{"id":3624,"date":"2022-11-02T21:00:00","date_gmt":"2022-11-02T21:00:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2022\/11\/02\/shifting-from-hustle-to-purpose-in-your-real-estate-business\/"},"modified":"2025-03-13T02:47:50","modified_gmt":"2025-03-13T02:47:50","slug":"shifting-from-hustle-to-purpose-in-your-real-estate-business","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2022\/11\/02\/shifting-from-hustle-to-purpose-in-your-real-estate-business\/","title":{"rendered":"Shifting from hustle to purpose in your real estate business"},"content":{"rendered":"\n

If you\u2019ve held a leadership role at a real estate business, in any capacity, then this year has most likely made you painfully aware of two things: It is impossible to please everyone, and anxiety is high \u2013 Very high. <\/p>\n\n\n\n

The best thing we can do as community leaders is to show up for those in our care. How we choose to show up is one of the most important aspects of how we\u2019ve led this year, and how we will lead in the coming new year<\/a>.\u00a0<\/p>\n\n\n\n

Recently, I had an agent who found themselves in a dying deal, with not only the buyer and seller at odds with each other but the agents as well. As I listened to various sides of the story, it seemed that each roadblock came back to the buyer’s agent, and for reasons I can\u2019t quite put my finger on, I decided to call.<\/p>\n\n\n\n

After small talk, the words that fumbled out were, \u201cAre you OK?\u201d Those three words were initially met with disdain. <\/p>\n\n\n\n

\u201cExcuse me?\u201d she asked.<\/p>\n\n\n\n

\u201cI\u2019m not talking about this contract or even real estate, I\u2019m just wondering if you\u2019re doing OK?\u201d I asked. Silence. What I heard next was the deep breaths of someone fighting back tears. <\/p>\n\n\n\n

\u201cMy marriage fell apart several months ago and I just admitted my daughter to rehab\u2026\u201d\u00a0<\/p>\n\n\n\n

\u201cI\u2019m so sorry. How do you feel?\u201d I asked. <\/p>\n\n\n\n

\u201cAngry, lost … really damn angry,\u201d she replied.<\/p>\n\n\n\n

\u201cAnd here we all are expecting you to hold this transaction together when your life is falling apart,” I said. “That has to be hard.\u201d<\/p>\n\n\n\n

\u201cIt is,” she said. “It\u2019s all I can do to get ready in the morning right now.\u201d<\/p>\n\n\n\n

Mostly I was proud of her willingness to enter into the vulnerability; that conversation was a lot to share with a stranger \u2014 it was certainly a lot to share with your competitor’s CEO. I\u2019ve thought back on that conversation countless times over the last six months, and in many ways, it helped shape the back half of this year for me.<\/p>\n\n\n\n

How often do we find ourselves with a coworker, employee, client or even a competitor, when we\u2019re unaware of the stage that\u2019s been set before we walk in? How often are we in a \u201cand here we all are expecting you to hold this thing together\u201d moment with someone?\u00a0<\/p>\n\n\n\n

It would be easy to leave this story with myself as the hero, as someone who asked that question from a place of deep intellect. It was not. It sprang from a person who has required a lot of counseling, experienced a lot of exhaustion, and had a lot of failed attempts at people-pleasing. Everything I\u2019ve learned has come from being lost myself; I assure you I\u2019ve gotten this wrong way more times than I\u2019ve gotten it right.<\/p>\n\n\n\n

All too often I\u2019ve walked in and given an employee a task to perform without even making eye contact, much less asking a question. For me, busyness is the arch-nemesis of presence, which is difficult because it\u2019s also one of the more glorified elements on the periodic table of real estate business economics.\u00a0<\/p>\n\n\n\n

If you\u2019re leading a real estate business into this new year, I would encourage you to shift your mentality from busyness to purpose, and from management to presence. Management is 90% presence and 10% strategy. If you know how your people operate and how they are doing, you\u2019ll know exactly how to encourage them to their full potential; otherwise, you\u2019ll spend the majority of your time guessing.<\/p>\n\n\n\n

One of my favorite quotes from quite possibly the most important book I\u2019ve read is out of “Reboot” by Jerry Colonna, \u201cThe simple but hard task becomes clear: lead from the place of your truest self. Do so not merely for yourself but for those who love and entrust their careers to you.\u201d<\/p>\n\n\n\n

I believe we all have one thing in common: a desire for connection, and I would argue that mid-pandemic this desire is as visceral as it\u2019s ever been. My encouragement to you for the end of 2022 is to show up and connect with those you lead. Ask the questions you want to be asked. <\/p>\n\n\n\n

Answer the questions that take a great deal of courage. Spend more time asking yourself, \u201cWho do I want to be in 2023\u201d and less time asking, \u201cWhat do I want to accomplish in 2023?\u201d Who you were to someone will always outlast what you accomplished.\u00a0<\/p>\n\n\n\n

Justin Bailey is the CEO of Realty Executives Associates<\/a> in Knoxville, Tennessee. Realty Executives Associates has 875 agents, 15 offices, and is ranked #54 on the RealTrends 500. Justin is a graduate of Harvard Business School.<\/em><\/p>\n\n\n\n

This column does not necessarily reflect the opinion of RealTrends\u2019 editorial department and its owners.<\/em><\/p>\n\n\n\n

To contact the author of this story:
Justin Bailey at justin@realtyexecutives.com<\/a><\/p>\n\n\n\n

To contact the editor responsible for this story:
Tracey Velt at tracey@hwmedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re leading people into this new year, I would encourage you to shift your mentality from busyness to purpose, and from management to presence. Management is 90% presence and 10% strategy. If you know how your people operate and how they are doing, you\u2019ll know exactly how to encourage them to their full potential; otherwise, you\u2019ll spend the majority of your time guessing.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2930],"class_list":["post-3624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nShift from hustle to purpose in your real estate business - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"If you're running a real estate business, look to shift your mentality from busyness to purpose, and from management to presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2022\/11\/02\/shifting-from-hustle-to-purpose-in-your-real-estate-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shifting from hustle to purpose in your real estate business\" \/>\n<meta property=\"og:description\" content=\"If you're running a real estate business, look to shift your mentality from busyness to purpose, and from management to presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2022\/11\/02\/shifting-from-hustle-to-purpose-in-your-real-estate-business\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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