{"id":2527,"date":"2021-09-27T15:42:34","date_gmt":"2021-09-27T15:42:34","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/09\/27\/gamechanger-developing-a-one-on-one-training-program\/"},"modified":"2025-03-13T02:39:13","modified_gmt":"2025-03-13T02:39:13","slug":"gamechanger-developing-a-one-on-one-training-program","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/09\/27\/gamechanger-developing-a-one-on-one-training-program\/","title":{"rendered":"GameChanger: Developing a one-on-one training program"},"content":{"rendered":"\n<p>GameChanger Jose Medina\u2019s recruiting strategy incorporates coaching for agents at all levels of experience.\u00a0 \u201cWe don&#8217;t just bring in people and say, sink or swim,\u201d says Medina, operating partner, <strong>Keller Williams Legacy Group Realty LLC<\/strong>, Canton Ohio. \u201cWe want to start newcomers on a path to success and help them grow with us along the way.\u201d Thanks to the ability of his team to provide support, Medina and Keller Williams was named a 2021 Real Trends GameChanger with 435% growth in the past five years.<\/p>\n\n\n\n<p>Along with growing from 60 agents in 2016, to more than 240 agents today, the <a href=\"https:\/\/legacygrouprealty.yourkwoffice.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KW<\/a> firm has opened new offices and now has three locations in northern Ohio.\u00a0\u201cWe\u2019ve been able to take market share, recruit producing agents at those offices and keep growing our team,\u201d says Medina, a 19-year-real estate veteran. \u00a0\u201cWhile we wouldn\u2019t rule out future acquisition opportunities, our growth so far has been 100% organic.\u201d<\/p>\n\n\n\n<p>Rich Cosgrove, principal broker, primarily handles recruiting, along with the Keller Williams team leaders and a productivity coach. \u201cWe have created a culture that promotes accessibility, as well as agent involvement,\u201d he says. \u201cWhen agents come into the office, they see other successful agents and work hard to achieve their own goals.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-a-productivity-coach\"><strong>A productivity coach<\/strong><\/h4>\n\n\n\n<p>Medina says launching a productivity coaching program has been an important factor in the company\u2019s recruiting success and a big reason Keller Williams was named a GameChanger. \u201cFor several years there has been a high trajectory of agents getting into the business, so our coaching program has been invaluable for recruiting people and getting them into production.\u201d<\/p>\n\n\n\n<p>Three years ago, Medina recognized the potential of one of his sales leaders and gave her the role of productivity coach providing one-on-one training and support to roughly 60 agents. Last year, those new agents closed 175 to 200 transactions.\u00a0\u201cWe teach beginning agents the systems they need and the importance of accountability,\u201d he adds. \u201cIt gives them a sense of community in our office.\u201d<\/p>\n\n\n\n<p>Once agents gain some experience, they can enter a second phase of working with the productivity coach. \u201cWe have two different levels for agents depending on where they are in the business,\u201d says Cosgrove, adding that the ongoing coaching program is a powerful recruiting tool.<\/p>\n\n\n\n<p>More experienced agents also receive one-on-one coaching from Medina, Cosgrove and team leaders, supporting both recruitment and retention.\u00a0They ask the agents about how things are going, offer suggestions and help them grow their businesses.\u00a0\u201cWe want to make sure that all our people are getting value from the leadership team,\u201d Medina says.<\/p>\n\n\n\n<p>Medina and Cosgrove don\u2019t limit their training offerings to current KW agents. They also hold mastermind classes for agents in our market area. \u201cIt\u2019s a way to meet them and build a relationship.\u00a0Medina adds the leadership team\u2019s goal is to provide value to agents who might later decide to join the franchise,\u201d Medina says. \u201cIf the timing is right, they will come over. It\u2019s not a matter of hard selling our company. It\u2019s just building relationships in the Realtor\u00ae community.\u201d\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Advice for others<\/strong><\/h4>\n\n\n\n<p>Flexibility, creativity and adaptability are three principles that help brokers in their recruiting and retention strategies, say the two franchise leaders. \u201cWe all need to learn as we go,\u201d says Cosgrove. \u201cJust because we\u2019ve always done something on way, doesn\u2019t mean you have to keep doing it.&nbsp; Don\u2019t be so quick to say no to new ideas.\u201d<\/p>\n\n\n\n<p>Cosgrove also emphasizes the importance of having a personal connection with the broker or team leader, as well as ongoing training that engages agents and keeps them on a path to success.\u00a0\u201cWhen it comes to retention, you need to have great staff as well,\u201d he says. \u201cWe have been able to put the right people in the right places with a culture of collaboration.\u201d<\/p>\n\n\n\n<p>Brokers also need to monitor and measure the success of their recruiting, adds Medina.\u00a0That means creating a system to provide accountability, and helps recruiters stay focused on bringing in the right agents. Noting the disruptions of the past few years, Medina adds that tomorrow\u2019s leading brokers are going to be the ones who adapt to the needs of their agents, staff and consumers.<\/p>\n\n\n\n<p>Medina\u2019s last suggestion for recruiting is a simple one: Have a plan, and follow your plan. \u201cThat\u2019s what we have done in terms of attracting talent and growing our company,\u201d he says. \u201cIt\u2019s not some super sexy, amazing strategy, but execution that counts. Just do the work and good things happen.\u201d<\/p>\n\n\n\n<p>Jose Medina, operating partner, Keller Williams Legacy Group Realty LLC, Canton Ohio, was named a <a href=\"https:\/\/www.realtrends.com\/blog\/game-changers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Real Trends 2021 GameChanger.<\/a>\u00a0In the past five years, between 2016 and 2020, he achieved 435% growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GameChanger Keller Williams Legacy Group Realty, led by Jose Medina and Rich Cosgrove, attributes 435% growth to training programs.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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