{"id":2616,"date":"2021-11-17T14:20:41","date_gmt":"2021-11-17T14:20:41","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/11\/17\/stop-chasing-real-estate-talent-attract-it-instead\/"},"modified":"2025-03-13T02:39:30","modified_gmt":"2025-03-13T02:39:30","slug":"stop-chasing-real-estate-talent-attract-it-instead","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/11\/17\/stop-chasing-real-estate-talent-attract-it-instead\/","title":{"rendered":"Stop chasing real estate talent, attract it instead"},"content":{"rendered":"\n<p>Business leaders in every industry have begun to feel the impact of the Great Resignation. <a href=\"https:\/\/nyl.as\/t1\/268\/brc775sx60wnrkag5ltchs98l\/5\/8ace439a7d2b91f07f82476012503e40e828c59c70245f8875e706d460842f0d\">Over 40%<\/a>\u00a0of the global workforce left or are considering leaving their jobs. After a year and a half of unprecedented challenges, changes, and pivots, people everywhere have reassessed what a fulfilling life looks like for them \u2013 and how their careers fit into it. It\u2019s no longer enough just to offer reasonable benefits and market-rate pay. That goes for real estate talent, as well.<\/p>\n\n\n\n<p>With&nbsp;<a href=\"https:\/\/nyl.as\/t1\/268\/brc775sx60wnrkag5ltchs98l\/6\/1320fa9f49173566b7f787f24f96300ede73817a96daab6fb5a618d32be07af1\">20%<\/a>&nbsp;of workers saying their employer doesn\u2019t prioritize work-life balance,&nbsp;<a href=\"https:\/\/nyl.as\/t1\/268\/brc775sx60wnrkag5ltchs98l\/7\/7cab0f0d70c19a6e7f1a3ebae5f8113d96f2ec711908472f6ea7bd32e18abfe2\">54%<\/a>&nbsp;of employees feeling overworked, and&nbsp;<a href=\"https:\/\/nyl.as\/t1\/268\/brc775sx60wnrkag5ltchs98l\/8\/23fb0e631a0c251ee97e55ba8c275b99283a16c077062952caeba17a16300f7d\">75%<\/a>&nbsp;of high performers saying the pandemic made them question the potential for career advancement in their current jobs, people are looking at their jobs \u2013 and&nbsp;<em>to<\/em>&nbsp;their employers \u2013 to actively promote work-life balance, professional advancement, and more. <\/p>\n\n\n\n<p>The good news is that, with the right approach, this vast shift in employee expectations can be a net positive for your business. A more fulfilled agent population is a more productive, communicative, and long-lasting one. It\u2019s also one that will spread the word about your company culture, helping to build a pipeline that allows you to stop chasing after the right candidates and start attracting them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-keys-to-success\"><br><strong>The Keys to Success<\/strong><\/h4>\n\n\n\n<p>To <a href=\"https:\/\/www.realtrends.com\/blog\/how-one-broker-centralized-recruiting\/\" target=\"_blank\" rel=\"noreferrer noopener\">attract and retain top <\/a>agents and staff \u2013 whether they\u2019re real estate agents, executives, customer service representatives, or other roles \u2013 you have to build a culture that recognizes each individual\u2019s success as a keystone to the company\u2019s success overall. <\/p>\n\n\n\n<p>That means providing actionable and tangible support systems, creating feedback loops for collaboration, and fostering genuine relationships at every level. No matter your industry, building the best team is about both establishing a reputation that <a href=\"https:\/\/www.realtrends.com\/blog\/realtrending-ep-111-agent-segmentation-recruiting-mergers-acquisitions\/\" target=\"_blank\" rel=\"noreferrer noopener\">attracts top talent<\/a> and intentionally fostering an environment that is ever-evolving to help them perform their best. As resignations hit\u00a0<a href=\"https:\/\/nyl.as\/t1\/268\/brc775sx60wnrkag5ltchs98l\/9\/661b49c944cc6d435b9e0f34b19adc9404572f70442f879040a53c3018eeb1d2\">an all-time high<\/a>, consider how your company is nurturing and communicating the following cultural philosophies:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Guide, don\u2019t push.\u00a0<\/strong>The same things that can send a client turning on their heels \u2013 like pressure or pushiness \u2013 can do the same to employees. Leadership is about guiding your team to their goals, not trying to push them there (and risk pushing them totally off course). <br><br>Success should be a collaborative effort; when your leadership is actively invested in employees, those employees in turn will be more invested in the company. Employees who feel like their leaders are invested in their success are more engaged (and can make your company up to\u00a0<a href=\"https:\/\/nyl.as\/t1\/268\/brc775sx60wnrkag5ltchs98l\/10\/cb03f5a0b8260e1b3b9e873a33defb92aedec5704391e23a9d878e2bfca2a77c\">21%<\/a>\u00a0more profitable). In-house coaches and mentors are an excellent way to ensure employees feel this accessible, collaborative support. Designating these specific support-focused roles also shows prospective talent that you\u2019re committed to their success from the start.<br><\/li><li><strong>Never stop learning.\u00a0<\/strong>Retention rates are as much as\u00a0<a href=\"https:\/\/nyl.as\/t1\/268\/brc775sx60wnrkag5ltchs98l\/11\/e391d565333b7b5c9913c88504a98244e4bdfeb449015501b4dc87bcf5da9b2f\">50% higher<\/a>\u00a0for companies with strong learning cultures, and\u00a0<a href=\"https:\/\/nyl.as\/t1\/268\/brc775sx60wnrkag5ltchs98l\/12\/5a2577edaaacdeeab0a460714dcfa8f8f05c32ceda984ffbde914a08c88e3ade\">86% of employees<\/a>\u00a0say it\u2019s important for employers to provide learning opportunities, which means they\u2019ll be looking for a company culture that values and fosters continued education. <br><br>A learning-based company culture is a win-win-win: in addition to attracting top talent, ongoing training strengthens your team\u2019s skills and having a deep well of knowledge about your industry makes clients trust you more. You can even use educational events as recruitment tools by opening some of them up to people outside of the company.<br><\/li><li><strong>Focus on the client.\u00a0<\/strong>No matter what industry you\u2019re in, you achieve your goals by helping clients achieve theirs. You must empower your team to truly focus on the client in everything they do, which can mean anything from marketing support to streamlining how work is divided. Make sure everyone on your team has the tools, time, and support needed to be an expert in their field\u00a0<em>and\u00a0<\/em>an expert at creating ongoing value. Don\u2019t just enable them to be a salesperson, a real estate agent, or a manager; help them become consultants, collaborators, and trusted advisors. That\u2019s how you can deliver the value that keeps clients coming back and the reputation that keeps candidates lining up to join the team.<br><\/li><li><strong>Value partnership.\u00a0<\/strong>True expertise means that people can turn to you for all things related to your industry. That doesn\u2019t mean you have to be the expert in every single detail of your niche, it means you need to build and rely on partnerships that let your team create that ongoing value that brings clients and candidates to your door. <br><br>Potentially meaningful connections are everywhere; build mutually beneficial partnerships with vendors and you can simultaneously bring new value to clients and team members and show a propensity for trust-building that gives prospective talent just one more reason to join your team.<br><\/li><li><strong>Be human.\u00a0<\/strong>At the end of the day, every business transaction boils down to one thing: an interaction between people. Focusing on the human factor \u2013\u00a0from team members to customers to job candidates \u2013 has positive ripple effects at every level of your company. Take a people-first approach to your employees and help them do the same for their clients. <br><br>Give them the support and resources needed to thoughtfully nurture relationships with clients over time, from training courses on network-building to strategic guidance on permission marketing efforts. The way your company interacts with clients is a reflection of the way you interact internally; if prospective candidates see an approach that\u2019s genuine and personal, they\u2019ll feel encouraged about the employer-employee relationship as well.\u00a0<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Focusing on the Long-Term<\/strong><\/h4>\n\n\n\n<p>The pandemic changed the way we think about most everything in life; for many, that includes the role that their career plays in their long-term happiness. People have never been hungrier for connection and support, and as business leaders we can provide workplaces, careers, and cultures where those are the characteristics around which success is built. Focusing on the long-term and the relational makes both emotional and business sense; it will help you attract top talent, give them a job they\u2019re eager to bring their best to each day, and build long-term success for your entire company.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business leaders in every industry have begun to feel the impact of the Great Resignation. Start attracting, rather than chase, real estate talent.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[24],"class_list":["post-2616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop chasing real estate talent, attract it instead - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Business leaders in every industry are feeling the impact of the Great Resignation. 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