{"id":3161,"date":"2022-05-27T11:15:00","date_gmt":"2022-05-27T11:15:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2022\/05\/27\/gk-properties-leader-on-implementing-a-hub-and-spoke-growth-strategy\/"},"modified":"2025-03-13T02:43:32","modified_gmt":"2025-03-13T02:43:32","slug":"gk-properties-leader-on-implementing-a-hub-and-spoke-growth-strategy","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2022\/05\/27\/gk-properties-leader-on-implementing-a-hub-and-spoke-growth-strategy\/","title":{"rendered":"GK Properties leader on implementing a hub-and-spoke growth strategy"},"content":{"rendered":"\n

Not satisfied with opportunities in his home market, George Kypreos has built a fast-growing national business with an unusual hub-and-spoke model. As broker\/owner of GK Properties<\/strong> with headquarters in Henderson, Nevada, Kypreos serves the dynamic Las Vegas market with three offices and 57 agents. But he has also expanded to other geographic areas, opening a Realty ONE Group Edge<\/strong> brokerage in Atlanta, and Keller Williams<\/strong> company in North Carolina, along with other agents in various locations.<\/p>\n\n\n\n

\u201cWe are all one team,\u201d says Kypreos, whose Nevada company was one of RealTrends\u2019 Nation\u2019s Best<\/a> top-performing brokerages with 1,856 transaction sides and $661 million in sales volume in 2021. Overall, Kypreos and his partner Cheryl Kypreos lead about 100 agents nationwide who serve both retail clients and institutional investors.<\/p>\n\n\n\n

A Las Vegas native and former professional chef, Kypreos began his real estate career with Coldwell Banker more than 20 years ago. He founded GK Properties in 2016 and opened a new brokerage in Georgia two years later. \u201cI have long been a top-producing agent here, but Las Vegas is a very competitive market, so when I wanted to expand I looked for niche opportunities around the country,\u201d he says. \u201cWe quarterback everything from Las Vegas, and hold virtual meetings and go to the local markets in person.\u201d<\/p>\n\n\n\n

Focusing on the basics<\/strong><\/h4>\n\n\n\n

Kypreos has built a successful brokerage by focusing on the basics. \u201cWe coach our agents [on] how to convert leads<\/a> and stay in front of their database, empowering them for success,\u201d he says. \u201cI believe in the importance of hard work, and holding yourself accountable. Our expansion has been based on executing the fundamentals and having the right partners and team players.\u201d<\/p>\n\n\n\n

Regardless of location, Kypreos has a consistent operational approach. \u201cWe buy leads, and disperse them among our team members,\u201d he says. When the company provides a successful lead, Kypreos takes the lion\u2019s share of the commission, but the split is reversed if the agent generates a lead.<\/p>\n\n\n\n

Providing value<\/h4>\n\n\n\n

Kypreos also provides agents with in-house services like marketing, photography, and transaction management support so they can focus on their client relationships. \u201cWe work with Zillow<\/strong>, BoomTown <\/strong>paid, Google<\/strong> paid, realtor.com<\/strong> and others, along with direct mail, trying to get the phones to ring and fill up the email boxes,\u201d he says. \u201cOur supportive services approach works, because we have agents doing 50 to 60 transactions a year, rather than 15 or 20 on their own. But an independent agent who can find leads and manage the business, isn\u2019t really a fit for us.\u201d<\/p>\n\n\n\n

To maintain a common culture across markets, Kypreos hosts regular online sessions to discuss consumer trends and marketing strategies. \u201cWe like our veterans to show the rookies, and sometimes the rookies can teach the veterans,\u201d he says. \u201cWe get everybody in the virtual pit together and share phone calls about how to get the consumer to feel comfortable with our services.\u201d<\/p>\n\n\n\n

Looking ahead, Kypreos isn\u2019t interested in going vertical with ancillary services<\/a> like mortgages or title insurance. \u201cI didn’t want to go down that road,\u201d he says. \u201cInstead, I want the best vendors to earn their way with great service.\u201d<\/p>\n\n\n\n

But Kypreos is interested in growing his current markets and entering new metros<\/a> in Arizona, Tennessee and Texas. \u201cWe’d like to recruit like-minded agents for our team and grow the numbers that way,\u201d he says. \u201cI don\u2019t know what the future holds, but we keep looking at the map and see plenty of slivers of new opportunities.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

George Kypreos has built a fast-growing national business with an unusual hub-and-spoke model. As broker\/owner of GK Properties with headquarters in Henderson, Nevada, Kypreos is quickly taking his model to other states.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-3161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nGK Properties leader on implementing a hub-and-spoke growth strategy - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"George Kypreos has built a fast-growing national business with an unusual hub-and-spoke model across several states.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2022\/05\/27\/gk-properties-leader-on-implementing-a-hub-and-spoke-growth-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GK Properties leader on implementing a hub-and-spoke growth strategy\" \/>\n<meta property=\"og:description\" content=\"George Kypreos has built a fast-growing national business with an unusual hub-and-spoke model across several states.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2022\/05\/27\/gk-properties-leader-on-implementing-a-hub-and-spoke-growth-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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