{"id":4751,"date":"2024-11-26T18:35:57","date_gmt":"2024-11-26T18:35:57","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2024\/11\/26\/real-estate-tech-profile-growing-a-business-with-scout\/"},"modified":"2025-03-14T14:34:55","modified_gmt":"2025-03-14T14:34:55","slug":"real-estate-tech-profile-growing-a-business-with-scout","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2024\/11\/26\/real-estate-tech-profile-growing-a-business-with-scout\/","title":{"rendered":"Real estate tech profile: Growing a business with Scout"},"content":{"rendered":"\n

Becoming the mayor of your geo-farming neighborhood has, for a long time, been conducted in very much the same way \u2014 with door-knocking, direct mail and luck. Technology has started making inroads to opening conversations, but there was still a gap filled mostly with just-listed and just-sold postcards.<\/p>\n\n\n\n

Truly being able to reach the consumer wherever they are is the goal, and being able to proactively go out and help a buyer find a home that\u2019s not yet for sale is a game-changing differentiator.<\/p>\n\n\n\n

This is why Scout is a great product. It allows me to use data to go in and identify the neighborhood and home type that my buyer client is looking for and gives me the opportunity to reach these homeowners with something more than a letter or a knock on the door.<\/p>\n\n\n\n

One of the hardest things to do as a real estate agent is to market yourself effectively. With direct mail, it\u2019s about getting past the trashcan. With door knocking, it\u2019s about safety, getting an answer and not ending up with our flyers and business cards blowing away on the next gust of wind.<\/p>\n\n\n\n

By layering systems and processes with technology like Scout\u2019s, you can build a robust system for prospecting. What Scout does amazingly well and, I think, better than others in its space, is share contact information so that you can reach out to specific homeowners. <\/p>\n\n\n\n

Say you want to invite someone to a Cars and Coffee event. Scout can provide data on the types of cars in a given neighborhood. If you want to host a pet-focused event, Scout allows you to invite all the neighbors with dogs.<\/p>\n\n\n\n

Scout has the data you need to create opportunities and connect with homeowners in ways that are fun, original and unexpected. This is anything but the same-old, same-old. It feels brand-new, in contrast to most of the marketing technology tools out there.<\/p>\n\n\n\n

Learn more about Scout:<\/h3>\n\n\n\n
\"Scout<\/figure>\n\n\n\n

Company name:<\/strong> <\/a>Scout<\/a><\/p>\n\n\n\n

Year founded: <\/strong>2019. Launched summer 2022<\/p>\n\n\n\n

Founder & CEO:<\/strong> Drew Fabrikan<\/a>t<\/a><\/p>\n\n\n\n

Company mission: <\/strong>Empowering real estate teams and proptech companies to build connections and drive growth with innovative, all-in-one lead generation and outreach tools.<\/p>\n\n\n\n

Core values: <\/strong>At Scout, our core values shape everything we do:<\/p>\n\n\n\n

    \n
  1. Innovation: We are committed to creating forward-thinking solutions that empower our clients to succeed in real estate.<\/li>\n\n\n\n
  2. Efficiency: We prioritize time-saving tools and streamlined processes, helping users focus on meaningful client relationships.<\/li>\n\n\n\n
  3. Connection: Building strong, lasting relationships with clients is at the heart of everything we do.<\/li>\n\n\n\n
  4. Transparency: We believe in honest communication and clear, accessible data for all our users.<\/li>\n\n\n\n
  5. Empowerment: We equip real estate teams with the resources to achieve their goals and grow confidently in their market.<\/li>\n<\/ol>\n\n\n\n

    What it is: \u201c<\/strong>Scout is a platform designed to support real estate teams and proptech companies by streamlining and automating their outreach efforts. It combines essential tools like list-building, data enrichment, personalized messaging and marketing automation into one solution. <\/p>\n\n\n\n

    \u201cBy simplifying these tasks, Scout enables teams to save time and focus on building stronger relationships with clients, ultimately making their lead-generation process more efficient and impactful.\u201d<\/p>\n\n\n\n

    Who it\u2019s for: <\/strong>Solo agents, teams, brokerages, lenders, enterprise-level organizations<\/p>\n\n\n\n

    Purpose: <\/strong>Lead generation, lead conversion, workflow automation, client communication, marketing and branding<\/p>\n\n\n\n

    Problem(s) it solves:<\/strong> \u201cScout was created to solve the problem of real estate agents being overwhelmed by operational tasks like managing client databases, sending marketing emails, and tracking leads. These repetitive duties leave little time for what agents do best \u2014 building client relationships and growing their businesses. <\/p>\n\n\n\n

    The company founders saw the need for an intuitive, low-maintenance platform that would handle these processes autonomously. Scout integrates seamlessly with existing tools, requires minimal setup, and offers automated lead generation and marketing. This allows agents to focus on their clients, rather than on tech complexities, ultimately freeing up time and maximizing their productivity.\u201d<\/p>\n\n\n\n

    What it costs:<\/strong> Scout offers a variety of pricing options including subscription-based and pay-per-use. A free trial is available<\/p>\n\n\n\n

    Training and onboarding?<\/strong> Yes<\/p>\n\n\n\n

    Key differentiators:<\/strong> \u201cWhat sets Scout apart is its ability to ensure emails hit the primary inbox, maximizing open rates and engagement \u2014 a critical advantage for real estate teams. Built specifically for the real estate and mortgage industries, Scout combines list building, lead generation, and email automation into one streamlined platform. <\/p>\n\n\n\n

    This all-in-one solution allows real estate teams to easily generate targeted leads, build organized client lists, and automate follow-up, keeping their outreach consistent and effective. With Scout, teams can focus more on closing deals and less on managing scattered tools and low email deliverability.\u201d<\/p>\n\n\n\n

    Awards: <\/strong>Winner of 2023 T3 Sixty Pitch Battle Competition at Tech Summit<\/p>\n\n\n\n

    Trend watch:<\/strong> \u201cOne emerging trend in real estate tech is AI-driven lead generation and customer engagement, which helps agents focus on serious leads and automate outreach. This shift can transform productivity by saving time on manual tasks and enhancing client targeting.<\/p>\n\n\n\n

    \u201cTechnology in real estate is evolving to simplify workflows and provide insights. For example, CRM platforms that initially organized contacts now integrate AI to predict client needs and automate personalized follow-ups, offering greater value beyond their original function.\u201d<\/p>\n\n\n\n

    \/\/<\/p>\n\n\n

    \n
    \"Troy-Palmquist-Author-Image-1\"<\/figure><\/div>\n\n\n

    Troy Palmquist is a visionary in real estate and proptech, known for his innovative leadership and strategic insights. As the founder of HomeCode Advisors, he helps proptech companies and real estate teams navigate today\u2019s market with cutting-edge solutions. Previously, Troy served as Director of Growth for eXp California and VP of Growth and Product Marketing for eXp Realty. He also founded boutique indie brokerages The Address and DOORA, both of which redefined client-centric service and agent empowerment. A contributing author and\u00a0frequent speaker, Troy frequently shares his expertise on technology, growth, marketing and industry innovation. Email Troy at troy@homeadvisors.com<\/a>.<\/p>\n\n\n\n

    This column does not necessarily reflect the opinion of HousingWire\u2019s \/ RealTrends Verified’s editorial department and its owners.<\/em>
    To contact the editor responsible for this piece:\u00a0    nate@hwmedia.com<\/a>.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Becoming the mayor of your geo-farming neighborhood has, for a long time, been conducted in very much the same way \u2014 with door-knocking, direct mail and luck. Technology has started making inroads to opening conversations, but there was still a gap filled mostly with just-listed and just-sold postcards. Truly being able to reach the consumer […]<\/p>\n","protected":false},"author":39636,"featured_media":14251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3263],"tags":[],"coauthors":[3185],"class_list":["post-4751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-technology"],"acf":[],"yoast_head":"\nReal estate tech profile: Growing a business with Scout - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2024\/11\/26\/real-estate-tech-profile-growing-a-business-with-scout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real estate tech profile: Growing a business with Scout\" \/>\n<meta property=\"og:description\" content=\"This is why Scout is a great product. 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