RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.


Build a real estate business, not a career

3 tips for finding success in real estate sales

It’s no secret that the real estate industry can be cutthroat. Often, it seems as if real estate is all about the competition and who can land the best clients as quickly as possible.

What if there was an easier way? That’s the question asked by Rudy Kusuma, founder and CEO of Your Home Sold Guaranteed Realty. Kusuma got his real estate license in 2007 and immediately started beating the pavement looking for clients — but he was coming up with a whole lot of dead ends.

Over time, Kusuma discovered a business model that worked. And in 2019, he founded his own real estate company. Here are Kusuma’s top tips to help real estate agents build a business model that thrives.

Use Reverse Prospecting

“I got my real estate license and immediately was told that the first thing real estate agents do is prospecting, either by cold-calling or door knocking,” Kusuma said. “But I was struggling with cold-calling. I thought maybe it was my voice, so I tried going door-to-door. The only difference was that people were mad at me face-to-face.”

Kusuma quickly realized he needed a different method — something that allowed him to squeeze as many results as possible out of his time by attracting clients who were ready to buy and sell.

That’s where reverse prospecting comes in. Put simply, reverse prospecting attracts clients to you instead of you going out looking for them. It’s a painless way to get more business for your real estate company. And when done right, it can help your business grow by leaps and bounds: “By the end of my first month doing this, I had picked up more than fifteen clients.”

The idea is that you set up a lead generation practice where home buyers and sellers come to you.

Find a brokerage that allows you to focus on selling

One big piece of the puzzle to Kusuma’s success: He ensures his agents can focus on their job, without any extraneous to-do’s thrown in. Real estate agents who run single-person ventures are often expected to handle everything from lead generation to marketing to showing homes. Kusama says that this isn’t realistic. And it’s not the right formula to create a successful, thriving real estate business that will continue to grow long term.

“We don’t expect our agents to prospect, work on marketing, or [do] anything other than working with clients to buy and sell their homes to their satisfaction.”

Finding a broker who allows you to focus 100% of your energy on working with clients will help your business thrive — and will attract more clients your way.

Focus on Continued Professional Development

Make it a priority to learn and grow.

“Your business is designed for other people and you’re a channel of that,” he said. “The more you add value for people, the more money you’ll make. But it’s hard to add value when you’re stretched thin,” he says. That’s why agents should take advantage of the training opportunities offered by their brokers and outside vendors.

Kusuma says the real estate industry is broken on many levels. But he also thinks there’s a solution. Good agents don’t have to go through burnout. By focusing on real estate as a business and not just a career, Kusama says it’s easy to build a real estate business that will stand the test of time.

Most Popular Articles

Housing inventory has never been lower

Housing inventory in America is at a crisis level. The number of active listings hit an all-time low last week, according to a report from Redfin.

Dec 02, 2021 By

Latest Articles

Zillow: Over half of our iBuying inventory is on the move

Zillow said Thursday that more than 50% of its remaining iBuying inventory “has sold, is under contract to sell or has reached agreement on disposition terms.”

Dec 03, 2021 By