BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

REAL Trends Book Spotlight : Why We Love Frenemies

Featured Book: Frenemies

My new favorite by Ken Auletta covers the messy evolving world of ad agencies, media agencies, the online giants and everything in-between. He tells the story of what’s going on in the $1.5 to $2.0 trillion advertising and marketing world.  Bottom line, it’s hugely informative and entertaining.

frenemiesIt’s also scary.

He tells the story of a media advisory firm, for example, that has assembled what is essentially a huge spreadsheet.  With 200 million rows (that’s us people) and over 40,000 columns (these are facts about us) that they’ve assembled so they can target us with ads for their clients.

This firm says that ‘no names’ are attached to these rows.  Well, except they have a separate database where the names are kept, and ‘they promise’ never to use the names along with the other data.  This isn’t Facebook or Google, and according to the author, there are dozens of companies with such databases.

If you want to understand what is going on the media and ad world – this is the book to get and read.

Most Popular Articles

Climate migration driving more buyers to Burlington, VT

An influx of buyers from California, Colorado, Florida and the tristate area are looking to buy in Burlington, Vermont. There’s just one problem: there’s hardly any inventory.

Oct 23, 2021 By

Latest Articles

Bidding wars are starting to cool off

For the fifth consecutive month the number of bidding wars on home sales declined, down to 58.9%, according to a new report from brokerage Redfin.

Oct 25, 2021 By