{"id":3917,"date":"2023-01-26T17:32:46","date_gmt":"2023-01-26T17:32:46","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2023\/01\/26\/compass-other-brokerages-go-head-to-head-on-final-day-of-inman-connect\/"},"modified":"2025-03-13T02:48:54","modified_gmt":"2025-03-13T02:48:54","slug":"compass-other-brokerages-go-head-to-head-on-final-day-of-inman-connect","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2023\/01\/26\/compass-other-brokerages-go-head-to-head-on-final-day-of-inman-connect\/","title":{"rendered":"Compass, other brokerages go head-to-head on final day of Inman Connect"},"content":{"rendered":"\n

Things on the Inman Connect New York<\/strong> stage heated up Thursday as Rory Golod, the president for Compass<\/strong>\u2019 North East and California divisions, Thaddeus Wong, the co-founder of @properties<\/strong>, and Leo Pareja<\/a>, the chief strategy officer of eXp Realty<\/strong>, took to the main stage. Touted as a \u201creal estate battle royale,\u201d the panel got into the weeds about popular misconceptions and assumptions made about their respective brokerages \u2014 and did not disappoint.<\/p>\n\n\n\n

Occurring just a week after Wong threw shots at Compass during an episode<\/a> of The Real Deal\u2019s The Closing<\/strong>, Golod and Wong got right into things.<\/p>\n\n\n\n

Wong\u2019s main gripes about Compass center around how the firm advertised itself and was valued as a technology firm<\/a>, and how the firm sold stock shares to agents at discounted prices.<\/p>\n\n\n\n

\u201cCompass doesn\u2019t scale their technology beyond their organization. Therefore, there is no inflection point, and there is no scalability, and you take that with big layoffs<\/a>, profitability in the third quarter of last year<\/a>, [and] significant agent loss, I think it is a disingenuous valuation of the company,\u201d Wong said.<\/p>\n\n\n\n

While Golod acknowledged the drastic drop in Compass\u2019 stock prices, he said when viewed in the context of the stock market as a whole, it is not so bad.<\/p>\n\n\n\n

\u201cThe world right now is 50% lower than it was a year ago,\u201d Golod said. \u201cThose companies aren\u2019t 50% worse \u2014 that is just indicative of the world and market we are in.\u201d<\/p>\n\n\n\n

Golod also addressed some of the criticism Compass has come under fire for, including using incentives to encourage agents to join the brokerage, a practice the firm stopped in August 2022<\/a>.<\/p>\n\n\n\n

\u201cFor a long time, people said agents only come to Compass for financial incentives, and they only stay for the financial incentives,\u201d Golod said. \u201cSince August 2022, we have hired nearly 1,000 agent who have come to Compass, not only for no financial incentives, but the majority of them are paying Compass more than they were paying their prior firm. People are coming to Compass for the value the company brings.\u201d<\/p>\n\n\n\n

While Compass is no longer offering financial incentives, the main incentive Wong disapproves of, the firm\u2019s agent stock option is, and will continue, impacting Compass agents.<\/p>\n\n\n\n

\u201cIt is not giving shares to agents and it\u2019s not giving a trickle-down tree if you bring on agents. It is actually luring agents in to invest money,\u201d Wong said. \u201cI personally know an agent that took 25% of their commission to buy stock that lost it all, and he can\u2019t leave because he owes money from the contract. If you read the contract, you can\u2019t leave unless you pay the money back.\u201d<\/p>\n\n\n\n

Despite the challenges Compass and its stock are currently facing, Golod remains optimistic about the future of Compass.<\/p>\n\n\n\n

\u201cThe valuation of Compass will not be determined by if it is a tech company or if it is a real estate company,\u201d Golod said. \u201cIt will be determined by EBITDA and free cash flow<\/a>. I am highly confident that the stock investment will be one of the best decisions agents made.\u201d<\/p>\n\n\n\n

While much of the debate was centered around Compass\u2019 agent recruitment practices, some shots were fired at Pareja\u2019s firm, eXp.<\/p>\n\n\n\n

\u201cThe rumor I hear most often about eXp is that all you guys do is recruit, and you don\u2019t even sell houses,\u201d Jeff Lob, the CEO of SparkTank Media<\/strong> and the panel moderator, said.<\/p>\n\n\n\n

In response, Pareja cited the numbers, highlighting that, as of Q3 2022<\/a>, eXp had sold roughly 400,000 houses.<\/p>\n\n\n\n

\u201cThe recruiters are influences and are the ones that build the company, which allows us to focus on giving the agents the best experience,\u201d Pareja said.<\/p>\n\n\n\n

In addition, Pareja highlighted that all of eXp\u2019s agents work under one umbrella \u2014 unlike other firms that franchise \u2014 giving the firm a greater opportunity for growth.<\/p>\n\n\n\n

\u201cWith the franchises, if somebody else buys the territory next to you, they might be flying the same flag, but you are actually at war with these people,\u201d Pareja said.<\/p>\n\n\n\n

Although the brokerage firms and their executives may have their differences, the panelist stressed that agents need to find what works best for them.<\/p>\n\n\n\n

\u201cThere is something for everybody \u2014 consumers, agents, brokers,\u201d Pareja said. \u201cFind the place that you are going to thrive and build the business you want to build.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Executives from Compass, @properties, and eXp took to the Inman stage to debate their business practices and models.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nCompass, other brokerages go head-to-head at Inman Connect<\/title>\n<meta name=\"description\" content=\"Executives from Compass, @properties, and eXp took to the Inman stage to debate their business practices and models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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