{"id":4618,"date":"2023-08-09T18:58:59","date_gmt":"2023-08-09T18:58:59","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/"},"modified":"2025-03-13T02:52:39","modified_gmt":"2025-03-13T02:52:39","slug":"the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/","title":{"rendered":"The Real Brokerage posts $4M loss in Q2 as agent count swells"},"content":{"rendered":"\n<p>Fast-growing <strong>The Real Brokerage<\/strong> <a href=\"https:\/\/app.quotemedia.com\/data\/downloadFiling?webmasterId=90423&amp;ref=317672760&amp;type=HTML&amp;symbol=REAX&amp;cdn=c5f9ba7732ededd5c5401823769e24a6&amp;companyName=The+Real+Brokerage+Inc.&amp;formType=6-K&amp;formDescription=Report+of+foreign+private+issuer+pursuant+to+Rule+13a-16+or+15d-16+under+the+Securities+Exchange+Act+of+1934&amp;dateFiled=2023-08-09\" target=\"_blank\" rel=\"noreferrer noopener\">posted<\/a> a $3.97 million net loss during the second quarter of 2023, but revenues shot up from a year ago. <\/p>\n\n\n\n<p>\u201cDuring the second quarter, Real once again delivered best-in-class growth with our agents closing a record number of transactions,\u201d said&nbsp;<a href=\"https:\/\/www.realtrends.com\/blog\/articles\/reals-tamir-poleg-on-lessons-learned-scaling-rapidly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tamir Poleg<\/a>, the CEO of Real. He described the&nbsp;<a href=\"https:\/\/www.businesswire.com\/news\/home\/20230809053527\/en\/The-Real-Brokerage-Inc.-Announces-Second-Quarter-2023-Financial-Results\" target=\"_blank\" rel=\"noreferrer noopener\">second quarter<\/a> as an inflection point for Real,&nbsp;as the company achieved adjusted EBITDA profitability <a href=\"https:\/\/www.realtrends.com\/blog\/articles\/the-real-brokerage-is-pleased-with-its-growth-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">earlier<\/a> than anticipated.<\/p>\n\n\n\n<p>Poleg acknowledged the headwinds faced by the industry, telling analysts that elevated mortgage rates are stifling sales activity. Like <a href=\"https:\/\/www.housingwire.com\/articles\/pop-the-champagne-compass-hits-major-financial-milestone\/\" target=\"_blank\" rel=\"noreferrer noopener\">many other brokerages<\/a>, the firm is still in the red (it lost over $20 million last year). Its nearly $4 million loss in the second quarter was a big improvement from the first quarter&#8217;s $7.4 million loss, but only marginally better than its $4.2 million loss year over year. <\/p>\n\n\n\n<p>Real recorded $185.3 million in revenue in the second quarter, up 65% year over year. <\/p>\n\n\n\n<p>The company <a href=\"https:\/\/www.realtrends.com\/blog\/articles\/kofi-nartey-brings-his-team-to-the-real-brokerage\/\" target=\"_blank\" rel=\"noreferrer noopener\">added<\/a> nearly<a href=\"https:\/\/www.housingwire.com\/articles\/kofi-nartey-brings-his-team-to-the-real-brokerage\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 1,500 agents<\/a> during the second quarter, achieving a total headcount of 11,500 agents as of June 30.&nbsp;That was up 105% from the second quarter a year ago.&nbsp;&nbsp;<\/p>\n\n\n\n<p>While agent <a href=\"https:\/\/www.housingwire.com\/articles\/whats-old-is-new-a-deep-dive-into-the-teamerage-revival\/\" target=\"_blank\" rel=\"noreferrer noopener\">productivity<\/a> still lags compared to where it was in the first half of 2022, Poleg said that more agents helped propel the brokerage record a 72% annual increase in transaction sides for the quarter \u2014 at 17,537 \u2014&nbsp;and a 66% annual increase in volume to $7.0 billion.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Meanwhile, executives noted that agent churn was down to 6.5% compared to 8.3% the prior quarter and 7.2% in Q2 of 2022.&nbsp;<\/p>\n\n\n\n<p>The company kept expanding its geographic footprint. During the second quarter of 2023, they opened in Delaware, in South Dakota for the U.S. and in Manitoba, Canada. The brokerage now operates in 47 states in the U.S. and four Canadian provinces. Real expects to be in all 50 states by the end of the year, Poleg said.&nbsp;<\/p>\n\n\n\n<p>The virtual brokerage in March disclosed that it is raising fees on agents. New agents pay $249, up from $149, and all agents pay an annual fee of $750, up from $500. <\/p>\n\n\n\n<p>Increased fees from agents are being put toward tech offerings. Last May, the brokerage launched <a href=\"https:\/\/www.realtrends.com\/blog\/articles\/meet-leo-the-real-brokerages-new-ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leo<\/a>, an Chat GPT-powered assistant integrated with Real\u2019s proprietary transaction management platform, reZEN. Lastly, the company is expected to release its new consumer-facing app, with an integrated mortgage application process, at the&nbsp; annual RISE conference in October 2023.&nbsp;<\/p>\n\n\n\n<p>Poleg said the firm is also looking to expand its core services, which include Real Title and LemonBrew Lending, which currently don\u2019t provide meaningful contributions to Real\u2019s revenue. Poleg insisted that they were \u201cessential building blocks,\u201d paving the way for the creation of a \u201cone-stop-shop homebuying experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fast-growing The Real Brokerage posted a $3.97 million net loss during the second quarter of 2023, but revenues shot up from a year ago.<\/p>\n","protected":false},"author":39572,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[3189],"class_list":["post-4618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Real Brokerage posts $4M loss in Q2 as agent count swells - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Real Brokerage posts $4M loss in Q2 as agent count swells\" \/>\n<meta property=\"og:description\" content=\"Fast-growing The Real Brokerage posted a $3.97 million net loss during the second quarter of 2023, but revenues shot up from a year ago.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Marx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Marx\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/\"},\"author\":{\"name\":\"Sarah Marx\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/52237d38530d680ce428b8073008d0cb\"},\"headline\":\"The Real Brokerage posts $4M loss in Q2 as agent count swells\",\"datePublished\":\"2023-08-09T18:58:59+00:00\",\"dateModified\":\"2025-03-13T02:52:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/\"},\"wordCount\":447,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/\",\"name\":\"The Real Brokerage posts $4M loss in Q2 as agent count swells - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2023-08-09T18:58:59+00:00\",\"dateModified\":\"2025-03-13T02:52:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#primaryimage\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Real Brokerage posts $4M loss in Q2 as agent count swells\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/52237d38530d680ce428b8073008d0cb\",\"name\":\"Sarah Marx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/e0c6196f03b031be1107ef955cef5afb\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc94db64c9d3c0c33b624c67fe0320be1f6d51e47659e1342caad22513d291e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc94db64c9d3c0c33b624c67fe0320be1f6d51e47659e1342caad22513d291e5?s=96&d=mm&r=g\",\"caption\":\"Sarah Marx\"},\"description\":\"Sarah Marx is a general assignment reporter at HousingWire. She holds a Master\u2019s Degree in journalism from Columbia University.\",\"url\":\"https:\/\/www.realtrends.com\/blog\/author\/sarahmarx\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Real Brokerage posts $4M loss in Q2 as agent count swells - RealTrends - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/","og_locale":"en_US","og_type":"article","og_title":"The Real Brokerage posts $4M loss in Q2 as agent count swells","og_description":"Fast-growing The Real Brokerage posted a $3.97 million net loss during the second quarter of 2023, but revenues shot up from a year ago.","og_url":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Sarah Marx","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sarah Marx"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#article","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/"},"author":{"name":"Sarah Marx","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/52237d38530d680ce428b8073008d0cb"},"headline":"The Real Brokerage posts $4M loss in Q2 as agent count swells","datePublished":"2023-08-09T18:58:59+00:00","dateModified":"2025-03-13T02:52:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/"},"wordCount":447,"commentCount":0,"publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/","url":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/","name":"The Real Brokerage posts $4M loss in Q2 as agent count swells - RealTrends - Blog","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#primaryimage"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2023-08-09T18:58:59+00:00","dateModified":"2025-03-13T02:52:39+00:00","breadcrumb":{"@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#primaryimage","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realtrends.com\/blog\/2023\/08\/09\/the-real-brokerage-posts-4m-loss-in-q2-as-agent-count-swells\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Real Brokerage posts $4M loss in Q2 as agent count swells"}]},{"@type":"WebSite","@id":"https:\/\/www.realtrends.com\/blog\/#website","url":"https:\/\/www.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/www.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/52237d38530d680ce428b8073008d0cb","name":"Sarah Marx","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/e0c6196f03b031be1107ef955cef5afb","url":"https:\/\/secure.gravatar.com\/avatar\/dc94db64c9d3c0c33b624c67fe0320be1f6d51e47659e1342caad22513d291e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc94db64c9d3c0c33b624c67fe0320be1f6d51e47659e1342caad22513d291e5?s=96&d=mm&r=g","caption":"Sarah Marx"},"description":"Sarah Marx is a general assignment reporter at HousingWire. She holds a Master\u2019s Degree in journalism from Columbia University.","url":"https:\/\/www.realtrends.com\/blog\/author\/sarahmarx\/"}]}},"jetpack_featured_media_url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/39572"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=4618"}],"version-history":[{"count":1,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4618\/revisions"}],"predecessor-version":[{"id":9262,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/4618\/revisions\/9262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=4618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=4618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=4618"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=4618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}