Clearly state how you’ll use their information (e.g., “We’ll only contact you about this property or similar listings.”).
• Offer an opt-out option for future communications.
• Consider using a QR code that links to your privacy policy for visitors who want more details.

Challenge #2: People are in a hurry and don’t want to take the time.

Solution: Keep it short.

• Keep your form short, sweet, and to the point, asking only for essential information.
• Consider using digital sign-in options on a tablet for quicker entry.
• Have multiple sign-in stations to avoid bottlenecks.

Challenge #3: Visitors don’t see the value in signing in.

Solution: Offer incentives.

• Host a raffle for those who sign in (e.g., a gift card to a local restaurant).
• Provide exclusive market reports or homebuying guides to those who provide their email.
• Offer a future free home valuation service for those who sign in.

Challenge #4: The sign-in sheet is overlooked or forgotten.

Solution: Make it impossible to miss.

• Place the sign-in sheet or tablet at the entrance where visitors can’t miss it.
• Have a greeter who warmly welcomes visitors and directs them to sign in.
• Have the sign-in sheet on a clipboard to hand it directly to the visitor.

Challenge #5: Visitors claim they’re “just looking.”

Solution: Emphasize the benefits beyond buying.

• Explain that signing in helps you keep track of how many people viewed the home for the seller.
• Mention how you can keep them updated on market trends even if they’re not ready to buy.
• Highlight that signing in is a security measure for everyone’s safety.

Challenge #6: People are already working with another agent.

Solution: Focus on the current property.

• Assure them that signing in doesn’t commit them to working with you.
• Explain that you need to track visitors for the homeowner’s records.
• Offer to send them information about just this property, respecting their relationship with their agent.

Challenge #7: Visitors feel pressured or uncomfortable.

Solution: Create a welcoming, no-pressure environment.

• Train yourself and any team members to be friendly but not pushy.
• Consider offering refreshments near the sign-in area to create a more relaxed atmosphere.
• Use warm, inviting language on your signage and when speaking to visitors.

Overcoming Objections: Scenarios and Scripts

Preparing for common objections can help you handle them smoothly during your open house. Here are 6 scenarios with scripts to help you overcome objections to signing in.

1. The Privacy Concerned Visitor

Visitor: “I don’t feel comfortable giving out my personal information.”

Agent: “I completely understand your privacy concerns. We take data protection very seriously. The sign-in sheet is primarily for security purposes, as recommended by [the National Association of Realtors]. Your information won’t be shared or used for marketing without your consent. Would it be okay if you just left your name and email? That way, we can send you information about this property if you’re interested.”

2. The “Just Looking” Visitor

Visitor: “Oh, I’m just looking. I don’t need to sign in.”

Agent: “I appreciate your interest in the property! Even if you’re just browsing, signing in helps us keep track of how many people viewed the home. This information is valuable for the homeowner. Plus, if you sign in, I can share updates on any price changes or similar properties that might interest you. It only takes a moment, and there’s no obligation.”

3. The Hurried Visitor

Visitor: “Sorry, I’m in a rush and don’t have time to fill out forms.”

Agent: “I understand you’re pressed for time. Our sign-in process is super quick; it’ll only take 30 seconds, I promise! If you’d prefer, I can even jot down your details for you while you start looking around. This way, you won’t miss out on any potential follow-up information about the property. What’s the best email to reach you?”

4. The “Already Have an Agent” Visitor

Visitor: “I already have an agent, so I don’t want to sign in.”

Agent: “That’s great that you’re working with an agent! The sign-in sheet is actually for everyone’s security and to maintain a record for the homeowner. It doesn’t commit you to working with me at all. I respect your relationship with your agent. Would you mind just putting down your name? If you like, I can even note that you’re already represented.”

5. The Suspicious Visitor

Visitor: “Why do you need all this information? Are you just going to spam me?”

Agent: “I assure you, that’s not our intention at all. We collect this information for three primary reasons: security, providing feedback to the homeowner on the open house, and ensuring we can follow up with any important information about this specific property. We have a strict no-spam policy. In fact, you can opt out of any future communications right on the sign-in sheet. Would you feel comfortable providing just your name and phone number?”

6. The Nosy Neighbor

Everyone’s personal favorite!

Neighbor: “Oh, I’m just the neighbor from next door. I’m not looking to buy. I’m just curious about what they’ve done with the place.”

Agent: “Welcome! It’s great to meet a neighbor. You know, neighbors often have valuable insights about the area that potential buyers find really helpful. Would you mind signing in? It helps us keep track of visitors for the homeowner’s records.”

Neighbor: “I don’t see why I need to sign in if I’m not interested in buying.”

Agent: “I understand. The truth is your local knowledge could be incredibly valuable. If you sign in, I can keep you up to date on the local real estate market. That can be really useful if you’re ever curious about your home’s value or know anyone looking to move into this fantastic neighborhood. Plus, neighbors often become our best sources for future listings. Who better to spread the word about a great real estate agent than someone who’s seen them in action, right?”

Neighbor: “Well, when you put it that way, I suppose it couldn’t hurt.”

Agent: “Wonderful! And while you’re here, I’d love to get your perspective on the neighborhood. What do you enjoy most about living here? That kind of information is gold for potential buyers.”

This approach accomplishes several things:

• It makes the neighbor feel valued and important.
• It turns the neighbor into a potential source of information for prospective buyers.
• It opens the door for future business opportunities with the neighbor directly or through their network.
• It gathers contact information for potential future listings in the neighborhood.

Remember, every open house visitor, including neighbors, can be a potential lead or source of referrals. Treat them all with equal importance and enthusiasm.

The key to overcoming objections is to listen actively, acknowledge the visitor’s concerns, and offer a solution that addresses their specific worry. Practice these scenarios with a colleague or in front of a mirror to build confidence in handling real-life objections smoothly and professionally.

Following Up After The Open House: Turning Sign-Ins Into Success

Remember how open houses can be a goldmine of potential leads?

Well, now it’s time to turn those sign-ins into success stories and make all that effort you put into hosting the open house and encouraging visitors to sign in worthwhile.

Here’s how to follow up and maximize your chances of turning these prospects into clients and commissions.

Best Practices for Contacting Leads

• Timing is everything: Follow up promptly, ideally within 24 hours of the open house. That shows professionalism and keeps your interaction fresh in their minds.
• Personalize your approach: Reference specific details from your conversation at the open house. This personal touch can significantly increase your response rates.
• Use multiple channels: Start with an email, then follow up with a phone call if you don’t hear back. Some people prefer text messages, so consider that option as well.
• Provide value: Don’t just ask if they’re interested. Offer additional information about the property, neighborhood, or market that would be useful.

Segmenting and Prioritizing Leads

• Hot leads: These visitors showed high interest and are ready to act soon. Prioritize these contacts for immediate, personalized follow-up.
• Warm leads: These prospects showed interest but may not be ready to act. Keep them engaged with regular market updates and property alerts.
• Cool leads: These leads could include curious neighbors or those just starting their search. Add them to your long-term nurture campaigns.
• Agent-represented leads: While they might not be immediate prospects, they could be valuable sources of referrals. Keep in touch with market updates that they can share with others.

Strategies to Convert Open House Prospects

• Create a follow-up sequence: Develop a series of touchpoints over time, including emails, calls, and possibly direct mail, to stay present in prospects’ minds.
• Offer a post-open house packet: Send a digital or physical packet with additional information about the property, neighborhood highlights, and your services.
• Host a neighborhood event: Invite open-house attendees to a local event you’re sponsoring. That can help build community connections and showcase your local expertise.
• Provide market updates: Share regular updates on the local real estate market, which can position you as an expert and keep you connected with potential clients.
• Use retargeting ads: If you collected email addresses, consider using them for targeted social media advertising to stay visible to your prospects.
• Offer a free consultation: For those who showed serious interest, offer a free, no-obligation consultation to discuss their real estate needs in more detail.
• Leverage video follow-ups: Send personalized video messages to stand out from other agents and create a more personal connection.

Remember, the key to successful follow-up is persistence without being pushy. Your goal is to provide value and remain top of mind until a prospect is ready to buy or sell.

The post A Free & Customizable Open House Sign-In Sheet Template appeared first on RealTrends Verified.

Data allows real estate professionals to understand their customers’ and potential customers’ wants and needs. Quality data facilitates more accurate appraisals, smarter property investments and higher customer satisfaction. With predictive analytics data, real estate professionals can forecast customer behavior, allowing them to approach hopeful homebuyers before they’ve begun the process.

As we enter 2023, the need for quality, insightful data is at an all-time high. More and more sources for housing data are becoming available and real estate professionals who want to utilize top-tier data sources need to know where to go. 

Below, we’ve highlighted ten of the top sources for housing data that every real estate professional should be familiar with in the year to come. 

Altos

Altos Research is a great resource for real-time real estate data. Altos provides weekly market statistics and analysis for 99% of the zip codes in the U.S., and understand the importance of informing real estate professionals about what’s happening in the market right now.

According to its website, Altos uses proprietary technology to analyze the market “neighborhood by neighborhood, so clients can start each week with real-time, actionable intelligence.”

CoreLogic 

CoreLogic, a leading provider of gold standard data, understands how vital data is in today’s competitive market. The company boasts databases that cover more than 99.99% of all properties in the United States and its use of thousands of diverse resources provides users with some of the most insightful intelligence available. 

The company’s Homeowner Equity Report, for instance, provides a quarterly overview of the distribution of equity across all US single-family properties with a mortgage. The report includes details for every state and 10 of the major US metros. 

Black Knight 

Black Knight leads the industry when it comes to data and analytics. The Monthly Mortgage Monitor report provides real estate professionals with deep insight into the housing market. The report includes everything from national mortgage delinquency rate and refinance candidates by month to repay activity and payment-to-income ratio vs. 30-year rates. 

Moreover, Black Knight’s Originations Market Monitor report breaks down average credit scores by product (including FHA, VA and conforming loans), market rate indices, metros with the highest share of origination volume and more.

NAR 

The National Association of Realtors (NAR) produces housing statistics and data on the national, regional and metro-market level. From housing affordability and pending home sales to home buyer and seller profiles, NAR is continually pumping out data-backed reports and surveys that industry professionals rely on. 

In addition. members have access to Realtors Property Resource, which provides a wealth of data and tools to help with local market trends, pricing, and more.

In the recent presentation Making NAR Data Work for You, NAR’s vice president of demographics and behavioral insights, Dr. Jessica Lautz, dives into some of the most important data points for real estate professionals in today’s market. 

By getting granular with housing data, NAR produces some of the highest quality data insights while managing to make the information easily digestible for the real estate audience. 

HousingWire 

With top-tier news coverage on the real estate industry, HousingWire focuses on the information that agents, teams and brokerages need to succeed in today’s challenging housing market. Reporters like Logan Mohtashami are turning out daily news on the data that matters to real estate professionals. 

In a recent article, Mohtashami comments on our cooling inflation growth rate, a positive CPI inflation report, the 10-year yield drop and falling mortgage rates. The article goes on to dive deep into the data and the HousingWire newsroom regularly doles out the data that real estate professionals are interested in. 

Additionally, HousingWire presents HousingWire Daily, a podcast that examines the most compelling real estate, mortgage and fintech news reported across HW Media. Hosted by Sarah Wheeler, HousingWire Daily is a fun way for real estate professionals to get the scoop on the day’s trending news and hear from industry leaders about what the latest data means to them and their customers. 

Mohtashami weighs in on what the latest inflation data means for mortgage rates in a recent episode and that’s just a taste of the key data being covered each afternoon on HousingWire Daily. 

Realtor.com

Realtor.com’s Real Estate Data Library is free to use and can be an extremely valuable tool for real estate professionals. The files that realtor.com provides are structured for database use and contain multiple metrics for different levels of geography down to the zip code level. 

The data in the realtor.com library is based on the most comprehensive and accurate databases of MLS-listed for-sale homes in the industry. By aggregating and analyzing data from hundreds of courses, realtor.com produces hundreds of metrics for multiple markets and curates figures and trends for reliability and comparability. 

With reports that tackle everything from quarterly homeownership rates, monthly rental data, weekly housing trends and beyond, realtor.com is a significant treasure trove of reliable real estate data that every industry professional should be utilizing. 

National Association of Homebuilders 

The National Association of Homebuilders (NAHB) compiles some of today’s most popular regional and local tables, including permit data, employment information and new and existing homes sold by region to give industry professionals insight into what’s happening in the housing market. 

NAHB recently released an online tool that provides economic and housing statistics for all local home builder associations. With this tool, users can easily compare local area statistics to state and national figures. 

In addition, NAHB publishes free housing and market data on Housing Economics and subscription-based housing and market data on Housing Economics PLUS. Housing Economics PLUS includes historical and current sets of statistics such as: housing stats (by region and structure type), homes sold by region, producer price indexes, manufactured homes, new home characteristics, residential vacancy and absorption rates, units under construction, value of new construction and more.

City-Data.com

By collecting and analyzing data from a combination of government and private sources, City-Data.com is able to produce detailed, informative profiles for every city in the US. Whether it’s crime rates or weather patterns, City-Data.com helps real estate professionals narrow in on a variety of factors on a state-by-state level. 

The site’s interactive data map also helps industry professionals visualize the data they are looking at. Users can target the state, city, county or region they’re in and get the data they need. 

Zillow 

With the Zillow Home Value Index (ZHVI), real estate professionals can track market changes across a given region and housing type. Zillow publishes ZHVI for all single-family residences, condos/coops, and homes with 1,2,3,4 and 5+ bedrooms. 

The ZHVI was built from the ground up by measuring monthly changes in property-level Zestimates and captures both the level and appreciation of home values across a diverse range of geographies and housing types. The index is optimized to achieve timeliness, comprehensiveness and visibility, making it a solid choice for real estate professionals. 

Fannie Mae

Fannie Mae is a leading source of mortgage financing in all markets, at all times. With a mission to facilitate equitable and sustainable access to homeownership and affordable rental housing across the country, Fannie Mae is a pillar for reliable data in the real estate industry. 

In September, Fannie Mae’s Economic & Strategic Research Group announced the launch of the Fannie Mae Home Purchase Sentiment Index (HPSI). The HPSI was designed to provide distinct signals about the direction of the housing market in order to help industry professionals and investors make more informed decisions. 

“The Fannie Mae Home Purchase Sentiment Index provides the market a single number to track consumer attitudes focused on the housing market,” said Doug Duncan, senior vice president and chief economist at Fannie Mae.

Prioritizing quality data in 2023 will be a must for real estate professionals. With the help of the data sources above, industry pros can better understand their customers and help more people reach their goals of homeownership.

The post 10 data sources to inform your real estate strategy appeared first on RealTrends Verified.

You’ve just wrapped up a long day of showings, client meetings, and paperwork. As you settle in for the evening, your phone buzzes. It’s an eager prospect inquiring about a stunning property you listed last week.

Imagine this — the lead came through your automated chatbot, was nurtured by your AI-powered email sequence, and is now ready for your personal touch. All while you were focused on closing deals.

This isn’t a future scenario for some agents — this is today’s reality and it’s made possible with the current landscape of marketing tools available for real estate professionals.

In this guide, we’ll dive deep into 11 essential categories of real estate marketing software:

• CRM’s
• Website Builders
• Social Media Tools
• Lead Generation Sites
• Photo/Video Marketing
• Email Marketing
• SMS Marketing
• AI Tools
• Virtual Tour Software
• Transaction Management
• Task Management

While not an exhaustive list, we’ve included several of the top software options in each category for you to consider. We’ll cover which features you get in a free plan (if the tool offers one), which features are offered on paid plans, key integrations, and pricing.

CRM (Customer Relationship Management)

CRM software helps you stay on top of client interactions, keep track of leads, and make communication smoother during the prospecting and sales process.

1. Wise Agent 

Wise Agent is a comprehensive CRM designed specifically for real estate professionals, offering tools for contact management, marketing, and transaction coordination.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Contact management and organization
• Real estate content for buyers and sellers
• Transaction management
• Team collaboration tools
• Mobile web app for on-the-go access

Key Integrations: Zillow, Mailchimp, BombBomb, DocuSign, and many more

Pricing: $49/month after a 14-day free trial

2. Follow Up Boss

Follow Up Boss is a real estate CRM focused on lead management and follow-up automation, helping agents convert more leads into clients.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Lead routing and distribution
• Automated follow-up sequences
• Call tracking and recording
• Text message automation
• Performance analytics

Key Integrations: Zillow, Realtor.com, BombBomb, Mojo Dialer, and over 250 more

Pricing: Starts at $69/month for a single user, discounts available for annual billing, 14-day free trial available

3. BoomTown

BoomTown is an all-in-one real estate platform that combines CRM, marketing, and website solutions to help agents grow their business.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Lead generation and management
• IDX website
• Predictive CRM
• Marketing automation
• Team management and accountability tools

Key Integrations: Mojo Dialer, BombBomb, Dotloop, Zapier

Pricing: Custom pricing based on team size and needs, contact company for details

4. HubSpot

HubSpot is an all-in-one CRM platform that offers marketing, sales, and customer service tools suitable for real estate professionals.

Key Features on Free Plan:

• Contact management
• Deal tracking
• Basic email marketing

Key Features on Paid Plan:

• Advanced marketing automation
• Sales pipeline management
• Reporting dashboards
• Landing page builder
• SEO tools

Key Integrations: Gmail, Outlook, Zoom, Slack, WordPress

Pricing: Starter Marketing Hub starts at $20/month for 1 user

Website Builders

You can use these tools for creating and maintaining professional real estate websites.

1. Placester

Placester is a website and marketing platform designed specifically for real estate professionals, offering easy-to-use website templates and marketing tools. While it does offer tools beyond building websites, that is one of its strongest features offered.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Advanced website customization
• Lead capture and management
• Email marketing tools
• Blog and content creation tools
• SEO optimization features
• IDX integration

Key Integrations: Various MLSs, Zapier, Google Analytics

Pricing: Starts at $29/month for the Agent Essential plan

2. Webflow

Webflow is a powerful website design and development platform that allows real estate agents to create responsive, visually stunning websites without writing code.

Key Features on Free Plan:

• Ability to build and publish a site on a webflow.io domain
• 2 static pages
• 50 form submissions (lifetime)

Key Features on Paid Plan:

• Custom domain publishing
• CMS functionality for managing dynamic content
• Advanced SEO controls
• A/B testing and analytics tools
• E-commerce capabilities

Key Integrations: Zapier, HubSpot, Jasper, various third-party APIs

Pricing: Paid plans start at $14/month for the Basic plan, billed yearly

3. Real Geeks

Real Geeks provides IDX websites and a suite of marketing tools to help real estate agents generate and convert leads.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• IDX website with customizable design
• Lead generation and management
• CRM system
• Property valuation tool
• Facebook ad management

Key Integrations: Google Sheets, Apple Contacts, Constant Contact

Pricing: Starts at $299/month for up to 2 users

Social Media Management

Here are some software platforms to schedule posts, manage multiple social media accounts, and analyze engagement across various social networks.

1. Hootsuite

Hootsuite is a comprehensive social media management platform that allows users to manage multiple social networks from a single dashboard.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Manage multiple social media accounts
• Unlimited scheduling
• Team collaboration tools
• Analytics and reporting
• Ad campaign management

Key Integrations: Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest

Pricing: Professional plan starts at $99/month, billed annually, after a 30-day free trial

2. Buffer

Buffer is a user-friendly social media management tool that helps schedule posts, analyze performance, and manage all your accounts in one place.

Key Features on Free Plan:

• Manage up to 3 social channels
• Schedule up to 10 posts per channel

Key Features on Paid Plan:

• Unlimited scheduling
• Instagram story scheduling
• Analytics and reporting
• Team collaboration features
• Custom video thumbnails

Key Integrations: Facebook, Instagram, Twitter, LinkedIn, Pinterest

Pricing: Essentials plan starts at $5/month per social channel

Lead Generation

You can use lead generation software to capture and nurture potential client leads through various online and offline channels.

1. Lone Wolf Technologies (formerly BoldLeads)

Long Wolf is an end-to-end platform featuring lead generation tools specifically designed for real estate agents, focusing on exclusive leads and automated follow-up.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Exclusive leads in your zip code
• Automated text and email follow-up
• Custom landing pages
• Lead qualification tools
• CRM integration

Key Integrations: Various CRM systems

Pricing: Contact company for pricing

2. Zillow Premier Agent

Zillow Premier Agent is a lead generation program that connects agents with home shoppers on Zillow and Trulia.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Featured placement on Zillow and Trulia listings
• Exclusive agent reviews
• CRM tools
• Team management features
• Performance insights

Key Integrations: Various CRM systems, third-party lead management tools

Pricing: Based on zip code and desired market share, contact company for pricing

3. REDX

REDX provides various lead generation tools for real estate agents, including expired listings, FSBOs, and geo-farming leads.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Expired listing leads
• FSBO leads
• Pre-foreclosure leads
• Geo-farming tools
• Power dialer

Key Integrations: None, but Powder Dialer and Vortex lead manager are offered as add-ons

Pricing: Starts at $49.99/month depending on lead type

4. Mojo Dialer

Mojo Dialer is a power dialer and lead management system designed for real estate professionals to improve their prospecting efforts.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Triple-line power dialer
• Lead and data management
• Mobile app for calling on-the-go
• Real-time lead alerts
• Automated voicemail drop

Key Integrations: Various CRM systems, Zapier

Pricing: Starts at $99/license for the Single Line Dialer package

Photo/Video Marketing

These are software tools for creating, editing, and enhancing visual content to showcase properties light.

1. BoxBrownie

BoxBrownie offers a range of real estate image enhancement services, including photo editing, virtual staging, and 3D rendering.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Image enhancement and retouching
• Virtual staging
• 3D renders and floor plans
• Virtual renovations
• 360° virtual tours

Key Integrations: No direct integrations, but works with any platform accepting image uploads

Pricing: Pay-per-use model, starting at $1.60 per image edit

Email Marketing

Platforms for creating, sending, and tracking email campaigns to connect and engage with clients and prospects.

1. Mailchimp

Mailchimp is a popular email marketing platform offering a range of tools for creating, sending, and analyzing email campaigns.

Key Features on Free Plan:

• Up to 500 contacts
• 1,000 monthly email sends
• Basic templates and automation

Key Features on Paid Plan:

• Unlimited contacts and sends
• Advanced segmentation and personalization
• A/B testing
• Custom templates
• Predictive demographics

Key Integrations: Various CRM systems, e-commerce platforms, social media

Pricing: Essentials plan starts at $13/month

2. Constant Contact

Constant Contact is an email marketing platform tailored for small businesses, including real estate agents.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Emails sends and contacts vary by plan
• Customizable templates
• List segmentation
• Automated email series
• Real-time reporting

Key Integrations: Various CRM systems, social media platforms, e-commerce tools

Pricing: Lite plan starts at $12/month

3. ActiveCampaign

ActiveCampaign combines email marketing with advanced AI automation and CRM features, good for real estate agents looking for comprehensive marketing solutions.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Unlimited email sends
• Advanced segmentation and personalization
• Marketing automation workflows
• CRM with sales automation
• Lead and contact scoring

Key Integrations: Various CRM systems, e-commerce platforms, social media, webinar tools

Pricing: Starter plan starts at $15/month

4. BombBomb

BombBomb is a video email marketing tool that allows real estate agents to create and send personalized video messages to clients and prospects.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Unlimited video emails
• Video recording and screen capture
• Email tracking and notifications
• Video landing pages
• Mobile app for on-the-go video creation

Key Integrations: Gmail, Outlook, Salesforce, Zillow

Pricing: Essentials plan starts at $33/month when billed annually

SMS Marketing

Short messaging software (SMS) can be used for sending text message campaigns and managing two-way text communications with clients.

1. SlickText

SlickText is a text message marketing platform that allows real estate agents to engage with clients through SMS campaigns.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Mass text messaging
• Automated drip campaigns
• Text-to-join keywords
• Segmentation and personalization
• Analytics and reporting

Key Integrations: Zapier, Constant Contact, Mailchimp

Pricing: Starts at $29/month for 500 text messages

2. Twilio

Twilio is a versatile communications platform that helps real estate agents to integrate SMS, voice, and video into their existing applications.

Key Features on Free Plan:

• Free trial with a balance for testing the service

Key Features on Paid Plan:

• Programmable SMS
• Two-way messaging
• Shortcode and long code options
• Advanced analytics
• Global reach

Key Integrations: Various CRM systems, custom integrations through API

Pricing: Pay-as-you-go model, starting at $0.0079 per message

AI Tools

Artificial intelligence-powered software solutions for real estate agents can be used for tasks like chatbots, predictive analytics, and automated responses.

1. ChatGPT

ChatGPT is an AI language model that can assist real estate agents with various tasks, from drafting emails to answering client questions.

Key Features on Free Plan:

• Basic conversation and text generation

Key Features on Paid Plan (ChatGPT Plus):

• Priority access to new features
• Faster response times
• Access during peak times

Key Integrations: No direct integrations, but can be used alongside other tools

Pricing: Free for basic use, ChatGPT Plus is $20/month

2. Midjourney

Midjourney is an AI-powered image generation tool that can create unique visuals based on text prompts, useful for real estate marketing and conceptualization.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• AI image generation from text prompts
• High-resolution image outputs
• Multiple style options
• Commercial usage rights
• Private image generation

Key Integrations: Discord

Pricing: Basic plan starts at $10/month

Virtual Tour Software

Here are three tools for creating interactive 3D property tours and virtual walkthroughs for remote viewing.

1. Zillow 3D Home

Zillow 3D Home is a user-friendly virtual tour software that allows real estate agents to create immersive 3D tours of their listings, directly integrated into Zillow’s platform to enhance property visibility.

Key Features on Free Plan:

• Free to use for creating and publishing tours
• 3D and VR tour creation using a smartphone or 360° camera
• Integration with Zillow listings for enhanced exposure
• Floor plan creation from 3D tours
• Easy sharing on social media and websites
• Analytics to track engagement and views

Key Features on Paid Plan:

• N/A

Key Integrations: Zillow, MLS systems, social media platforms

Pricing: Free to use, but may require a compatible 360° camera for optimal results (camera pricing varies).

2. Matterport

Matterport offers 3D virtual tour technology, allowing agents to create immersive property walkthroughs.

Key Features on Free Plan:

• One active space
• Capture immersive 3D experiences and upload to Matterport platform

Key Features on Paid Plan:

• Unlimited active 3D spaces
• Publish to listing sites
• 4K photography
• Schematic floor plans
• Guided tours
• Google Street View publishing

Key Integrations: AWS, Autodesk, Procore

Pricing: Starts at $9.99/month for the Starter plan

3. EyeSpy360

EyeSpy360 is a virtual tour creation platform that allows real estate agents to create, edit, and share 360° virtual property tours.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• 360° virtual tour creation
• Customizable hotspots and floor plans
• VR compatibility
• Lead capture forms
• Analytics and reporting

Key Integrations: Various CRM systems, social media platforms

Pricing: Pay as you go plan is $15/tour with 12 months of hosting

Transaction Management Software

You can use these platforms to handle the entire real estate transaction process from offer to closing, helping to stay compliant and organized.

1. DocuSign

DocuSign is a digital signature and transaction management platform widely used in the real estate industry.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Electronic signatures
• Document preparation and management
• Mobile app for on-the-go signing
• Transaction rooms
• Compliance and security features

Key Integrations: Various CRM systems, Zillow, RE/MAX

Pricing: Real Estate Starter plan starts at $15/month per user

2. Dotloop

Dotloop is a comprehensive transaction management platform designed specifically for real estate professionals.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Digital form creation and e-signatures
• Document storage and organization
• Task management and checklists
• Team collaboration tools
• Compliance tracking

Key Integrations: Various CRM systems, accounting software, Zillow

Pricing: Individual plan starts at $31.99/month

3. SkySlope

SkySlope is a comprehensive transaction management platform designed specifically for agents, brokerages, and teams.

Key Features on Free Plan:

• N/A

Key Features on Paid Plan:

• Digital form creation
• e-signatures
• Document storage and organization
• Compliance tracking and checklists
• Team collaboration tools
• Mobile app for on-the-go management

Key Integrations: Various CRM systems, accounting software, MLS platforms

Pricing: Custom pricing based on brokerage size and needs

Task Management Software

These tools help real estate agents organize their daily activities, set reminders, and manage projects efficiently.

1. Asana

Asana is a versatile AI project and task management tool that can help real estate agents organize their workflow and collaborate with team members.

Key Features on Free Plan:

• Unlimited tasks and projects
• List, board, and calendar views
• Collaborate with up to 10 teammates

Key Features on Paid Plan:

• Timeline view
• Custom fields
• Forms for task creation
• Advanced reporting
• Team workload management

Key Integrations: Google Workspace, Microsoft Office 365, Slack, Salesforce

Pricing: Premium plan starts at $10.99/user/month when billed annually

2. Trello

Trello is a visual collaboration tool that uses boards, lists, and cards to help real estate agents organize and prioritize tasks.

Key Features on Free Plan:

• Unlimited personal boards
• 10 team boards
• Unlimited storage

Key Features on Paid Plan:

• Unlimited team boards
• Advanced checklists
• Calendar view
• Timeline view
• Advanced automation

Key Integrations: Google Drive, Slack, Dropbox, Evernote

Pricing: Standard plan starts at $5/user/month when billed annually

3. Zapier

Zapier is an automation tool that allows real estate agents to connect different apps and automate workflows without coding.

Key Features on Free Plan:

• Unlimited Zaps (automated workflows)
• 100 tasks per month
• Two-step Zaps

Key Features on Paid Plan:

• Unlimited Zaps
• Multi-step Zaps
• Premium apps
• Filters and formatting options
• Auto-replay for missed tasks

Key Integrations: 7000+ apps including CRMs, email marketing tools, and social media platforms

Pricing: Professional plan begins at $19.99/month when billed annually

The post 31 Best Real Estate Marketing Software Options for Agents appeared first on RealTrends Verified.

In this week’s video from Altos Research:

• 0:00 Will 2025 finally be a normal housing market?
• 1:36 Inventory trends
• 4:41 New listings
• 6:20 Home sales
• 8:25 Home prices
• 10:44 Price reductions

The post What rising inventory means for the 2025 housing market | Weekly Altos Research Insights 12/16/24 appeared first on RealTrends Verified.

A good rule of thumb? Set aside 25%–30% of your commission income.

This percentage accounts for federal income tax, state income tax (if applicable), and self-employment taxes, which include the employee and employer portions of Social Security and Medicare.

This approach helps you avoid a large tax bill at the end of the year and potential underpayment penalties. By setting aside a portion of each commission check and making regular payments, you can better manage your cash flow and reduce financial stress as tax season rolls around.

In this article, we cover:

• How your business or employment classification changes things
• Self-employment and other types of taxes to be aware of
• Deductions that can potentially help you pay less in taxes 

Tax Responsibilities for Real Estate Agents

Real estate agents face unique tax obligations that differ from traditional employees. Knowing your employment classification, using the correct tax forms, and making estimated payments are all part of your tax responsibilities.

Classification as Self-Employed or Employed Agents

Most real estate agents are classified as independent contractors for tax purposes. That means you’re typically self-employed, even if you work with a brokerage. You’re responsible for setting aside funds to pay your own taxes.

Some agents may be classified as employees, though that’s less common. You’re an employed agent if you receive a regular paycheck with taxes withheld.

Self-employed agents must pay self-employment tax, which covers Social Security and Medicare contributions, also known as FICA. You need to allocate money for these taxes since those funds aren’t automatically withheld.

Essential Tax Forms and Schedules

The first form to familiarize yourself with is Form 1040 for your annual tax return. You must also complete Schedule C to report your business income and expenses from your real estate activities.

Schedule SE is used to calculate your self-employment tax. This form determines how much you owe for Social Security and Medicare.

Keep accurate records of all your income and expenses throughout the year. That helps make filling out these forms much easier at tax time.

If you’re an employed agent, you’ll receive a W-2 form from your employer. You’ll still use Form 1040 for your tax return, but you won’t need Schedule C or SE.

Estimating Quarterly Taxes for Real Estate Agents

Another requirement is to make estimated quarterly tax payments as a self-employed agent. These payments help you avoid a large tax bill and potential penalties at the end of the year.

Use Form 1040-ES to calculate and pay your estimated taxes. You’ll estimate your annual income and divide your tax liability by four.

Quarterly taxes are typically due on the following dates:

• April 15
• June 15
• September 15
• January 15 of the following year

Setting aside 25%–30% of your income for taxes is wise. This percentage may vary based on your income level and deductions. Consider working with a tax professional to determine the right amount for your situation.

Additional Tax Responsibilities for Real Estate Agents

Real estate agents face unique tax obligations beyond standard income tax. These include self-employment taxes and varying state and local tax requirements.

Self-Employment Taxes: Social Security and Medicare

You typically pay self-employment taxes, which cover Social Security and Medicare contributions. You’re responsible for both the employer and employee portions, totaling 15.3% of your net earnings.

Here’s the breakdown of that percentage:

• 12.4% for Social Security (up to the annual wage base limit)
• 2.9% for Medicare (no income limit)

For 2024, the Social Security wage base limit is $168,600. You pay the full 15.3% on earnings up to this amount. Above this threshold, you only pay the 2.9% Medicare tax.

It is crucial to allocate funds regularly to cover these taxes. Consider saving 25%–30% of your income to account for self-employment and income taxes combined.

State Income Tax and Local Tax Considerations

Your state income tax obligations can significantly add to your overall tax burden. Tax rates and structures vary widely between states.

These are some key points to remember:

• Some states have no income tax.
• Other states have flat rates or progressive tax brackets.
• A few states have special provisions for real estate professionals.

Check your state’s treasury department website for specific rates and rules. Don’t forget to look into local taxes, which may apply in some municipalities.

Quarterly estimated tax payments are often required for both state and federal taxes. Mark your calendar for these due dates to avoid penalties.

Consider working with a tax professional familiar with real estate agent taxes in your area. They can help you comply with complex state and local tax laws.

Tax Deductions and Business Expenses to Consider

One of the easiest ways to lighten your tax load as a real estate agent is by making the most of your deductions and keeping a close eye on your business expenses. Knowing where your money is going and understanding the basics of tax laws can go a long way.

Maximizing Deductions on Business-Related Expenses

You can deduct a surprising number of business-related expenses from your taxable income. Common deductions include advertising costs, auto expenses, and office maintenance. You can use the standard mileage rate for vehicle expenses or track actual costs.

Home office expenses are deductible if you use a portion of your home exclusively for work. That can include a percentage of your mortgage or rent, utilities, and insurance. You can also deduct office or desk fees that your brokerage might charge you.

Business cards, marketing materials, and technology costs like smartphones and computers used in your practice are also deductible. Be sure to include professional fees for accountants or lawyers.

Keeping Accurate Records

Maintaining good records may not be the most exciting part of your job, but it’s one of the most important. If you want to claim deductions and stay prepared in case of an audit, staying organized is key.

Start by opening a separate bank account and credit card for business expenses. It’ll make your life much easier when it’s time to sort out items for your tax return. Hold on to your receipts and invoices—seven years is a good rule of thumb.

And why not make the process even simpler? Use accounting software or apps to keep track of your income and expenses and pull up reports when you need them.

Take some time to review your expenses regularly, too. Doing so can help you catch deductions you might’ve missed. It’ll also give you a clear picture of your business’s financial health so you can make smarter decisions moving forward.

Investing in Professional Development

Expenses related to continuing education and professional development are tax-deductible. That includes costs for license renewal, industry subscriptions, and fees for coaching sessions.

Attending seminars and workshops can improve your prospecting and negotiating skills and knowledge while providing tax benefits. Keep records of all registration fees, travel expenses, and materials purchased for these events.

Consider joining professional organizations related to real estate, such as the Certified Residential Specialist (CRS) and the Accredited Buyer’s Representative (ABR), which are certifications offered through the National Association of Realtors (NAR).

These certifications demonstrate expertise and commitment to professional growth in specific areas of real estate, helping to increase your credibility with clients and marketability. Even better, membership dues are typically tax-deductible and can provide valuable networking opportunities and resources.

The post How much should I set aside for taxes as a real estate agent? appeared first on RealTrends Verified.

Fueled by his background in architecture and finance, he began buying, renovating, and renting these properties, earning the trust of the community by investing in the very homes he was selling. Today, his commitment to the neighborhood has earned him the nickname “Mr. East Nashville,” a title he’s as proud of as the hundreds of historic homes he’s helped preserve and reimagine.

RealTrends Verified spoke to Drimmer about his strategies for finding success with a small niche. Here are his tips:

1. Establish yourself as a local expert. Drimmer built his reputation by investing in the community in which he planned to work. “I started buying these properties and fixing them up. What I found is that I created this passive income source through investment properties,” he said. “Because of this, I didn’t have to rely on commissions so heavily starting out. I was very transparent about properties I was showing buyers and that authenticity helped people to trust me.” 

When choosing a geographic niche, get to know the properties in that niche so that you can speak to the history, layouts, renovations and more. “I’ve become known as “the guy” for East Nashville historic homes because I know so much about them. Now, I get a ton of calls from other real estate agents asking me what I’m working on and if I have any off-market listings.” And, says Drimmer, be prepared to say no to potential listings in geographic areas that you don’t specialize in.

2. Partner with reliable contractors. If historic homes are your chosen niche, educate buyers on the benefits and potential pitfalls of historic properties, including lead-based paint, asbestos, and outdated wiring. “Offer solutions by connecting buyers and sellers with reliable contractors and renovation resources.” Drimmer has relationships with many local contractors, plumbers, electricians and more who provide low prices to his clients because they know they can rely on Drimmer for work. 

3. Put your buyers and sellers first. “Never think about the commission you’re making on the property. Put your buyers and sellers’ interests first. Clients can sense that you’re pushing a property because you need the money and they will push back by going to another agent,” says Drimmer. Instead, he notes agents should choose a niche for the right reasons — because you’re passionate about something, like historic homes for me, or you love the communities you’re choosing to farm. “That’s how you build loyalty and people will keep coming back to you. They’ll buy 10 properties from you and tell 10 friends that you’re the agent to go to.”

4. Be visible and accessible. “I hear so many agents comment that the market is slow. But, this year, I’ve sold over 100 homes in a small geographic area that has about 2,000 homes,” he says. He recommends agents get out and host regular open houses, even for other agents’ listings, to meet potential clients and establish a presence in the neighborhood. Also, engage with the community both online and offline — become an active member of local groups, participate in charity events, and promote neighborhood businesses.

In addition, says Drimmer, “Get out in the community. You’re not going to be successful sitting home watching Netflix.”

Drimmer eats an average of 15 meals out at local restaurants.  “I engage in conversation with people everywhere I go. We don’t talk about how I’m a real estate agent. Instead, they get to know me in the area and eventually my profession comes out,” he says.

For Drimmer, success comes from his knowledge and passion for renovating historic homes in East Nashville and introducing others to the beauty of these homes. After all, says Drimmer, “Real estate is about more than buying and selling homes. It’s about creating connections, preserving community, and leaving a lasting legacy in the neighborhoods we love.”

Whether you’re guiding clients through the quirks of a historic property or solidifying your role as the face of your community, your success lies in embracing what makes you—and your niche—unique. Find your passion, own your story, and make your mark.”

The post How a hyperlocal focus and historic charm drives Robert Drimmer’s real estate success appeared first on RealTrends Verified.

In this week’s video from Altos Research:

• 0:00 Will 2025 finally be a normal housing market?
• 2:06 Inventory trends
• 4:55 New listings
• 8:28 Home sales in 2024
• 10:23 Home prices
• 12:41 Price reductions

The post Will 2025 finally be a normal housing market? | Weekly Altos Research Insights 12/9/24 appeared first on RealTrends Verified.

Like many agents, you may have spent last year retrenching, scaling back, working on systems and processes, and diving deeper into your database. Now, the action plan starts to take place to hit those annual goals.

For some agents, the goal may be to hire their first employee and get back some of their time. “Trading money for time,” or using your financial resources to essentially “buy” more free time by delegating tasks to others, is one of the first steps to scaling a business and prioritizing balance between your professional and personal lives.

How much is in your annual budget that you can allocate to this new hire? What is the return on investment that you are expecting — two or three times the cost? How many transactions would be required to get back to breakeven? 

Maybe you’re not looking to fill the time you’ve gained from your new hire. Maybe for you it really is all about getting the time back — not doing additional work. How much are you willing to pay to have that time to spend with family and friends, on wellness and self-care, on hobbies or other interests?

Many people spend their business-building years eating junk on the go, drinking too much, and sleeping too little. Maybe you need to trade money for time that would allow you to get a checkup, hit the gym, work with a nutritionist or begin therapy. Taking care of your business starts with taking care of yourself; maybe it’s time to make yourself a priority.

Consider a specialist vs. a generalist

While the old advice was to hire an administrative assistant or virtual assistant who can do many different tasks, consider whether you’d get more bang for your buck from a specialist. Maybe you need a full-time video editor, social media manager, transaction coordinator, buyer’s agent — the possibilities when trading money for time and expertise are virtually endless.

Consider professional vs. personal help

Maybe you feel like you’ve got your office life covered, but your home, which should be a haven, is falling apart. For you, trading money for time may be more about having a housekeeper, a pool cleaner, a landscaper, a personal chef or a service that handles your family’s laundry. 

How much time do you get back by outsourcing some of these activities? What is your hourly rate vs. the hourly rate of a competent service provider to take care of these tasks?

Your money-for-time checklist

Want to be sure you’re making a good trade? Here’s how to determine what to spend your money on when you’re buying back your time.

• Make a plan for the problem or need that is most pressing and most frequently top-of-mind
• Determine how much time you are currently spending on that problem or need
• Make a plan for what you will do daily with the time you are saving
• Determine whether you’re expecting a financial return on investment and determine how you will track it
• Remember to build in time and energy for getting your new assistant, freelancer or service provider up to speed so that you don’t get discouraged during the early stages of your planning.

Learning from the experiences of others

In his recent Teams Report, RealScout’s Andrew Flachner said that they had “found that the most common early hires were marketing, transaction management, and admin.” As you start to put together your plan, ask colleagues and mentors for guidance on roles that they have hired for. Different roles may result in different outcomes and different timeframes for searching and onboarding.

In a recent LinkedIn post, I posed the question, “As a team leader, what was the first role or position you hired for? Did you hire someone locally or choose a virtual assistant, and how did this decision impact your team’s growth?” 

Here are the responses:

Joey Bergandi: “First role was a VA! Focus on online presence first.“

Ed Kaminsky: “The first position as an agent I hired was a personal assistant to handle anything that was taking my time away from connecting with my clients. When scaling as a team leader, finding a great sales leader, team motivator was the first hire.“

Kenny Truong: “Hired a virtual assistant my second year in business!! Was a game changer to load her up with all the great marketing ideas and projects I learned from conferences.“

Dylan Nonoaka: “Transaction coordinator. Local licensed agent, so they could also be an assistant for licensed activities.“

Where to find the help you need

There are great freelancer platforms and virtual assistant companies out there, depending on your needs and your budget. From finance to bookkeeping to graphic design and editing, whether hiring a personal assistant or marketing coordinator, some of these placement companies even have areas of specialization built into their model, including specialists in the real estate industry. These include:

• Office Beacon: Offers services for listing management, transaction coordination, appointment booking and CRM updates
• MyOutDesk: Offers services for administrative tasks, inside sales and prospecting, real estate marketing, lead generation and follow-up, and transaction coordination
• Transactly: Provides industry-leading transaction services and tech-enabled transaction coordinators.

Another great resource comes from newer agents in your office or those who have seen production drop. They can be a very valuable resource for buyer showings, open houses and many other activities. 

Finally, don’t forget to equip your new hires with the tools they need to create their own leverage. For large teams or brokerages, or for teams that aspire to grow their brand, MAXA Designs is a great alternative to hiring a full-time graphic artist while still creating and maintaining a beautiful brand with an array of professional-level content and resources. It’s a really easy platform for agents to use or have your admin or VA do the work in the platform on the agents’ behalf. (Author’s note: This is a product that I have personally used and couldn’t live without.)

Whether you’re leveraging a tech option, an in-house staffer or an outsourced service provider, the answer to many of your frustrations and worries lies with giving up the DIY lifestyle and asking for the help you need. Trade your money for more time and see how it boosts your business in 2025.

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Troy Palmquist is a visionary in real estate and proptech, known for his innovative leadership and strategic insights. As the founder of HomeCode Advisors, he helps proptech companies and real estate teams navigate today’s market with cutting-edge solutions. Previously, Troy served as Director of Growth for eXp California and VP of Growth and Product Marketing for eXp Realty. He also founded boutique indie brokerages The Address and DOORA, both of which redefined client-centric service and agent empowerment. A contributing author and frequent speaker, Troy frequently shares his expertise on technology, growth, marketing and industry innovation. Email Troy at troy@homeadvisors.com.

This column does not necessarily reflect the opinion of HousingWire’s / RealTrends Verified’s editorial department and its owners. To contact the editor responsible for this piece: nate@hwmedia.com.

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