BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Creating Clarity With Your Company Playbook

Creating Clarity With Your Company Playbook

Lessons learned from Organizational Expert Patrick Lencioni.

As we head towards 2020, your entire team must understand and fully buy into your organizational purpose, values, goals, and the shared roadmap for success. A Company Playbook can ensure company-wide clarity and alignment and will pave the way for scalable growth.

In his book, The Advantage, Patrick Lencioni insists that leaders answer these six questions in their Company Playbook:

  1. Why do we exist?
  2. How do we behave?
  3. What do we do?
  4. How will we succeed?
  5. What is most important —right now?
  6. Who must do what?

The answers should be concise, actionable, and reviewed regularly. The Playbook should be used for all decision-making, company communications, and strategic planning. It’s your go-to roadmap for developing and maintaining a thriving company culture equipped for success.

Once you have your Company Playbook, consider creating a complementary Operations Playbook, which outlines how you function internally and how you deliver your products or services. Likewise, a Sales Playbook includes your elevator pitch, customer profiles, and messaging pillars.

Your Company Playbook should become a core part of your company DNA, referenced at all strategic planning meetings and retreats, updated regularly, and easily accessible to every member of your team.

Do you have a Company Playbook that will give you the clarity you need and help you succeed in 2020 and beyond?

Jill Beconis is a strategic coach and CEO strategist with Jill Belconis Enterprises Inc.

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