{"id":2692,"date":"2021-12-07T15:41:57","date_gmt":"2021-12-07T15:41:57","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/"},"modified":"2025-03-13T02:39:47","modified_gmt":"2025-03-13T02:39:47","slug":"5-real-estate-online-trends-for-2022","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/","title":{"rendered":"5 real estate online trends for 2022"},"content":{"rendered":"\n<p>Without a doubt, the real estate industry is very competitive. Perhaps in the same way that the industry can be super-competitive, there is undoubtedly an equally high demand for the services of real estate agents as can be attested to by information gleaned from <strong>Google<\/strong> Ads Keyword Planner tool. How can a smaller or independent real estate agent be competitive and fight for a share of the high demand that exists for their services? Here are some online trends to watch in 2022.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/NirVec-MFLkmkyrF7VL1ACDom8pT0rd3njOJInCYTBBuduSRMHUbND6x-lHENhY22h2NLbNURi7pBl6nOUK6Fcg-RYqh5PuAWmnGSCFTJbeNIs4WiKdlrb4LormcW9NZbiIjzHv3.png\" alt=\"\" width=\"-1249\" height=\"-886\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Advanced social media use<\/strong><\/h4>\n\n\n\n<p>In 2020, around 3.6 billion people worldwide were reportedly <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\">on social media<\/a>. By 2025, that number is expected to reach approximately 4.41 billion. If there is something that agents can take away from this online trend, it&#8217;s that their target audience is on social media.<\/p>\n\n\n\n<p>Simply publishing on social media one or several times a day or week will not cut it anymore. Some examples of more advanced ways to get the most out of social media might involve things like using <a href=\"https:\/\/www.businessinsuranceusa.com\/news\/business-start-up-help\/business-social-media-advocates\/\">social media listening tools<\/a> to see what your target audience is saying concerning the industry or services that you offer, after which you can then strategically engage with them.<\/p>\n\n\n\n<p>You could also combine a paid <a href=\"https:\/\/www.realtrends.com\/blog\/agents-harness-the-power-of-social-media-to-generate-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media campaign<\/a> with a Google\/Microsoft ads campaign that incorporates a retargeting function. One main advantage of doing this is that it gives you the ability to reach your potential clients or target audience several times over a period of time, thereby giving you several opportunities to convince them to consider using your service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Greater mobile use<\/strong><\/h4>\n\n\n\n<p>Mobile devices are no longer exclusively used for calling and messaging other people. They also play an important role in the real estate industry, ranging from their use by real estate agents to communicate with potential clients while on the move, to offering a wider array of services like providing virtual or 3D property tours, providing virtual open houses, video conferencing, and more. Mobile devices are also increasingly being used by people looking to buy, sell or rent a property, but just as importantly, being able to do so while being on the move.&nbsp;<\/p>\n\n\n\n<p>To this end, an agent should ensure that they are well-placed to take advantage of this opportunity and trend.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Enhanced visuals<\/strong><\/h4>\n\n\n\n<p>Visuals play an important role in the real estate industry. They help attract potential buyers by giving them a better and visual idea of what they can expect.<\/p>\n\n\n\n<p>Customers can gain more insight into the different properties available on listings through:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Very high-quality photos<\/li><li>Promotional videos<\/li><li>Virtual Reality<\/li><li>Interactive tours<\/li><li>3D Renders<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Convenient transactions<\/strong><\/h4>\n\n\n\n<p>Convenience is one the main selling points of most real estate transactions that take place online. The internet has opened up new vistas of opportunities and alternatives for making online payments and other real estate financing transactions without leaving one\u2019s home.&nbsp;<\/p>\n\n\n\n<p>Some real estate portals have started leaning heavily towards contactless transactions and this trend is expected to be adopted by more companies in the industry. This will have the effect of further streamlining the processes of buying, selling or renting properties, finding a mortgage, sending e-signatures, e-closing deals and much more.<\/p>\n\n\n\n<p>The opportunities that the digital world has presented to the real estate industry are Indeed immense. There is increased convenience, accessibility, and a lot more features that are available to real estate agents in the running of their businesses as a result. The onus now rests with the agents to recognize these opportunities and take the necessary steps to take advantage of them. One starting point is by being aware of and taking advantage of these online trends in the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can a smaller or independent real estate agent be competitive and fight for a share of the high demand that exists for their services? Here are some online marketing trends to watch in 2022.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[2301],"class_list":["post-2692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 real estate online trends for 2022 - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"How can a smaller or independent real estate agent fight for business? Here are some online trends to watch in 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 real estate online trends for 2022\" \/>\n<meta property=\"og:description\" content=\"How can a smaller or independent real estate agent fight for business? Here are some online trends to watch in 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kanayo Okwuraiwe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kanayo Okwuraiwe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\"},\"headline\":\"5 real estate online trends for 2022\",\"datePublished\":\"2021-12-07T15:41:57+00:00\",\"dateModified\":\"2025-03-13T02:39:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/\"},\"wordCount\":608,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/\",\"name\":\"5 real estate online trends for 2022 - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2021-12-07T15:41:57+00:00\",\"dateModified\":\"2025-03-13T02:39:47+00:00\",\"description\":\"How can a smaller or independent real estate agent fight for business? Here are some online trends to watch in 2022.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#primaryimage\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 real estate online trends for 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 real estate online trends for 2022 - RealTrends - Blog","description":"How can a smaller or independent real estate agent fight for business? Here are some online trends to watch in 2022.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/","og_locale":"en_US","og_type":"article","og_title":"5 real estate online trends for 2022","og_description":"How can a smaller or independent real estate agent fight for business? Here are some online trends to watch in 2022.","og_url":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Kanayo Okwuraiwe","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Kanayo Okwuraiwe","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#article","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788"},"headline":"5 real estate online trends for 2022","datePublished":"2021-12-07T15:41:57+00:00","dateModified":"2025-03-13T02:39:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/"},"wordCount":608,"commentCount":0,"publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/","url":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/","name":"5 real estate online trends for 2022 - RealTrends - Blog","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2021-12-07T15:41:57+00:00","dateModified":"2025-03-13T02:39:47+00:00","description":"How can a smaller or independent real estate agent fight for business? Here are some online trends to watch in 2022.","breadcrumb":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#primaryimage","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realtrends.com\/blog\/2021\/12\/07\/5-real-estate-online-trends-for-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 real estate online trends for 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.realtrends.com\/blog\/#website","url":"https:\/\/www.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/www.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2692"}],"version-history":[{"count":1,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2692\/revisions"}],"predecessor-version":[{"id":7427,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2692\/revisions\/7427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2692"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}