BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

BrokerageIndustry ContributorsNewsletter

What Should Real Estate Brokers Focus on This Year?

If we’ve said it once, we’ve said it a million times, your core priorities should be all about relationships.

Remember what got you through 2020? If you’re like most brokers we’ve spoken to, it’s two things. First, they found ways to get closer to family, friends, agents, and staff. Second, they preserved their balance sheet, got rid of spending that did not directly relate to core priorities and continued to invest in the ability to do business online, virtually.

Work with your agents and staff to find creative ways to create inventory. Knock.com is leading the way with creative ways to bridge the inventory freeze, and other financial institutions are starting to follow. There are other creative financial institutions working with brokerage firms to “bridge the gap” between frozen sellers with little inventory to choose from in this market. This is just one solution we’ve been following.

Remember to emphasize horizontal communication between your agents and staff to share ideas and successes of finding and bringing forth inventory. The power of the intelligence of the group is larger than any one individual.

RealTrends has featured a couple articles on finding inventory. One is from Larry Kendall of Ninja Selling. Another is from Luke Babich of Clever Real Estate on seeking out unique homes for inventory.

Steve Murray is a senior advisor for HW Media.

Most Popular Articles

REX undergoes second round of layoffs

REX Homes, the discount brokerage behind an anti-trust lawsuit against Zillow and the NAR, announced its second round of layoffs late last week.

Oct 11, 2021 By

Latest Articles

Millennials struggle to compete with boomers for homes

Young people make up a smaller share of recent homebuyers than in previous years, most likely due to the increased market activity of baby boomers, a new Zillow housing market study found.

Oct 15, 2021 By