{"id":2523,"date":"2021-09-24T16:21:27","date_gmt":"2021-09-24T16:21:27","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/"},"modified":"2025-03-13T02:39:13","modified_gmt":"2025-03-13T02:39:13","slug":"brokers-take-a-diy-approach-to-real-estate-recruiting","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/","title":{"rendered":"Brokers take a DIY approach to real estate recruiting"},"content":{"rendered":"\n

To recruit good agents, Monte Mohr tried engaging his managers and hiring third-party services before taking it on himself. \u201cI do not believe anyone can be as effective as the leader of the pack calling other agents and having a conversation to see if they might be a good fit,\u201d says Mohr, broker\/owner, Realty ONE Group Music City<\/strong> in Nashville.<\/p>\n\n\n\n

After 37 years in the business, Mohr was able to change his mindset from generating business to recruiting agents and helping them achieve their goals. \u201cThere’s nothing more important for a broker than to recruit agents into their company,\u201d says Mohr, who grew his company from 17 to 200-plus agents in less than three years. \u201cRetention is important, culture is important, but with more agents, you have more business coming in.\u201d<\/p>\n\n\n\n

Bob Bronswick, managing partner, Realty ONE Group <\/strong>in <\/strong>Lone Tree, Colorado, agrees with that do-it-yourself approach to recruiting<\/a>. He personally recruited 37 agents in 90 days for his firm, which now has about 225 agents in two Denver-area offices. \u00a0\u201cI’m old school,\u201d he says \u201c[Real estate] recruiting and retention have always been a passion for me, and I think they are the two major drivers of our industry.\u201d<\/p>\n\n\n\n

Both brokers<\/a> have tried other approaches, such as engaging phone, email or mail service firms, without as much success. Mohr says the main issues are cost and commitment. \u201cI hired someone to make calls for me, but couldn\u2019t pay enough to keep her,\u201d he says. \u201cAs for managers, I don\u2019t think they have enough skin in the game.\u201d<\/p>\n\n\n\n

Bronswick adds that agents get tired of being flooded with text messages and email campaigns. \u201cWhen I was an agent, I respected a company owner who would take the time to call and then meet with me.\u201d<\/p>\n\n\n\n

Best practices for brokers<\/strong><\/p>\n\n\n\n

For brokers, there\u2019s no better way to recruit or retain agents than making personal phone calls, says Mohr. \u201cDon\u2019t be afraid to pick up the telephone,\u201d he says. \u201cIt\u2019s easier to send a text message, but the chances of getting an appointment are higher with a call.\u201d<\/p>\n\n\n\n

Mohr says his goal is to have five meaningful conversations a day with new people or current agents. He has a growing list of agents in the Nashville market who have listened to his podcasts, follow his newsletter or connect on social media. When he picks up the phone to call a prospect, he starts the conversation about a recent topic. \u201cIn that way, it\u2019s a warm conversation, rather than a cold call,\u201d he says. \u201cYou also need to be consistent and follow up [with] every one of those warm leads.\u201d<\/p>\n\n\n\n

Bronswick\u2019s best practices for real estate recruiting include using a software system \u2014 BrokerMetrics<\/strong> \u2014 to find agents within a certain radius of his office.\u00a0 He also cultivates agent \u201ccheerleaders\u201d who are out in the field every day. \u201cWhen we first opened, they helped us get some really good people on board,\u201d he says.\u00a0<\/p>\n\n\n\n

Once Bronswick has made contact, he asks questions and focuses on the agent\u2019s situation, asking questions like, \u201cWhat is the perfect environment, the perfect culture or the perfect platform for you?\u201d As a broker, you have to remember, it\u2019s all about them, not about you, he adds. He notes that real estate recruiting is all about solving problems. <\/p>\n\n\n\n

If there is an interest, Bronswick takes time to explain his transaction-based brokerage model. \u201cI know it takes time to develop a relationship, so I explain our philosophy and, as well as the financial side,\u201d he says. \u201cIt can be a long courtship process, getting someone to move to your company.\u201d<\/p>\n\n\n\n

Both Bronswick and Mohr look for mid-level agents doing 10 to 40 deals a year, rather than superstars. \u201cThat gives you a larger pond when you go fishing,\u201d Bronswick says. \u201cIt\u2019s also easier to get in front of someone who\u2019s not a top producer.\u201d<\/p>\n\n\n\n

Retention tips<\/strong><\/p>\n\n\n\n

As for retention, there\u2019s no substitute for a high-touch, high-tech approach, says Bronswick. Every day he sends out about 10 text messages to his agents to let them know he\u2019s thinking about them.  \u201cWhen they have a closing or a big deal, I reach out and congratulate them,\u201d he adds. \u201cDuring the pandemic, we brought in coffee caterers and food trucks to our parking lot, so we could all get together while distancing correctly. That way they don\u2019t feel like they are alone on an island.\u201d<\/p>\n\n\n\n

Investing in a nice office environment can also help retention, says Mohr. \u201cWe have a beautiful facility with lots of space and a rooftop entertainment area,\u201d he says. \u201cIt\u2019s a great setting for meetings, training and social events, as well as a workspace.\u201d<\/p>\n\n\n\n

Show your commitment<\/strong><\/p>\n\n\n\n

Regardless of tactics, a broker needs to show a personal commitment to the agent to succeed in real estate recruiting and retention, says Mohr.\u00a0 \u201cI don\u2019t think this is something you can delegate,\u201d he adds. \u201cYou have to show your heart, along with your dedication to excellence.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

These two brokers find that no one can replace the broker-owner when it comes the recruitment and retention of new agents.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nBrokers take a DIY approach to real estate recruiting - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"These two brokers find that no one can replace the broker-owner when it comes to real estate recruiting and retaining new agents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brokers take a DIY approach to real estate recruiting\" \/>\n<meta property=\"og:description\" content=\"These two brokers find that no one can replace the broker-owner when it comes to real estate recruiting and retaining new agents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\"},\"headline\":\"Brokers take a DIY approach to real estate recruiting\",\"datePublished\":\"2021-09-24T16:21:27+00:00\",\"dateModified\":\"2025-03-13T02:39:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/\"},\"wordCount\":843,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/\",\"name\":\"Brokers take a DIY approach to real estate recruiting - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2021-09-24T16:21:27+00:00\",\"dateModified\":\"2025-03-13T02:39:13+00:00\",\"description\":\"These two brokers find that no one can replace the broker-owner when it comes to real estate recruiting and retaining new agents.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#primaryimage\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brokers take a DIY approach to real estate recruiting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brokers take a DIY approach to real estate recruiting - RealTrends - Blog","description":"These two brokers find that no one can replace the broker-owner when it comes to real estate recruiting and retaining new agents.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/","og_locale":"en_US","og_type":"article","og_title":"Brokers take a DIY approach to real estate recruiting","og_description":"These two brokers find that no one can replace the broker-owner when it comes to real estate recruiting and retaining new agents.","og_url":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#article","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788"},"headline":"Brokers take a DIY approach to real estate recruiting","datePublished":"2021-09-24T16:21:27+00:00","dateModified":"2025-03-13T02:39:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/"},"wordCount":843,"commentCount":0,"publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/","url":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/","name":"Brokers take a DIY approach to real estate recruiting - RealTrends - Blog","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#primaryimage"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2021-09-24T16:21:27+00:00","dateModified":"2025-03-13T02:39:13+00:00","description":"These two brokers find that no one can replace the broker-owner when it comes to real estate recruiting and retaining new agents.","breadcrumb":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#primaryimage","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realtrends.com\/blog\/2021\/09\/24\/brokers-take-a-diy-approach-to-real-estate-recruiting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Brokers take a DIY approach to real estate recruiting"}]},{"@type":"WebSite","@id":"https:\/\/www.realtrends.com\/blog\/#website","url":"https:\/\/www.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/www.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2523"}],"version-history":[{"count":1,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2523\/revisions"}],"predecessor-version":[{"id":7271,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2523\/revisions\/7271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2523"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}