{"id":2604,"date":"2021-11-01T20:35:58","date_gmt":"2021-11-01T20:35:58","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/11\/01\/realtrending-ep-111-agent-segmentation-recruiting-mergers-acquisitions\/"},"modified":"2025-03-13T02:39:29","modified_gmt":"2025-03-13T02:39:29","slug":"realtrending-ep-111-agent-segmentation-recruiting-mergers-acquisitions","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/11\/01\/realtrending-ep-111-agent-segmentation-recruiting-mergers-acquisitions\/","title":{"rendered":"Recruiting productive agents gets harder as market segments"},"content":{"rendered":"\n<p>In this edition of RealTrending, Steve Murray, senior advisor to\u00a0<strong>RealTrends<\/strong>, talks about the competition for productive agents due to segmentation, brokerage culture and offers and update on the market for mergers and valuations.<\/p>\n\n\n\n<div id=\"buzzsprout-player-9472059\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1595341\/9472059-recruiting-productive-agents-gets-harder-as-market-segments.js?container_id=buzzsprout-player-9472059&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Here is a small preview of today\u2019s RealTrending interview. The transcript below has been lightly edited for length and clarity:<\/p>\n\n\n\n<p><strong>Steve Murray:<\/strong> What do we mean by <a href=\"https:\/\/www.realtrends.com\/blog\/the-brokerage-rankings-show-agent-segmentation-is-growing\/\" target=\"_blank\" rel=\"noreferrer noopener\">segmentation<\/a> in the brokerage industry? It used to be the segmentation was that brokers had a graduated commission plan, traditional independent, or you were graduated commission plan franchise, or you were a 100% commission concept franchise or 100%  commission plan, flat-fee independent.<\/p>\n\n\n\n<p>Now, agents have eight to 10 brokerage models from which to choose. That means more competition to recruit productive agents. And, it requires a clear value proposition from the brokerage. <\/p>\n\n\n\n<p>So, the market is segmenting as never before. And what this requires out of brokerage companies is not to get caught in the middle without <a href=\"https:\/\/cxl.com\/blog\/value-proposition-examples-how-to-create\/\" target=\"_blank\" rel=\"noreferrer noopener\">clear differentiation<\/a> in what you&#8217;re offering. It must be clear. It must be distinct.<\/p>\n\n\n\n<p><em>RealTrending features insight into the brokerage industry. Twice a month, Steve Murray, senior advisor to RealTrends, shares trends he\u2019s seeing and conversations he\u2019s having with real estate brokers and affiliated industries. Hosted by Steve Murray and produced by Elissa Branch.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this edition of RealTrending, Steve Murray, senior advisor to\u00a0RealTrends, talks about the competition for productive agents due to segmentation, brokerage culture and offers and update on the market for mergers and valuations.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recruiting productive agents gets harder as market segments - 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