BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Agent

Building a team with diverse talents

Sara Golan's diverse clients benefit from her 10-person team's differing skill sets.

Sara Golan knows that it takes a diverse set of talents to build a successful real estate team. “You can’t just gravitate towards top producers without taking other skills and personalities into account,” says Golan, associate broker and managing director for Nest Seekers Brooklyn, a New York boutique firm. “You need people who can support and manage those top producers as well.”

A 22-year industry veteran, Golan leads a 10-person team that includes two administrators. “We don’t have a team name, because we are more of a collaboration than a typical leader-agents structure,” she says. “Having a team with different backgrounds really helps us connect with the diverse clients in our market.”

Sara-Golan-Team-11-06-21-Jonathan-Grassi-0465
Sara Golan Team

A majority of Golan’s real estate “partners” are women who bring a variety of skills and experiences to their roles. “We are building together, sharing our business, growing and learning from each other. That is our strength.”

Golan says she recruits both experienced agents and relative newcomers who bring fresh energy to her team. With newer agents, she looks for confidence and self-motivation, along with a willingness to learn about real estate. “I like to start from scratch and train agents to really work together, when going into a new territory or farming a neighborhood.”

More experienced agents value working alongside partners who know every step of a transaction, and can help them build their networks, she says. “Certainly, the relationships we cultivate are the most important thing for our business.”

Last December, Golan recruited a new agent from an Instagram post who had sold real estate as a sideline in the past. After learning the processes at Nest Seekers Brooklyn, she booked her own clients, did her own showings and found tenants for several units in a rental building. “She is on a fast track to success in less than a year,” Golan says.

Looking ahead, Golan is planning to enter new markets and grow her team to 20 by the end of 2022. “As we help our partners establish their businesses by providing one-on-one training, the right tools and financial incentives, they can bring in junior agents and scale our business effectively.”

Most Popular Articles

Goldman Sachs: Home prices will rise another 16% in 2022

Home prices may not have reached their peak yet. Not even close. Goldman Sachs economists predict that they’ll rise another 16% by the end of 2022.

Oct 13, 2021 By

Latest Articles

Millennials struggle to compete with boomers for homes

Young people make up a smaller share of recent homebuyers than in previous years, most likely due to the increased market activity of baby boomers, a new Zillow housing market study found.

Oct 15, 2021 By