{"id":351,"date":"2020-06-04T18:18:00","date_gmt":"2020-06-04T18:18:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/"},"modified":"2025-03-13T02:01:38","modified_gmt":"2025-03-13T02:01:38","slug":"ma-and-franchise-renewal-update-for-brokerage-firms","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/","title":{"rendered":"M&#038;A and Franchise Renewal Update for Brokerage Firms"},"content":{"rendered":"<p><strong>&nbsp;Mergers, acquisitions and franchise renewals continue despite COVID-19<\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong>BETTER HOMES AND GARDENS REAL ESTATE ENTERS WEST VIRGINIA THROUGH AFFILIATION WITH TOP CHARLESTON FIRM<\/strong><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/\">Better Homes and Gardens Real Estate LLC<\/a> announced that Real Estate Central, LLC, based in Cross Lanes, W. Va., &nbsp;has affiliated with the BHGRE\u00ae brand. It will now be known as Better Homes and Gardens Real Estate Central. The company, which enjoys nearly a 20% percent market share, will continue to cover Charleston and serve Kanawha, Putnam, Cabell, and Jackson counties.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/BHGRE-Final-Logo.png\" alt=\"BHGRE-Final-Logo\" width=\"300\" style=\"width: 300px; float: left; margin: 0px 10px 10px 0px;\">Broker\/owner Josh McGrath and business partner Angie McCown launched the firm in 2005 and have grown it from a one-office, four-agent company to a regional powerhouse with five offices and 85 agents. It was named the top real estate firm in the Kanawha Valley in 2019 by the <em>Charleston Gazette<\/em>.<strong>&nbsp;<\/strong><\/p>\n<p><strong>BETTER HOMES AND GARDENS REAL ESTATE STRENGTHENS SOUTH CAROLINA PRESENCE WITH AFFILIATION OF COLUMBIA FIRM<\/strong><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/\">Better Homes and Gardens Real Estate LLC<\/a> announced that Medley Realty LLC, based in Columbia, S.C., &nbsp;has affiliated with the BHGRE<sup>\u00ae<\/sup> brand. It will now be known as Better Homes and Gardens Real Estate Medley and continue to serve the Midlands region, including Columbia, Lexington, Irmo, West Columbia and Blythewood.<\/p>\n<p>Broker\/owner David Medley launched the company in 2016, and it has grown to 40 agents with more than $100 million in sales volume last year while ranking in the top one percent of independent companies in sales volume in the region. He was recently nominated as one of <em>Columbia Metropolitan Magazine\u2019s<\/em> Top Ten Young Professionals. The USC graduate, 35, began his career as a credit manager with Wells Fargo Financial in 2006 before becoming a real estate agent the following year.<\/p>\n<p><strong><br \/>RE\/MAX EXCLUSIVE WILL NOW OPERATE AS CENTURY 21 EXCLUSIVE PROPERTIES<\/strong><\/p>\n<p>Owner Thomas Mouton and Broker\/Owner Indra Mouton announced that Re\/Max Exclusive, a market leader in the Bellaire area of Houston, has chosen to affiliate with the <a href=\"https:\/\/www.century21.com\/about-us\/contact\/media\">CENTURY 21<sup>\u00ae<\/sup>&nbsp;System<\/a> and will now do business as CENTURY 21 Exclusive Properties.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/C21_Market-Growth-Social_01-01.jpg\" alt=\"C21_Market Growth Social_01-01\" width=\"300\" style=\"width: 300px; float: left; margin: 0px 10px 10px 0px;\">Both Thomas and Indra wanted more for their current team of approximately 40 relentless sales professionals in order to better understand, find, connect, and then serve homebuyers and sellers and their friends and family. The Mouton\u2019s are active in their communities and both serve on the board of directors with Texas REALTORS<sup>\u00ae<\/sup>, and locally with the Houston Association of Realtors (HAR), with Thomas serving on its Executive Board and as Secretary\/Treasurer, and Indra with HAR\u2019s Young&nbsp;Professionals Network.<\/p>\n<p><strong>@properties Makes Investment In Nest Realty; 15 Offices In 5 States Include Company-Owned And Franchise Locations <\/strong><\/p>\n<p>Chicago-based @properties, one of the nation\u2019s largest residential brokerage firms, has made an equity investment in Nest Realty, a Charlottesville, Virginia-based real estate company with nearly $1.4 billion in annual sales and 15 offices in five states, including company-owned and franchise locations. Thad Wong and Mike Golden, co-founders of @properties, made the announcement along with Nest founder, Jonathan Kauffmann, and partners, Keith Davis and Jim Duncan.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Jonathan_Kauffmann.jpeg\" alt=\"Jonathan_Kauffmann\" width=\"300\" style=\"width: 300px; float: left; margin: 0px 10px 10px 0px;\"><span style=\"background-color: transparent; font-size: 1.1rem;\">Kauffmann (at left), Davis and Duncan will retain an ownership stake in Nest and continue to oversee day-to-day operations. Additionally, Nest will maintain its brand identity in all of its markets and look to expand under the Nest brand though additional company-owned or franchise locations.<\/span><\/p>\n<p>According to Wong and Golden, the partnership not only gives @properties a foothold in a number of high-performing secondary markets, including Charlottesville, Louisville, and the Triangle region of North Carolina; it also signals a move into franchising that is expected to drive major growth for the firm over the next five years.<a href=\"http:\/\/www.nestrealty.com\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Mergers, acquisitions and franchise renewals continue despite COVID-19<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M&amp;A and Franchise Renewal Update for Brokerage Firms<\/title>\n<meta name=\"description\" content=\"M&amp;A and Franchise Renewals for Brokerage Firms\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&amp;A and Franchise Renewal Update for Brokerage Firms\" \/>\n<meta property=\"og:description\" content=\"M&amp;A and Franchise Renewals for Brokerage Firms\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\"},\"headline\":\"M&#038;A and Franchise Renewal Update for Brokerage Firms\",\"datePublished\":\"2020-06-04T18:18:00+00:00\",\"dateModified\":\"2025-03-13T02:01:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/\"},\"wordCount\":596,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/\",\"name\":\"M&A and Franchise Renewal Update for Brokerage Firms\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2020-06-04T18:18:00+00:00\",\"dateModified\":\"2025-03-13T02:01:38+00:00\",\"description\":\"M&A and Franchise Renewals for Brokerage Firms\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#primaryimage\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M&#038;A and Franchise Renewal Update for Brokerage Firms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"M&A and Franchise Renewal Update for Brokerage Firms","description":"M&A and Franchise Renewals for Brokerage Firms","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/","og_locale":"en_US","og_type":"article","og_title":"M&A and Franchise Renewal Update for Brokerage Firms","og_description":"M&A and Franchise Renewals for Brokerage Firms","og_url":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#article","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788"},"headline":"M&#038;A and Franchise Renewal Update for Brokerage Firms","datePublished":"2020-06-04T18:18:00+00:00","dateModified":"2025-03-13T02:01:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/"},"wordCount":596,"commentCount":0,"publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/","url":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/","name":"M&A and Franchise Renewal Update for Brokerage Firms","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#primaryimage"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2020-06-04T18:18:00+00:00","dateModified":"2025-03-13T02:01:38+00:00","description":"M&A and Franchise Renewals for Brokerage Firms","breadcrumb":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#primaryimage","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realtrends.com\/blog\/2020\/06\/04\/ma-and-franchise-renewal-update-for-brokerage-firms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"M&#038;A and Franchise Renewal Update for Brokerage Firms"}]},{"@type":"WebSite","@id":"https:\/\/www.realtrends.com\/blog\/#website","url":"https:\/\/www.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/www.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":1,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":5139,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/351\/revisions\/5139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=351"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}