{"id":330,"date":"2020-07-01T06:00:00","date_gmt":"2020-07-01T06:00:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2020\/07\/01\/5-ways-to-boost-sales-with-real-estate-newsletters\/"},"modified":"2025-03-13T02:01:33","modified_gmt":"2025-03-13T02:01:33","slug":"5-ways-to-boost-sales-with-real-estate-newsletters","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2020\/07\/01\/5-ways-to-boost-sales-with-real-estate-newsletters\/","title":{"rendered":"5 Ways To Boost Sales With Real Estate Newsletters"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">Real estate professionals use newsletters to connect with prior customers, business partners, and prospective clients. Staying in contact with the community and providing value to followers are important, when it comes to the housing market. Therefore, it\u2019s imperative to make the first impression count.<\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">Here are five tips that will make your real estate newsletter successful:<\/span><\/p>\n<p><strong><span style=\"font-size: 12.0pt; line-height: 107%;\">1. Create A Personal Connection With Your Audience<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">\u201cEmails are a great way to send newsletters,\u201d says Jennifer Carpenter, a lifestyle writer at <\/span><a href=\"https:\/\/studydemic.com\/top-essay-writing-services\/\"><span style=\"font-size: 12.0pt; line-height: 107%;\">Study demic<\/span><\/a><span style=\"font-size: 12.0pt; line-height: 107%;\"> and <\/span><a href=\"https:\/\/academadvisor.com\/best-essay-writing-services\/\"><span style=\"font-size: 12.0pt; line-height: 107%;\">Academ advisor<\/span><\/a><span style=\"font-size: 12.0pt; line-height: 107%;\">. \u201cSince people tend to receive a lot of emails daily, they\u2019ll most likely sign up for a newsletter via email. So, when you send a newsletter, make sure you tell recipients who you and why they should read your newsletter.\u201d<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">Here\u2019s what you need to include in your introduction to email recipients:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">A photo of yourself<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Brief description (what you do, your role and achievements as a realtor, and your expertise on residential, business, buyer\u2019s agent, etc.) <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Your knowledge of current trends in your area<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Your contact information (phone number, email, a link to your website, business address, social media links, etc.)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">So, make it personal, and remind people of who you are!<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\"><\/span><strong><span style=\"font-size: 12.0pt; line-height: 107%;\">2. Showcase Interesting Listings<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">People enjoy house-hunting, whether they\u2019re in the market for a new home or not. The best way to show some interesting properties is to make them visually appealing. Here\u2019s how to make your showcase photos as appealing as possible in your newsletter: <\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Photos need to be large and crisp, so that viewers are more apt to click on it and see more!<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Show photos of the interior, views from the deck, master bedrooms, any extras such as a fireplace or pool. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">As you show off your listings, make your descriptions different than what\u2019s written on the website; and make sure you know your area really well. <\/span><\/p>\n<p><strong><span style=\"font-size: 12.0pt; line-height: 107%;\">3. Make It To The Point<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">No one likes to read something that\u2019s long-winded and boring. And with emails, people want content to be straight to the point. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">Here are some pointers to make your newsletter short and sweet:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Use bullet points, headings, and the right colors. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Write a concise and engaging subject line that will make people want to read more.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">No wordy paragraphs. EVER!<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Don\u2019t be afraid to share good tips in your newsletter.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">There\u2019s no harm in adding a Post-Script (P.S.) at the end of your newsletter, because you\u2019re saving the best for last.<\/p>\n<p><\/span><strong><span style=\"font-size: 12.0pt; line-height: 107%;\">4. Be Valuable To Your Prospective Audience<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">\u201cIn your newsletter, don\u2019t just sell to your readers, but also give them something valuable to keep them interested,\u201d says Lily Chan, a blogger at <\/span><a href=\"https:\/\/bestbritishessays.com\/stateofwriting-com-review\/\"><span style=\"font-size: 12.0pt; line-height: 107%;\">State of writing<\/span><\/a><span style=\"font-size: 12.0pt; line-height: 107%;\"> and <\/span><a href=\"https:\/\/revieweal.com\/top-canadian-writing-services\/\"><span style=\"font-size: 12.0pt; line-height: 107%;\">Revieweal<\/span><\/a><span style=\"font-size: 12.0pt; line-height: 107%;\">. \u201cBy engaging readers, you\u2019ll increase your chances of selling to them later on.\u201d<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">Some things to include in your newsletter that people might be interested in:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Local Events \u2013 If there are local events (farmers markets, festivals, concerts, etc.) in your area, be sure to tell all about it. Also, mention how much you\u2019re looking forward to going to that event. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Eateries \u2013 List your favorite go-to places for lunch, family-friendly outings, etc.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Freebies \u2013 Local attractions like museums, state parks, and aquariums often have special deals and free or discounted days. Do your research and spread the word to your readers.<\/span><\/li>\n<li style=\"text-align: justify;\">Tips On Home Value \u2013 Make it your job to learn what people want when searching for a home. You can offer tips on how people can practice home readiness for any season, holiday decorating tips, essential spring-cleaning lists, etc. Become a valued source of rich information and people will really want to hear what you have to say!<\/li>\n<\/ul>\n<p><span style=\"font-size: 12.0pt; line-height: 107%;\"><br \/><\/span><strong><span style=\"font-size: 12.0pt; line-height: 107%;\">5. Don\u2019t Forget A Call To Action<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">A Call to Action should be at the end of your newsletter. Consider these factors:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol;\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">What do you want people to do?<\/span>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Courier New';\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Give you a call?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Courier New';\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Visit your website?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Courier New';\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Visit a particular listing?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Courier New';\"> <\/span><span style=\"font-size: 12.0pt; line-height: 107%;\">Read your latest blog post?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">All they need to do is make one link on your newsletter. Having them make more than one click will make them uninterested, and click out of your newsletter. <\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 12.0pt; line-height: 107%;\">Conclusion<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12.0pt; line-height: 107%;\">So, if you\u2019re a real estate professional, then it\u2019s imperative for you to reach out to your audience with a newsletter, because that will be the draw to getting more people to view what you have to offer. In short, there\u2019s a lot of investment waiting to be made, once you make that good impression with customers, partners, and clients. So, don\u2019t be afraid to start crafting your newsletter today!<\/span><\/p>\n<p style=\"text-align: left;\"><em><span style=\"font-size: 12.0pt; line-height: 107%;\">Molly Crockett writes and edits for <\/span><\/em><a href=\"https:\/\/writemyaustralia.com\/\"><em><span style=\"font-size: 12.0pt; line-height: 107%;\">Writemyaustralia.com<\/span><\/em><\/a><em><span style=\"font-size: 12.0pt; line-height: 107%;\"> and <\/span><\/em><a href=\"https:\/\/australianreviewer.com\/\"><em><span style=\"font-size: 12.0pt; line-height: 107%;\">Australianreviewer.com<\/span><\/em><\/a><em><span style=\"font-size: 12.0pt; line-height: 107%;\">. She also writes for <\/span><\/em><a href=\"https:\/\/ukservicesreviews.com\/best-assignment-writing-services\/\"><em><span style=\"font-size: 12.0pt; line-height: 107%;\">Ukservicesreviews.com<\/span><\/em><\/a><em><span style=\"font-size: 12.0pt; line-height: 107%;\">. As both a marketing and technical writer, she shares her unique lifestyle tips and personal development advice with her audience.<\/span><\/em><\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate professionals use newsletters to connect with prior customers, business partners, and prospective clients. Staying in contact with the community and providing value to followers are important, when it comes to the housing market. Therefore, it\u2019s imperative to make the first impression count.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Ways To Boost Sales With Real Estate Newsletters<\/title>\n<meta name=\"description\" content=\"5 Ways To Boost Sales With Real Estate Newsletters\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2020\/07\/01\/5-ways-to-boost-sales-with-real-estate-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Boost Sales With Real Estate Newsletters\" \/>\n<meta property=\"og:description\" content=\"5 Ways To Boost Sales With Real Estate Newsletters\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2020\/07\/01\/5-ways-to-boost-sales-with-real-estate-newsletters\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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