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RealTrending: eXp’s Glenn Sanford

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.


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Buyside Powering Nearly 40% of REAL Trends Top Ranked Brokerages

After achieving record growth in the first half of 2018, Buyside has inked partnerships with nearly 40% of the REAL Trends Top 50 ranked brokerage firms. A pioneer in leveraging buyer data, Buyside represents a powerful new way for large brokerages to capture seller leads, win listings, and close more transaction sides in-house.

With Buyside clients experiencing on average a 42X return on investment, REAL Trends released a Case Study today taking an in-depth look at the opportunity large brokerages have by leveraging one of their greatest untapped assets: data.


“Leading brokerage firms know that they must enhance their ability to capture and manage data better than ever before. That’s why it’s encouraging to see the growth of Buyside. That’s a testament to how important the trend toward data analysis is to the industry.” —Steve Murray, president of REAL Trends.

Top brokerage firms including Ebby Halliday Realtors, Berkshire Hathaway HomeServices California Properties, PARKS Realty, JP & Associates Realtors and many more are among those embracing this trend, having signed with Buyside this year.

“We’re thrilled to be partnering some of the most productive, innovative brokerage firms in the country,” said Alissa Harper, VP of Growth at Buyside. “In a sea of new tools and shiny objects, brokerage leaders must carefully invest their time and resources in solutions that deliver real ROI.”

After a record-breaking first half of 2018, with over 200 percent year-over-year revenue growth, Buyside is doubling down on resources to drive continued customer success across its growing user base of over 100,000 agents at nearly 75 large brokerage firms, 94 percent of whom rank on the REAL Trends 500.

About Buyside:

Buyside is a data analytics and marketing company on a mission to help real estate brokers profit from their largest untapped asset: data. Buyside aggregates the activity your buyers generate online, using it to power actionable insights and intelligent marketing tools that help brokers: capture seller leads, win more listings and close more transaction sides in-house!

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