{"id":2909,"date":"2022-03-04T18:13:18","date_gmt":"2022-03-04T18:13:18","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2022\/03\/04\/lion-orb-launches-paid-digital-marketing-platform\/"},"modified":"2025-03-13T02:40:46","modified_gmt":"2025-03-13T02:40:46","slug":"lion-orb-launches-paid-digital-marketing-platform","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2022\/03\/04\/lion-orb-launches-paid-digital-marketing-platform\/","title":{"rendered":"Lion &#038; Orb launches paid digital marketing platform\ufffc"},"content":{"rendered":"\n<p>Real estate public relations firm <strong>Lion &amp; Orb<\/strong> announced its entrance into the paid digital marketing space on Thursday with the <a href=\"https:\/\/www.lionandorb.com\/adstudio\" target=\"_blank\" rel=\"noreferrer noopener\">launch<\/a> of <strong>+AdStudio<\/strong>.<\/p>\n\n\n\n<p>Developed with Seattle-based real estate technology company <strong>Evocalize<\/strong>, +AdSpace is an invite only advertising platform that allows users to make ads for Instagram, Facebook and Google.<\/p>\n\n\n\n<p>\u201cWe realized early on that when we would secure media placements for clients, we needed a tool to promote those articles that featured their products and services quickly, for an extended period of time as a sales tool,\u201d Audie Chamberlain, the founder of Lion &amp; Orb, said in a statement. \u201cWith +AdStudio, we have really connected those dots, making digital advertising easy, cost effective, and efficient to execute.\u201d &nbsp;<\/p>\n\n\n\n<p>In the past, Lion &amp; Orb has helped clients with media outreach and news distribution. Lion &amp; Orb stated that +AdStudio will help clients maximize positive industry media placements.<\/p>\n\n\n\n<p>According to the press release, the platform helps users by streamlining the process of creating, managing, and reporting digital advertising campaigns, by integrating these steps into a single platform.<\/p>\n\n\n\n<p>The platform features MLS integrations that allow agents to advertise new listings, just sold homes, coming soon listings and open houses, built-in targeted audiences, as well as the option to custom build audiences, and campaign strategies that include popular listing ads and <strong>PressLeads<\/strong>, a new lead-generating ad blueprint created by Lion &amp; Orb.<\/p>\n\n\n\n<p>PressLeads and +AdSpace were beta tested by <strong>DropOffer<\/strong>, <a href=\"https:\/\/www.housingwire.com\/articles\/dropoffer-wants-real-estate-agents-to-go-off-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">a real estate platform<\/a> designed to help agents find off-market properties for their clients. According to Lion &amp; Orb, DropOffer used PressLeads\u2019s ad blueprint and location-based targeting features to boost some of the positive press the startup has received. As a result of this test, Lion &amp; Orb reported that DropOffer saw a 200% increase in daily registrations with a cost per new registration of $3.00 and cost per impression was $0.04.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate PR firm Lion &#038; Orb announced its entrance into the paid digital marketing space on Thursday with the launch of +AdStudio.<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-2909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lion &amp; 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