{"id":982,"date":"2019-03-15T18:16:00","date_gmt":"2019-03-15T18:16:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2019\/03\/15\/how-a-new-team-got-up-and-running-with-realtor-com-leads\/"},"modified":"2025-03-13T02:12:53","modified_gmt":"2025-03-13T02:12:53","slug":"how-a-new-team-got-up-and-running-with-realtor-com-leads","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2019\/03\/15\/how-a-new-team-got-up-and-running-with-realtor-com-leads\/","title":{"rendered":"How a New Team Got Up and Running With Realtor.com Leads"},"content":{"rendered":"

SPONSORED CONTENT<\/p>\n

<\/p>\n

Suneet Agarwal<\/a> will be the first to tell you that when he began working as a real estate professional several years ago, finding the right mix of culture and technology at the brokerages he worked for was a matter of trial and error.<\/p>\n

\"\"He tried working with several organizations, he recalls, \u201cthe big names, the smaller names\u2014and it was never really that great of a fit, whether it be culture or splits or just being welcoming to team environments and new technology.\u201d<\/p>\n

But when he met the team behind BigBlock Realty<\/a> in San Diego, that changed. \u201cWe became good friends, we started talking, and then they wanted growth,\u201d he said. \u201cSo we decided, together, to open BigBlock in Sacramento.\u201d<\/p>\n

To get his team, the Best Sacramento Homes Group at BigBlock, up and running, he began working with online lead programs. That effort also required some trial and error. Some of the programs generated leads from people who had recently done a Google search on a home, but they were still years away from buying or selling.<\/p>\n

\u201cThe amount of nurturing that takes,\u201d said Agarwal, could be a bit \u201clabor-intensive for a bunch of agents who are wanting to make money now.\u201d<\/p>\n

\n

\u201cOne of the main benefits of Realtor.com is the leads are closer to the bottom of the buying funnel,\u201d said Agarwal. \u201cAn agent can start today and have an escrow within two weeks.\u201d<\/p>\n<\/blockquote>\n

That incentive is big for Agarwal\u2019s youthful team; about 30 percent are new to the industry.<\/p>\n

\u201cWe have these agents who are making the best money they’ve ever made in their lives. I have several [who are] newly licensed\u2014six, seven months or less\u2014and newly on the team \u2026 and these guys are solely like three, four houses a month, all from Realtor.com.\u201d<\/p>\n

Having a strategy for handling the leads has been important.<\/p>\n

He uses an automated system to ensure that contact is made regardless. But it\u2019s also paramount to have an inside\/outside sales agent (he doesn\u2019t differentiate between the two) reaching out \u201cas fast as humanly possible,\u201d he says.<\/p>\n

\u201cWithout them, I don\u2019t sleep at night,\u201d he says.<\/p>\n

It\u2019s also important to \u201cknow your scripts,\u201d he advises.<\/p>\n

\n

\u201cWe practice scripts once a week in a role-play setting because the agents that embrace the scripts the fastest do the best.\u201d<\/p>\n<\/blockquote>\n

It\u2019s been an effective system for Agarwal\u2019s team; he estimates that 60 percent of sales in the pipeline are from online leads. Realtor.com has become so important to his team\u2019s growth that he mentions it when recruiting new agents. \u201cI found that 90 percent of the agents that join my team are doing it for our leads. Do these agents necessarily know the quality of a Realtor.com lead? Not until I tell them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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