{"id":3173,"date":"2022-06-13T10:26:28","date_gmt":"2022-06-13T10:26:28","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2022\/06\/13\/top-team-leader-brandon-brittingham-relationships-accountability\/"},"modified":"2025-03-13T02:43:56","modified_gmt":"2025-03-13T02:43:56","slug":"top-team-leader-brandon-brittingham-relationships-accountability","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2022\/06\/13\/top-team-leader-brandon-brittingham-relationships-accountability\/","title":{"rendered":"Top team leader on building emotional connections and accountability"},"content":{"rendered":"\n

In 2007, Brandon Brittingham was a solo agent. Today, he is the \u00a0CEO and team leader at The Maryland and Delaware Group of Long & Foster Real Estate<\/strong> in Salisbury, Maryland \u2013 a founding member of Leading Real Estate Companies of the World<\/strong>. <\/p>\n\n\n\n

Brittingham heads up the No. 1 medium-sized real estate team by sales volume and No. 2 by transaction sides in The RealTrends + Tom Ferry The Thousand<\/strong> national rankings. <\/a><\/p>\n\n\n\n

Part of Brittingham\u2019s brand is to challenge people to pick his brain. RealTrends recently picked Brittingham\u2019s brain on team building, coaching, management training and the keys to success.<\/p>\n\n\n\n

RealTrends: What are some of the top lessons that you’ve learned in team building?<\/strong><\/p>\n\n\n\n

Brittingham:<\/strong> I spent a lot of time going through leadership training, reading, books, and podcasts every chance I could get to learn how to become a better leader. If you can\u2019t lead people, eventually it\u2019s just not going to work out. In my business, when I struggled versus when I made the pivot, we really started to grow. A lot of it had to do with learning to be a good leader. Then I was able to teach other people how to be a good leader. That\u2019s how we were able to consistently grow. It\u2019s one of the things that our industry doesn\u2019t talk enough about or focus on. You have to learn how to lead people to grow a team to the level we have.<\/p>\n\n\n\n

RealTrends: Leadership has changed over the past few years due to the Great Resignation and other factors. How has that informed your leadership?<\/strong><\/p>\n\n\n\n

Brittingham: <\/strong>Being a good leader means you have to teach people how to be accountable, but you also have to have a deep emotional connection with them. There\u2019s two ways to lead people: from fear or from love. At one time in my life, I led from fear. Then it changed when I started having deep personal connections with people who worked for me. They knew I cared about them and their outcomes. Then you can hold them accountable without them feeling like they’re being attacked. The highest form of love is accountability. I was able to build that into our culture so that now with my agents and staff, when everybody holds everyone else accountable, it’s out of love for all of us being part of the same mission to grow together. In our industry, the biggest mistake is to just KPI everybody and tell people \u2018you need to do this or you’re going to be in trouble for it\u2019. That doesn\u2019t work. To get people into true productivity, you have to have a culture of accountability. You also have to do it through love and not fear. That\u2019s one of the things I learned on how to unlock peak productivity in people.<\/p>\n\n\n\n

RealTrends: Tell us about the role your coaching program and management training plays in your business success.  <\/strong><\/p>\n\n\n\n

Brittingham: <\/strong>Another reason why we are successful is we figured out all the pain points in the transaction for the customer and we control them in-house. Property management was one of those pain points, so we built a really big property management business. I published a book about it \u2013 \u2018Converting Units to Dollars: Elite Ops Property Management\u2019 (Amazon). Personal coaching with Jon Cheplak helped me tremendously. I wanted to give back to people to help them get there fast. We started our own coaching community about a year ago to help other people in our industry get the training from people who are in the trenches and building companies and building teams.<\/p>\n\n\n\n

RealTrends: What else has been key to your success?<\/strong><\/p>\n\n\n\n

Brittingham:<\/strong> Figure out your leadership and the rest will figure itself out. It\u2019s really important to get into rooms with people who are smarter than you. You\u2019ve got to hire coaches and go to Masterminds with people who are ahead of you because that gives you the ability to compress time. You will always thrive in the business if you can figure out how to solve all of the customer\u2019s problems. We\u2019re involved in mortgage title insurance, property management, building houses \u2013 anything that touches a home sale, we have a business around it. That wasn\u2019t focused on profitability \u2013 the focus is on if I can solve your problems as a consumer, then all of our businesses grow.<\/p>\n\n\n\n

The bottom line for Brittingham: leading from love engenders positive feelings in team members who are in turn more willing to hold themselves accountable. Setting up an operation that solves all of the customer\u2019s pain points reaps a return on investment in always being busy and in demand.<\/p>\n","protected":false},"excerpt":{"rendered":"

As team leader of a successful group with Long & Foster, Brandon Brittingham knows that deep relationships with agents are key to success.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2647],"class_list":["post-3173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nTop team leader on building emotional connections and accountability - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"As team leader of a successful group with Long & Foster, Brandon Brittingham knows that deep relationships with agents are key to success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2022\/06\/13\/top-team-leader-brandon-brittingham-relationships-accountability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top team leader on building emotional connections and accountability\" \/>\n<meta property=\"og:description\" content=\"As team leader of a successful group with Long & Foster, Brandon Brittingham knows that deep relationships with agents are key to success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2022\/06\/13\/top-team-leader-brandon-brittingham-relationships-accountability\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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