{"id":545,"date":"2019-12-19T21:24:00","date_gmt":"2019-12-19T21:24:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2019\/12\/19\/3-types-of-keywords-every-real-estate-professional-should-target\/"},"modified":"2025-03-13T02:04:58","modified_gmt":"2025-03-13T02:04:58","slug":"3-types-of-keywords-every-real-estate-professional-should-target","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2019\/12\/19\/3-types-of-keywords-every-real-estate-professional-should-target\/","title":{"rendered":"3 Types of Keywords Every Real Estate Professional Should Target (And 3 They Shouldn’t)"},"content":{"rendered":"

3 Types of Keywords Every Real Estate Professional Should Target (And 3 They Shouldn’t)<\/h2>\n

Real estate is a highly-competitive market. As such, a solid understanding of search engine optimization is essential. A cornerstone of that understanding is keywords. Nail that down, and everything else should follow naturally. <\/span><\/i><\/h6>\n

Do you have a solid understanding of search engine optimization? <\/span><\/p>\n

<\/p>\n

If your answer was anything other than \u201cyes,\u2019\u201d then I have some bad news for you. You are very likely behind your competition in that regard. Knowledge of SEO \u2014 of how to optimize your website for both search and usability – is at the core of being a successful realtor in 2019.<\/span><\/p>\n

The good news is that you\u2019ve already got the expertise necessary for the most important part of SEO – keywords. As a realtor, you\u2019re no stranger to trawling through search engines and directories for the perfect listing, or to writing a good listing yourself. Those skills are directly applicable to search engine marketing.<\/span><\/p>\n

That said, there are a few things you should keep in mind where keywords are concerned – here are a few you should target, and a few you should stay away from. <\/span><\/p>\n

Local and Hyperlocal<\/span><\/h4>\n

As a realtor, you generally want your keywords to be as specific as possible. You want to connect your services not just with a specific city, but specific <\/span>neighborhoods <\/span><\/i><\/a>in that city. For instance, rather than targeting \u201chouses for sale in Orlando,\u201d or \u201cbuy a house in Orlando\u201d you could consider targeting \u201chouses for sale in Rose Isle Orlando\u201d or \u201cbuy a house in Rowena Gardens Orlando.\u201d<\/span><\/p>\n

Focus on markets and neighborhoods in which you have some level of expertise. These could be places where you\u2019ve sold properties in the past, or that you know a great deal about through colleagues. By doing this, you\u2019ll not only attract more people with purchase intent, but you\u2019ll also bring in clients who are interested in your <\/span>specific <\/span><\/i>markets.<\/span><\/p>\n

In the same vein as the above, you\u2019ll want to avoid anything that\u2019s too generic or casts too wide a net. Again, if you\u2019re planning to target keywords like \u2018real estate\u2019 or \u2018realtor,\u2019 add <\/span>qualifiers. <\/span><\/i> <\/span>Northeast Orlando real estate agency<\/span><\/i> rather than simply <\/span>real estate agency<\/span><\/i> or <\/span>Florida real estate agency.<\/span><\/i><\/p>\n

That actually leads in nicely to our next point. <\/span><\/p>\n

Long-Tail<\/span><\/h4>\n

Google wants to be all about context and intent. It hasn\u2019t been shy nor secretive about that fact. Every algorithm update over the past several years has been made to help its search engine return results based not just on what a user typed, but <\/span>what they<\/span><\/i> want to find.<\/span><\/i><\/p>\n

That\u2019s something you need to consider with your SEO efforts as well. And it\u2019s also why short-tail keywords – single words, basically – aren\u2019t necessarily worth your time. Not only are they competitive enough that you probably won\u2019t rank for them, but they also <\/span>lack context.<\/span><\/i><\/p>\n

Focus on long-tail keywords. On what your audience <\/span>is looking for<\/span><\/i>. For example\u2026<\/span><\/p>\n