{"id":980,"date":"2019-03-15T21:52:00","date_gmt":"2019-03-15T21:52:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2019\/03\/15\/tech-roundup-bntouch-improvements-smart-speakers-marketing-tools-and-bhhs-adopts-agent-icon\/"},"modified":"2025-03-13T02:12:51","modified_gmt":"2025-03-13T02:12:51","slug":"tech-roundup-bntouch-improvements-smart-speakers-marketing-tools-and-bhhs-adopts-agent-icon","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2019\/03\/15\/tech-roundup-bntouch-improvements-smart-speakers-marketing-tools-and-bhhs-adopts-agent-icon\/","title":{"rendered":"Tech Roundup: BNTouch Improvements, Smart Speakers, Marketing Tools and BHHS Adopts Agent Icon"},"content":{"rendered":"<h1>Tech Roundup: Tools, Platforms, and Trends all focused on Technology<\/h1>\n<h3>BNTouch Announces Improvements to Platform<\/h3>\n<p>Web-based CRM platform provider&nbsp;<a href=\"http:\/\/www.bntouch.com\">BNTouch <\/a>Inc. announced it has expanded its platform with a new module that allows mortgage brokers to record and send video messages to their prospective and current borrowers. Users<br \/> can record individual messages directly from the BNTouch platform, enabling a lender to share<br \/> news with each of their borrowers, or upload pre-recorded video to send updates to a pool of agent<br \/> partners. BNTouch\u2019s customer-centric UI ensures that all its customers can use the new module.<br \/> \u201cFor more than 15 years, BNTouch has helped our clients stand out from their competitors, by simplifying<br \/> horizontal industry marketing best practices into a purpose-built mortgage solution,\u201d said Aidan Paringer,<br \/> Director of Marketing at BNTouch. \u201cThe approach has been incredibly successful; we\u2019ve helped our<br \/> customers close more than $40 billion in loans.\u201d<br \/> The BNTouch platform has been constructed to empower mortgage lenders to increase their market share<br \/> by connecting with agents and borrowers in the venue of their choice. Originators can share information<br \/> via portals, email, text\/SMS, phone and video in order to provide both variety and a comprehensive<br \/> communications approach. Support for digital 1003 Applications and e-Signatures is also built into the<br \/> platform.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/w7QPuWccY_Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h3>Smart Speakers<\/h3>\n<p>Smart assistants are growing in popularity, with one in four American consumers using the technology. <a href=\"amazon-alexa-skills-are-changing-the-voice-of-real-estate-education\/\">Voicebot.AI<\/a> has publish an <a href=\"wp-content\/uploads\/2019\/03\/smart_speaker_consumer_adoption_report_2019.pdf\">adoption report<\/a>, examining the evolution of the market and where it will go from here. &#8220;Questions, music, and weather still reign supreme,&#8221; write the authors of the report. The report noted that it has been assumed that smart speaker adoption was being driven by smart home aficionados. &#8220;It may be that the large audience of smart speaker owners is now the key catalyst for further smart home adoption.&#8221;With smart homes becoming more important to homebuyers, real estate professionals will want to stay current on this consumer trend, if only to know how to turn off the lights with a smooth request to Alexa.<\/p>\n<h3>BHHS Fox &amp; Roach Agents to Begin Using Agent Icon<\/h3>\n<p><a href=\"https:\/\/www.foxroach.com\/\">Berkshire Hathaway HomeServices Fox &amp; Roach, REALTORS\u00ae<\/a> announced that they are now providing a suite of tools offered by Agent Icon to all of their agents starting immediately. The tools include daily social media images, articles, training and an instant imaging system for social media.<\/p>\n<p>Social media has become a primary source for Realtors\u00ae to promote themselves, find new buyers and sellers and provide valuable information in the communities they serve. Real estate professionals often struggle with creating content to post and share. Agent Icon will be sending them the content they need on a daily basis to ensure that they are viewed as icons in their marketplaces.<\/p>\n<blockquote>\n<p>&#8220;We always want to support our agents by providing them the tools they need to be successful. Social media is a great way for our agents to stay in touch with their clients and find new ones. Agent Icon&#8217;s products make it easy for our agents to do that and we are thrilled to be able to offer their products to them,&#8221;<\/p>\n<p>says Larry Flick, V, Chief Executive Officer, Berkshire Hathaway HomeServices Fox &amp; Roach.<\/p>\n<\/blockquote>\n<p>&#8220;Fox and Roach is known throughout the industry for the innovation and technology they provide their agents. We are excited that they have chosen to provide our social media tools to their agents,&#8221; says Gregory Robbins, Chief Marketing Officer for Agent Icon.<\/p>\n<h3>New Tool Eases Navigation of Marketing Materials<\/h3>\n<p>Radical Galaxy Studio, a real estate technology firm, announced the release of \u201cGround Control,\u201d a cutting-edge content management system intended to dramatically improve the real estate sales center experience.<\/p>\n<p>Ground Control gives brokers the ability to navigate seamlessly between all the marketing content while remotely controlling the display. The user will have the ability to manage floor plans, unit information, exterior and interior renderings, virtual reality tours, drone photography, maps, videos and more from one easy-to-use application. One of the main features of the app is the ability to remotely control the camera view during a virtual reality tour.<\/p>\n<p>\u201cWe are excited to announce the release of Ground Control,\u201d said Matthew Shaffer, Managing Partner at Radical Galaxy Studio. \u201cToday\u2019s consumer expects a seamless, content-rich presentation when visiting a sales or leasing center. We gathered and acted upon feedback from our clients and the real estate community to develop the new features and tools that became Ground Control.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech Roundup: Tools, Platforms, and Trends all focused on Technology BNTouch Announces Improvements to Platform Web-based CRM platform provider&nbsp;BNTouch Inc. announced it has expanded its platform with a new module that allows mortgage brokers to record and send video messages to their prospective and current borrowers. Users can record individual messages directly from the BNTouch [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tech Roundup: BNTouch Improvements, Smart Speakers, Marketing Tools and BHHS Adopts Agent Icon<\/title>\n<meta name=\"description\" content=\"Tech Roundup: BNTouch Improvements, Smart Speakers, Marketing Tools and BHHS Adopts Agent Icon. 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