{"id":4169,"date":"2023-04-05T19:20:06","date_gmt":"2023-04-05T19:20:06","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2023\/04\/05\/are-agents-blaming-the-broker-when-they-leave\/"},"modified":"2025-03-13T02:50:14","modified_gmt":"2025-03-13T02:50:14","slug":"are-agents-blaming-the-broker-when-they-leave","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2023\/04\/05\/are-agents-blaming-the-broker-when-they-leave\/","title":{"rendered":"Are agents blaming the broker when they leave?"},"content":{"rendered":"\n

Is it the market?
Is it me?
Is it my broker?<\/p>\n\n\n\n

How often has one of your agents said, \u201cI\u2019m leaving because I
can do better over at brand x?\u201d Maybe that\u2019s true; perhaps it\u2019s not. Yet from my
experience:<\/p>\n\n\n\n

It\u2019s not you; it\u2019s the market<\/h2>\n\n\n\n

I assume you have a defined niche, a clear idea of your ideal agent<\/a>, and a
compelling value proposition<\/a>. If not, you have work to do, as the above statement
could be true! Yet in my years of experience, I\u2019ve yet to meet brokers, owners or
team leaders who did not honestly care about the growth and well-being of their
associates. So, with that foundation, what\u2019s the deal? <\/p>\n\n\n\n

You and I know it\u2019s in the daily habits of our associates, the consistent and creative marketing, and delivering a solid experience from start to finish.<\/p>\n\n\n\n

My business partner, Ben Hess from Recruiting Insight<\/strong> wrote an eBook on the
\u201cpsychology of recruiting,\u201d where he covers some of the basic science of human
motivation. One of those concepts is that our brains are wired to jump to quick
conclusions. <\/p>\n\n\n\n

This is useful in reacting quickly to the environment around us, yet
sometimes fast conclusions lead to a flawed conclusion. What if there was a
better way? What if you mastered the science behind what motivates your
associates? If you understood the science and knew how to apply it, you wouldn\u2019t
have to guess at what strategy to use you would know and could retain more
agents in your team, office, and firm.<\/p>\n\n\n\n

There are several books that I\u2019d recommend building your mastery, like “Atomic
Habits<\/a>,” “The Miracle Morning<\/a>,” “The Power of Habit,” “Do Hard Things,” and more. If
you took each of these books and had to summarize them into the basic drivers of
what motivates us, it might look like this?<\/p>\n\n\n\n