BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

Elm Street Technology Announces Acquisition of Agentjet, Inc.

Latest Acquisition Is the Fourth in the Company’s Two-Year History and Will Provide an Online Lead Generation Compliment to the Firm’s Highly Successful Elevate Technology Platform

Elm Street Technology (EST) announced the acquisition of Agentjet, Inc., a digital marketing, lead generation and technology provider for top producing agents and teams.  Today’s announcement marks the fourth transaction in the company’s two-year history and provides a scalable lead generation compliment to the company’s Elevate productivity suite of technology and client servicing platforms.

This acquisition is just the latest in a series of strategic moves EST has made to create a portfolio of products and services that, when integrated, create a technology solution that will provide everything from lead generation to client retention services for agents, teams, brokers and more.  Previously, the company acquired Listingbook, a collaboration and client servicing platform, RLS 2000 a real estate-focused social media marketing service provider and Consolidated Knowledge, a premiere creator of real estate technology and MLS data management solutions.

“Agentjet has been providing real estate professionals with a proprietary and highly proven digital marketing program that delivers high-quality leads and clients to their real estate customers” said Prem Luthra, Elm Street Technology’s President and CEO.  “We’re looking forward to offering this service to the tens of thousands of Elevate customers nationwide.”

“Our Ann Arbor, MI based Real Estate Technology team is excited to join the portfolio of Elm Street Technology companies, which is led by an incredibly experienced and respected leadership team,” said Eric Pointer, Co-Founder and COO of Agentjet, Inc. “As a veteran REALTOR® myself, I can tell you that the vendor landscape in the real estate vertical is incredibly fragmented and inefficient. Real estate professionals and brokerages, large and small, find it extremely difficult to vet technology and tools and often just end up wasting time, energy and resources. Elm Street Technology is devoted to developing or acquiring all the best-in-class technology, services and products and placing them under one roof, thereby reducing the burden and increasing the efficiency of the selection process.”

“We’re excited to include Agentjet’s solutions in our growing portfolio of integrated technology and service offerings for real estate professionals,” said Randall Kaplan, Chairman of EST.  “Our vision to create a single platform for our customers to accomplish everything from lead generation to client retention has made great progress over the past twenty-four months and we’re looking forward to adding more companies and products in the coming months.”

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