{"id":3255,"date":"2022-06-21T19:23:28","date_gmt":"2022-06-21T19:23:28","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2022\/06\/21\/rentpath-announces-rebrand-to-rent-period\/"},"modified":"2025-03-13T02:44:08","modified_gmt":"2025-03-13T02:44:08","slug":"rentpath-announces-rebrand-to-rent-period","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2022\/06\/21\/rentpath-announces-rebrand-to-rent-period\/","title":{"rendered":"RentPath announces rebrand to Rent., calls move its &#8220;most significant evolution&#8221;"},"content":{"rendered":"\n<p>Rental industry digital marketing solutions provider, <strong>RentPath<\/strong> announced Tuesday it has rebranded to <strong>Rent.<\/strong> \u2014&nbsp;that&#8217;s Rent, period. <\/p>\n\n\n\n<p>Rent. was acquired by <strong>Redfin<\/strong> in April 2021. Its network of rental listing services include <strong>Rent.com, Rentals.com, ApartmentGuide.com<\/strong> and Redfin\u2019s newly launched rental service. According to Rent. CEO Jon Ziglar, the rebrand will not affect any of Rent.\u2019s listing partners.<\/p>\n\n\n\n<p>\u201cThis is the company\u2019s most significant evolution in a nearly 50-year history of serving the rental industry,\u201d Ziglar said. \u201cThis is much more than a name change. It is the outward signal of our evolution from an advertising company to a technology and software driven company.\u201d<\/p>\n\n\n\n<p>Along with the rebrand, Rent. also announced the launch of a variety of new features in its listing service, <strong>RentMarketplace<\/strong>, including automated profile sync to help manage Google business profiles, 3D floor plans, and request-a-tour functionality on all listings. In addition, the company announced the expansion of its<strong> RentSocial<\/strong> marketing through the launch of its <strong>Snapcha<\/strong>t advertising service, and the launch <strong>of RentEngage<\/strong>, an engagement solutions platform that helps with lead nurturing and renter assistance through 24\/7 and call center support and email functionality.<\/p>\n\n\n\n<p>Ziglar said the rebrand and the enhanced product suite will help clients, such as property managers, expand their reach and improve their efficiency.<\/p>\n\n\n\n<p>\u201cThe launch of Rent. is a continuation of the growth and momentum the company has experienced over the last year, beginning with the Redfin acquisition in April 2021, and the restructuring of the business around this new vision,\u201d Ziglar said.<\/p>\n\n\n\n<p>Redfin, which acquired Rent. in 2021, announced that it is <a href=\"https:\/\/www.realtrends.com\/blog\/articles\/redfin-lays-off-8-of-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">laying off<\/a> 6% of its work force or roughly 470 employees. The layoffs come as the Fed implements the largest <a href=\"https:\/\/www.housingwire.com\/articles\/fed-moves-fast-increases-rates-by-75-bps\/\" target=\"_blank\" rel=\"noreferrer noopener\">mortgage rate hike<\/a> since 1994 and <a href=\"https:\/\/www.realtrends.com\/blog\/articles\/oh-no-look-at-this-agents-react-to-a-housing-market-slowdown\/\" target=\"_blank\" rel=\"noreferrer noopener\">housing market conditions<\/a> remain uncertain. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redfin owned rental digital marketing solutions platform, RentPath, announced that it is rebranding to Rent.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-3255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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