2021 Agent Rankings Now Live!

RealTrends + Tom Ferry announce the 16th annual The Thousand list of America’s top 1,000 real estate sales professionals and teams.

Market Leaders

Ranking the top residential real estate firms in over 160 different metropolitan markets.

Florida Realtors® leaders advocate for affordable housing

It sounds simple: housing trust funds should be used for affordable housing. Florida Realtors wants a constitutional amendment securing this.

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Book Review – Frenemies

Keep your friends close and your enemies closer, right? Frenemies delves into the issue targeting consumers using big data.

You’ll want to pick up a copy of the highly entertaining book, Frenemies, by Ken Auletta, who delves into the world of marketing, advertising and the people and businesses in that arena. It’s a fascinating book. Among the significant issues discussed is the incredible growth in data-driven firms and how they’re already using this data to target (in mostly positive ways) consumers and their buying habits. We highly recommend this to leaders in residential brokerage firms.

 

(Frenemies by Ken Auletta)

 

 

At the same time, we recall a book we recommended more than a dozen years ago, “Money Ball,” by Michael Lewis. In it, he talked about the use of modern data analysis to build a better baseball team and how Billy Beane and Paul DePodesta built an incredible baseball team around those data tools. What one has to note is that today, virtually every professional sports team, as well as many collegiate teams, now use data in powerful ways to better predict the performance of athletes.

It’s time for the residential brokerage industry to join the modern age and build data systems that are established on strong data sets and the tools to make use of these data sets.

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2021 Market Leaders: Compass, flat-fee brokers make noise

RealTrends Market Leaders ranks the top residential real estate firms in over 160 different metropolitan areas based on 2021 RealTrends 500 brokerage rankings.

Jul 22, 2021 By