2021 Agent Rankings Now Live!

RealTrends + Tom Ferry announce the 16th annual The Thousand list of America’s top 1,000 real estate sales professionals and teams.

Market Leaders

Ranking the top residential real estate firms in over 160 different metropolitan markets.

Florida Realtors® leaders advocate for affordable housing

It sounds simple: housing trust funds should be used for affordable housing. Florida Realtors wants a constitutional amendment securing this.

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REAL Trends Book Spotlight : Why We Love Frenemies

Featured Book: Frenemies

My new favorite by Ken Auletta covers the messy evolving world of ad agencies, media agencies, the online giants and everything in-between. He tells the story of what’s going on in the $1.5 to $2.0 trillion advertising and marketing world.  Bottom line, it’s hugely informative and entertaining.

frenemiesIt’s also scary.

He tells the story of a media advisory firm, for example, that has assembled what is essentially a huge spreadsheet.  With 200 million rows (that’s us people) and over 40,000 columns (these are facts about us) that they’ve assembled so they can target us with ads for their clients.

This firm says that ‘no names’ are attached to these rows.  Well, except they have a separate database where the names are kept, and ‘they promise’ never to use the names along with the other data.  This isn’t Facebook or Google, and according to the author, there are dozens of companies with such databases.

If you want to understand what is going on the media and ad world – this is the book to get and read.

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2021 Market Leaders: Compass, flat-fee brokers make noise

RealTrends Market Leaders ranks the top residential real estate firms in over 160 different metropolitan areas based on 2021 RealTrends 500 brokerage rankings.

Jul 22, 2021 By

Latest Articles

Michael Altneu named Coldwell Banker VP of luxury program

In his new position, Altneu is responsible for assisting a network of real estate agents across 2,900 offices and 40 countries and territories. Altneu said he looks forward to the challenge. 

Jul 28, 2021 By