{"id":2702,"date":"2021-12-14T14:00:00","date_gmt":"2021-12-14T14:00:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/12\/14\/zillows-former-agent-liaison-launches-comms-platform-agentloop\/"},"modified":"2025-03-13T02:39:49","modified_gmt":"2025-03-13T02:39:49","slug":"zillows-former-agent-liaison-launches-comms-platform-agentloop","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/12\/14\/zillows-former-agent-liaison-launches-comms-platform-agentloop\/","title":{"rendered":"Zillow\u2019s former agent liaison launches comms platform AgentLoop"},"content":{"rendered":"\n

It\u2019s not exactly hard for the real estate agents of today to get in touch with clients or other agents. They have Instagram, Facebook Messenger, Whatsapp, text messaging, and the most analog tool of all \u2013 the old fashioned phone call. But managing these different platforms, at times, can be a real challenge. Out of this struggle, AgentLoop<\/strong> was born, said Jay Thompson, the company\u2019s co-founder and director of outreach.<\/p>\n\n\n\n

\u201cThe vast majority of real estate sales have two agents involved, so a lot of communication has to happen to even just get a property under contract,\u201d Thompson, the former director of industry outreach at Zillow, said in an interview. \u201cIt is a very cooperative industry, so the networking and communication between real estate agents is super important. There are lots of communication tools out there and it\u2019s hard sometimes for real estate agents to remember where they are communicating with someone.\u201d<\/p>\n\n\n\n

AgentLoop<\/a> is a nationwide interactive networking, listing and communications platform, available to agents and brokers regardless of their brokerage, franchise or team affiliation. Roughly 895,000 agents are currently on the platform, which Thompson said has been operating in \u201cstealth mode\u201d for a few months now.<\/p>\n\n\n\n

\u201cIt is brokerage agnostic so to speak,\u201d Thompson said. \u201cYou don\u2019t have to belong to a certain brokerage or franchise to use the platform.<\/p>\n\n\n\n

Through the AgentLoop<\/a> platform, which is available as both a desktop website and a mobile application, agents have access to an internal chat feature and click-to-call or email functions. When agents sign up for the application, they will see that they have a basic \u201cprofile\u201d already set up on the site, which will include their name and contact. Thompson said that this data was compiled from various public sources. Once into the app, agents will be asked if they would like to import their existing agent and broker contacts in their phone to their \u201cnetwork.\u201d<\/p>\n\n\n\n

\u201cIt is almost like a Rolodex of agents, with a way to contact all of them built right in,\u201d Thompson said. \u201cYou click a button and their phone number pops up, you don\u2019t have to search through anything to find it.\u201d<\/p>\n\n\n\n

At the moment, AgentLoop is unable to sync with an agent\u2019s Facebook Messenger<\/strong> or WhatsApp<\/strong> messaging platforms. In an age where social media<\/a> is playing a larger and larger role in agents lead generation<\/a>, this could be a potential turn off for some users. Thompson said AgentLoop would explore the possibility of adding such integration if they see demand for it.<\/p>\n\n\n\n

One of the selling points of the application, however, is agent\u2019s ability to send MLS-like listings directly to other agents through the platform and gain immediate feedback.<\/p>\n\n\n\n

\u201cWhen an agent gets a listing they\u2019ll push it out to their network of sometimes upwards of 500-1000 agents and that is great, but they frequently don\u2019t get any feedback,\u201d Thompson explained. \u201cThey don\u2019t know who has seen it or if anyone is interested. With AgentLoop, agents can pick and choose who to send a listing to based on filters they can select and then the agents who receive the listing can click options to notify the sellers agent if they have a client who is interested, one who might be interest or do not have an interested client.\u201d<\/p>\n\n\n\n

Thompson noted that while agents sometimes get bogged down by detailed feedback about location or specific features in the master bathroom, the feedback offered through AgentLoop is quick and to the point, enabling agents to pursue more fruitful leads.<\/p>\n\n\n\n

The app currently requires agents to import photos, specs and a brief description of the property manually, but they are looking into syncing the platform with MLS platforms.<\/p>\n\n\n\n

\u201cThe data the listing agents put into the app is not super robust,\u201d Thompson said. \u201cWe aren\u2019t trying to replicate the detail of the MLS or a listing platform. But it really takes you through step by step and all the important details \u2013 number of bedrooms, bathrooms, square footage, etc., \u2013 are there. It only takes maybe two or three minutes to generate a listing.\u201d<\/p>\n\n\n\n

The app and corresponding desktop site are currently available to all licensed agents in the U.S. Agents who sign up for the application have access to all of its features for free one-month trial period after which, agents who wish to maintain their account will have to pay a $10-20 monthly fee depending on their level of listing volume.<\/p>\n\n\n\n

Although the listing feedback capabilities and lack of brokerage affiliation make AgentLoop stand out from other CRM and communication platforms, at a time when many brokerages, like Keller Williams<\/strong><\/a> and Compass<\/strong><\/a>, are launching their own apps, it is an open question whether agents will be willing to sign up for yet another communication service.<\/p>\n\n\n\n

\u201cThere is so much technology out there available for agents, but the developers don\u2019t primarily have the agent in the forefront,\u201d Thompson said. \u201cWe really strongly believe that this industry can\u2019t work without real estate agents. We are trying to come up with a product that agents can easily use to build their business.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

AgentLoop, a communications platform for agents co-developed by former Zillow director of industry outreach Jay Thompson, launched this week<\/p>\n","protected":false},"author":34740,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1760],"class_list":["post-2702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nZillow\u2019s former agent liaison launches comms platform AgentLoop - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"AgentLoop, a communications platform for agents co-developed by former Zillow director of industry outreach Jay Thompson, launched this week\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2021\/12\/14\/zillows-former-agent-liaison-launches-comms-platform-agentloop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zillow\u2019s former agent liaison launches comms platform AgentLoop\" \/>\n<meta property=\"og:description\" content=\"AgentLoop, a communications platform for agents co-developed by former Zillow director of industry outreach Jay Thompson, launched this week\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2021\/12\/14\/zillows-former-agent-liaison-launches-comms-platform-agentloop\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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