{"id":62,"date":"2021-01-05T16:19:00","date_gmt":"2021-01-05T16:19:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/01\/05\/brokerage-valuations-boosting-your-firms-value\/"},"modified":"2025-03-13T01:58:25","modified_gmt":"2025-03-13T01:58:25","slug":"brokerage-valuations-boosting-your-firms-value","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/01\/05\/brokerage-valuations-boosting-your-firms-value\/","title":{"rendered":"Brokerage Valuations: Boosting Your Firm&#8217;s Value"},"content":{"rendered":"<p style=\"vertical-align: middle;\"><em><span style=\"font-size: 14px; color: #445b63;\">It\u2019s time to take a look at your profitability and make your firm more valuable. <\/span><\/em><\/p>\n<p><!--more--><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 14px; color: black;\">You don\u2019t have to be ready to sell your brokerage to take action on making your business more profitable. Boosting value typically means boosting profitability, and I don\u2019t know an owner out there who would object to being more profitable!<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 14px; color: black;\">There are many ways to boost value. For most firms, getting back to the basics by spending less can often bear fruit! The first thing we tell clients, regardless of their reason for improving their bottom line, is to carefully track where they are spending their money. This may require the time-consuming endeavor of sitting down with the controller and going line by line down the general ledger. It may seem tedious, but it\u2019s a highly worthwhile time investment. <\/span><\/p>\n<p style=\"vertical-align: middle;\"><strong><span style=\"font-size: 14px; color: #e80000;\">Optimize Spending<\/span><\/strong><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 14px; color: black;\">No matter how menial an expense may seem, every opportunity to cut or optimize spending can positively impact the bottom line. Make sure you aren\u2019t cutting something that would adversely impact the culture of the company, or an agent service for which you\u2019re not prepared to offer a meaningful alternative. When it comes to larger endeavors, such as closing offices and cutting staff, such actions need to be well thought out and executed.<\/span><\/p>\n<p style=\"vertical-align: middle;\"><strong><span style=\"font-size: 14px; color: #e80000;\">Top-Line Growth<\/span><\/strong><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 14px; color: black;\">Once firms do what they can with operating expenses, it\u2019s time to boost the bottom line via creative action on the top line. The most logical means of adding top-line growth is recruiting more agents. That\u2019s easier said<\/span> <span style=\"font-size: 14px; color: black;\">than done, right? Since recruiting productive agents is something all firms actively pursue, let\u2019s look at a potential value booster that not very many pursue\u2014fee increases.<\/span><span style=\"font-size: 14px; color: black;\">&nbsp;<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 14px; color: black;\">Not all firms may be in a position to increase fees, but many are, and should. Rather shockingly, we find that fee increases are rarely something brokers endeavor to undertake because there\u2019s risk when you mess with compensation plans. But, if it\u2019s done with intentionality, it can be well accepted.<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 14px; color: black;\">I\u2019m not going to give you a script on how to communicate fee increases to your agents, but I\u2019ll encourage you to make it more of an organizational mindset. Most people understand the increasing costs of running a business. <\/span><span style=\"font-size: 14px; color: black;\">Perhaps you write into your independent <\/span><span style=\"font-size: 14px; color: black;\">contractor agreements and corporate manual that you reserve the right to adjust fees periodically, which would go a long way in helping to alleviate any surprise when you pull the trigger.<\/span><span style=\"font-size: 14px; color: black;\">&nbsp;<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 14px; color: black;\">Keep in mind that fee increases don\u2019t need to be large to make a meaningful impact to your bottom line. Almost all of a fee increase would drop to the bottom line, which would increase your value by a factor of say three to four times every dollar dropped.<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 14px; color: black;\">These are just a couple of ideas on how to boost your firm\u2019s value. By spending time putting these ideas into practice, 2021<\/span><span style=\"font-size: 14px; color: black;\"> is <\/span><span style=\"font-size: 14px; color: black;\">bound to be your most profitable year yet!<\/span><span style=\"font-size: 14px; color: black;\">&nbsp;<\/span><\/p>\n<p style=\"vertical-align: middle;\"><em><span style=\"font-size: 14px; color: black;\">Scott Wright is a partner with REAL Trends <\/span><\/em><em><span style=\"font-size: 14px; color: black;\">Consulting. Reach him at 303-741-1000.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time to take a look at your profitability and make your firm more valuable.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[57],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brokerage Valuations: Boosting Your Firm&#039;s Value<\/title>\n<meta name=\"description\" content=\"Brokerage Valuations: Boosting Your Firm&#039;s Value\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2021\/01\/05\/brokerage-valuations-boosting-your-firms-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brokerage Valuations: Boosting Your Firm&#039;s Value\" \/>\n<meta property=\"og:description\" content=\"Brokerage Valuations: Boosting Your Firm&#039;s Value\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2021\/01\/05\/brokerage-valuations-boosting-your-firms-value\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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