{"id":4474,"date":"2023-07-06T13:30:00","date_gmt":"2023-07-06T13:30:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2023\/07\/06\/opinion-ai-is-not-a-threat-to-your-real-estate-business\/"},"modified":"2025-03-13T02:51:54","modified_gmt":"2025-03-13T02:51:54","slug":"opinion-ai-is-not-a-threat-to-your-real-estate-business","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2023\/07\/06\/opinion-ai-is-not-a-threat-to-your-real-estate-business\/","title":{"rendered":"Opinion: AI is not a threat to your real estate business"},"content":{"rendered":"\n

It wasn\u2019t\u00a0that long ago when\u00a0artificial intelligence (AI)<\/a> was considered\u00a0more science fiction than a useful business tool as\u00a0fear mongers declared it would eventually pose a threat to job security across industries.\u00a0 <\/p>\n\n\n\n

Over time,, as early adopters integrated AI into day-to-day operations, the overwhelming\u00a0positive results\u00a0helped to mute the doomsters and assuage those early fears.\u00a0 Compelling use cases paved\u00a0the way for increased adoption, rapid innovation, and essential learnings\u00a0to hone and humanize AI for the\u00a0benefit\u00a0of professionals and consumers alike.\u00a0 <\/p>\n\n\n\n

Now\u00a0given the hurried state of the world, we are left wondering what we did\u00a0before<\/em>\u00a0relying on AI \u2013 and have seen first-hand how this revolutionary technology is a\u00a0complement\u00a0to hard\u00a0working professionals, not a replacement.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

Increase efficiencies with AI<\/h2>\n\n\n\n

Armed with compelling use cases and\u00a0a growing\u00a0marketplace\u00a0of innovative AI solutions, many businesses are turning to\u00a0AI to increase efficiencies, boost productivity<\/a>, and drive business growth. Faced with increased competition and evolving market conditions,\u00a0the real estate industry is no exception. <\/p>\n\n\n\n

Real estate agents are under intense pressure to attract, nurture, and convert leads more efficiently,\u00a0all the while\u00a0delivering exceptional customer service. Increasingly, agents understand the role of technology and specifically AI, to help them do so.\u00a0 In fact, according to a 2022 Technology Survey<\/a> from the National Association of Realtors<\/strong>, more than 15% of agents believe that artificial intelligence tools will be very impactful in their business today and continue growing a use\u00a0case for the next 24 months.\u00a0<\/p>\n\n\n\n

While it can be overwhelming to consider how to integrate AI into your current technology stack, the value add is undeniable and the time to act is now.  The reality is, one of the biggest threats to an agent\u2019s job isn\u2019t AI itself but the competitor who has learned how to use it effectively!  <\/p>\n\n\n\n

Three proven benefits of AI<\/h2>\n\n\n\n
    \n
  1. Boost Agent Productivity<\/strong>\u00a0– Agents who leverage AI chatbots\u00a0to support lead gen, for example,\u00a0are working smarter, not harder, in not only capturing more sales ready leads<\/a> but cashing in on the time saved, focusing instead on building personal and meaningful relationships with buyers and sellers, a lynchpin to success.\u00a0 In fact, according to the National Association of Realtors \u201cHome Buyers and Sellers Generational Trends Report<\/a>,\u201d the most important factors\u00a0among buyers and sellers when choosing an agent to work with is\u00a0honesty and trust.\u00a0 An agent can\u2019t\u00a0be bogged down in the minutia of day-to-day\u00a0mundane processes\u00a0when trying to build a relationship<\/a> and foundation of trust with clients.
    <\/li>\n\n\n\n
  2. Increase conversion rates<\/strong>\u00a0\u2013 With each interaction, AI gains the intelligence and keen understanding needed to consistently deliver sales ready leads.\u00a0Time trains the\u00a0AI helping it to achieve better accuracy in recognizing leads\u2019 intentions and provide more helpful responses to accelerate the lead nurturing process and increase conversion rates.\u00a0 By relying on intuitive AI solutions, agents are regularly armed with qualified leads fueling the pipeline and setting the team up for success.\u00a0\u00a0\u00a0
    <\/li>\n\n\n\n
  3. Accelerate business growth \u2013 <\/strong>AI is not only essential in delivering sales ready leads, but instrumental in supporting long term goals to sustain business growth.  By relying on AI to execute ongoing nurture campaigns, agents can feel confident the leads they have worked hard to secure, receive regular, relevant, and meaningful information based on preferred markets to ensure consistent engagement. <\/li>\n<\/ol>\n\n\n\n

    No longer science fiction, AI has proven to alleviate time consuming tasks, deliver more sales-ready leads, boost productivity and drive the bottom line. \u202fThe one thing it can\u2019t\u00a0do is replace the essential human element only\u00a0hard-working\u00a0agents can offer.\u00a0\u00a0The sooner you embrace AI and unleash its power to support agents, the sooner you will set yourself apart from competitors and take your brokerage to the next level.\u00a0<\/p>\n\n\n\n

    Stuart Sims is head of industry development for Chime Technologies<\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    After compelling use and\u00a0a innovative solutions, many businesses are turning to\u00a0AI to increase efficiencies, productivity, and growth.<\/p>\n","protected":false},"author":39478,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2769],"class_list":["post-4474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nOpinion: AI is not a threat to your real estate business - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Many real estate businesses are turning to\u00a0AI and ChatGPT to increase efficiencies, productivity, and growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2023\/07\/06\/opinion-ai-is-not-a-threat-to-your-real-estate-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opinion: AI is not a threat to your real estate business\" \/>\n<meta property=\"og:description\" content=\"Many real estate businesses are turning to\u00a0AI and ChatGPT to increase efficiencies, productivity, and growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2023\/07\/06\/opinion-ai-is-not-a-threat-to-your-real-estate-business\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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