{"id":2315,"date":"2021-06-28T09:00:00","date_gmt":"2021-06-28T09:00:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/06\/28\/realtrending-ep-103-the-ceo-trap-housing-shortage-and-moves-in-re-tech\/"},"modified":"2025-03-13T02:37:57","modified_gmt":"2025-03-13T02:37:57","slug":"realtrending-ep-103-the-ceo-trap-housing-shortage-and-moves-in-re-tech","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/06\/28\/realtrending-ep-103-the-ceo-trap-housing-shortage-and-moves-in-re-tech\/","title":{"rendered":"RealTrending ep. 103: The CEO trap, housing shortage and moves in RE tech"},"content":{"rendered":"\n<p>In this edition of RealTrending, Steve Murray, senior advisor to RealTrends, shares his thoughts on how the CEO trap, today&#8217;s housing shortage and what brokerage leaders need to know about the next big move in real estate tech.<\/p>\n\n\n\n<div id=\"buzzsprout-player-8763904\"><\/div>\n<script src=\"https:\/\/www.buzzsprout.com\/1595341\/8763904-realtrending-ep-103-the-ceo-trap-housing-shortage-and-the-next-big-move-in-re-tech.js?container_id=buzzsprout-player-8763904&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Here is a small preview of today\u2019s RealTrending interview. The transcript below has been lightly edited for length and clarity:<\/p>\n\n\n\n<p><strong>The CEO trap:<\/strong>&nbsp;The CEO trap is the avoidance of the things we either don&#8217;t do well or don&#8217;t want to do. Many of those revolve around holding people accountable to performance in our companies. How many of us avoid those difficult times, those difficult decisions? I recall hiring four CEOs to come in and critique RealTrends. And interestingly enough, their report stated that I wasn&#8217;t very good at the duties of a CEO. My talents should be spent on the things that would help build the company.<\/p>\n\n\n\n<p><strong>Housing shortage:<\/strong>&nbsp; A study commissioned by the National Association of Realtors done by the Rosen Group Consulting found that we are four to five and a half million units short of the number of households we have and the continuing deficit of household formation versus <a href=\"https:\/\/www.realtrends.com\/blog\/blame-rising-construction-costs-as-new-home-sales-fall\/\" target=\"_blank\" rel=\"noreferrer noopener\">housing construction<\/a>. And that is not a problem we can fix short term.<\/p>\n\n\n\n<p><strong>The next big move in real estate tech:<\/strong> The next big thing in basic technology is technologies that help brokerage companies improve their <a href=\"https:\/\/blog.realvolve.com\/calculating-conversion-rates-for-real-estate-leads\" target=\"_blank\" rel=\"noreferrer noopener\">customer capture rate<\/a> on all the other products and services they can offer, whether that&#8217;s mortgage or title insurance, property casualty insurance, property management, and home warranty services, or home concierge services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this edition of RealTrending, Steve Murray, senior advisor to RealTrends, shares his thoughts on how the CEO trap, today&#8217;s housing shortage and what brokerage leaders need to know about the next big move in real estate tech.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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