BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

BrokeragePodcasts

Fathom’s Josh Harley plans to dominate the national portal scene

Fathom has 400 brokers paying them for their technology and data. Now, they want to build an industry-friendly real estate portal.

Today’s RealTrending features an interview with Josh Harley, founder, chairman and CEO of Fathom Holdings. Harley opens up about the company’s plans to build an industry-friendly Zillow, “without saying their name,” going public, and how there’s room at the table for all real estate models.

Here is a small preview of today’s interview with Fathom Holdings’ Josh Harley. The transcript below has been lightly edited for length and clarity:

Tracey Velt: You mentioned that you are building a national real estate portal. Are you competing with Zillow?

Josh Harley: We want to service the whole industry. Fathom’s technology allows us to do more with less by automating many of the processes. It allows us to operate completely virtually, requires fewer personnel on staff. There are a lot of companies who need what we have to offer. In fact, we already have over 400 brokers paying us for our technology or data. We believe that we can help other brokerages reduce their costs and build more profitable business as well. 

As you indicated a longterm, we do plan to roll out a national search portal to generate leads for our agents in the markets that Fathom services, but also to generate leads for other agents in the markets that we’re not in yet. So we’re using our data from LiveBy to compete against those companies that, let’s be honest, have a long-term goal to put us out of business. If you’re going to buy leads, buy them from a company who wants to help you stay relevant and not see your demise. 

RealTrending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch. 

Most Popular Articles

Goldman Sachs: Home prices will rise another 16% in 2022

Home prices may not have reached their peak yet. Not even close. Goldman Sachs economists predict that they’ll rise another 16% by the end of 2022.

Oct 13, 2021 By

Latest Articles

Millennials struggle to compete with boomers for homes

Young people make up a smaller share of recent homebuyers than in previous years, most likely due to the increased market activity of baby boomers, a new Zillow housing market study found.

Oct 15, 2021 By